THE BLOG

Spur of the Moment Speech? Here's Help.

03/12/2015 04:07 pm ET | Updated May 12, 2015

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Google 'fear of public speaking' and you will be inundated with articles. Not one of them says run from the room screaming, so you're out of luck there.

I've written more than a few articles, book chapters, and cheat sheets on ways to overcome what still appears to be the number one phobia in the US.

Dr. Paul L. Witt, assistant professor of communication studies at Texas Christian University, claims making a public presentation is "even scarier than rattlesnakes."

Ouch.

If you have an engagement coming up and you are nervous about it (and you probably are because everybody is), there are ways to ease the anxiety. Preparing, practicing, exercising, breathing, medication and even donning a pair of lucky socks can help. But what if you are under a surprise attack? What if, as bad luck would have it, you are asked to make a presentation or speech or toast right now?

First, don't panic. (Don't you just hate when people say don't panic? I know, I know. But, really, try not to panic.)

And next, try this:

Take A Deep Breath And Then Take A Few More

Give yourself the gift of oxygen and time, both in equal measure. Remember, you don't have to jump up and start the song and dance routine right away.
Then:
• Breathe (again)
• Stand up (if necessary - if the situation allows for you to stay in your seat, then do so and be grateful)
• Politely thank the horrible, hateful person who has done this to you
• Take a sip of water
• Smile
• Remind yourself that you know what you are talking about and (no offense) not everyone is going to hang on your every word anyway, so you are not going to die
Now it is time to actually speak, here is a plan:
• Introduce yourself, if necessary
• Do not apologize for yourself with something like I'm not great at public speaking or I am not prepared or I know these pants are too tight but I was running late and I like donuts, because you just set yourself up for criticism or sympathy and neither are great in this scenario
• Reiterate what's been said so you can get the ball rolling: As Jim (aka Satan) mentioned, we are launching a new product line in May, 2017 and it promises to bring major change to the marketplace

Engage the Three Two One Strategy and Use "We"

Pick three positive points, two potential negatives and finish strong:
Our research shows that 68% of our potential customers will benefit from this product, and that interest is high based on market analysis.
• The marketing team has created a far-reaching marketing and advertising campaign that will incorporate social media, television and print, thus capturing a wide audience
• We've looked closely and carefully at the cost analysis and it appears that this product could potentially bring in more than $2 million over the next 18 months
• Our team still has work to do around the production schedule, but our goal is to finalize those details by year-end
• We are still in talks with investors on how and when we can bring this full-circle
• The future looks bright for our company and our customers

Open The Floor For Questions But Be Careful What You Ask For

Questions are a great way to keep the conversation going without having to carry the weight solo. It's important to open the floor for questions without stepping too far down the rabbit hole, so instead of saying:
Any questions?
Try:
I'm happy to try to answer any questions I can or
Great question and we will be ready to talk more about in November
• This will project a confident image even if you don't have the specific answer at the moment

Wrap It Up

State that your time is coming to an end and wrap up the meeting:
We have time for two more questions
• Thank the audience and that troll Jim for getting you into this nightmare, then smile, hold you head high and mentally pat yourself on the back (not literally, you just made it through a spur-of-the moment speech, don't embarrass yourself now!) because You. Did. It.

Bring on the rattlesnakes.