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Dean Jayson
Dean Jayson writes Overheard in Digital Media, a blog that reports on the impact of digital media on industry as well as society. Professionally, Dean works at a media agency where he consults major U.S. advertisers on what to say and where to say it. A proud native New Yorker, Dean rarely misses the opportunity to talk New York Knicks basketball, bust out his Spanglish or go for a bike ride in the city he still calls home.

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Entries by Dean Jayson

How Programmatic Media Buying Is Saving The Banner Ad

(0) Comments | Posted November 26, 2014 | 2:46 PM


Why is it so tempting to dismiss entire swaths of the media landscape as dying or dead as Farhad Manjoo did in a piece for the New York Times earlier this month? TV is dead, Print is dead, and as Mr....

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On the Internet, Nobody Knows You're An Advertiser: Native Advertising and Its Impact on the Web's Credibility

(1) Comments | Posted July 9, 2013 | 4:08 PM

Yahoo's billion dollar purchase of Tumblr seemed to silence critics who had pegged "native advertising" as Madison Avenue's latest digital gimmick. Indeed, more and more media companies are embracing native ads with the hopes it will rescue them from the beleaguered banner; it seems clear the new ad product will...

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Fixing Twitter's Breaking News Problem

(1) Comments | Posted January 31, 2013 | 2:40 PM

On December 14th, 2012, Ryan Lanza should have been in mourning. Instead, the brother of the Sandy Hook Elementary School shooter was trying to clear his name after being wrongly identified as the shooter himself. As his name and face flickered across the web and national TV, the falsely accused...

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How Netflix Is Quietly Shaping the Online Advertising Industry

(9) Comments | Posted December 21, 2012 | 9:26 AM

"How much for an ad on Netflix?" Ever since the video streaming service proved that Americans have an insatiable appetite for premium TV shows and movies, it's a question that Netflix has heard from many inquiring media buyers. The answer,...

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How Windows 8 Could Save Microsoft's Online Advertising Business

(15) Comments | Posted November 20, 2012 | 7:57 PM

The press has called the launch of Windows 8 a "defining moment" for Microsoft as it struggles to transition to the new generation of mobile computing. The media, as well as Microsoft shareholders, are closely watching the launch and rightly so. The Windows Division is a cornerstone of Microsoft's business...

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