The technology is there for online and TV advertising to converge, but are ad agencies prepared?

Convergence of communication devices has been a concept discussed for nearly the last 20 years as something that will happen. But today it is a reality and guess what - it...

Did you hear - Barack Obama doesn't read newspapers anymore!? Well he reads the news, actually quite a bit, but to get his morning news fix he opts for his iPad. After all what is printed is yesterday's news, not what just happened. Or more importantly what is happening.

Even...

As our cars become ever more connected, in car entertainment will become the new frontier in our interactive online experience

What's the most expensive computer you have ever purchased? No, it wasn't that tricked out Macbook Pro from a few years ago that set you back over £2k. It was...

Advertising is evolving as the big screen and PC become one

As more and more people are viewing video content online, the line between TV and online is beginning to blur. comScore's recently published statistics for online video viewing and ad exposure in Europe reveals the biggest growth in video...

Think about it - when is the last time you sat still watching a TV show? Chances are, even with your favorite football match or reality series on, you're still fiddling with another screen - be that a smartphone, a tablet, a laptop, or whatever screen the fingertips land on....

As we start to look beyond traditional computing devices for media consumption and social networking, one trend that is worth keeping your eye (or maybe we should say your hand?) on is haptics.

This is the concept of giving a response back to a user that instead...

Advertisers are using online advertising in innovative ways to build loyalty.

Brands used to be built by memorable TV moments.

There was as time when your life revolved around your favorite TV series. I remember saying I will meet you at 10 p.m. -- after Friends.

There were also...

Mobile browsing while watching the TV? We're a nation of 'Dual Screeners' and advertisers are learning new tricks to keep us engaged

One of the biggest consumer trends in television these days is 'Dual Screening'. More and more viewers use a mobile, tablet or a PC at the same time...

Television is often overlooked when we think of innovation, particularly in light of the rise of PCs, smartphones and the ubiquity of the internet. Yet TV has never been static. It's evolved from black-and-white to colour, from video recorders to set top boxes, to the recent digital handover. Now video...