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Debra Scherer
Debra Scherer, founder of The Little Squares, has the unique industry experience of having been on staff at American, Italian and French Vogue. Fluent in photography, film and the art of the interview, she examines the worlds of culture and she and her talented team lend that storytelling experience to the projects they work on.

Entries by Debra Scherer

Too Big Not To Fail? The New Retail Landscape

(0) Comments | Posted October 16, 2015 | 12:45 PM

Robin Lewis is the co-author of The New Rules of Retail and editor-in-chief of The Robin Report. He stopped by The Little Squares' Flatiron studio in New York City to talk about everything that's wrong with the the very complicated and broken system that serves as the middle man between...

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The Next Issue

(0) Comments | Posted April 3, 2013 | 4:01 PM

I'm often asked for my opinion when someone re-launches, re-designs or is about to re-think their web presence. Having been in the halls of various editorial offices for most of my career, I definitely know a thing or two about the presentation of content, lets call it. I've worked with...

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New Dog, Old Tricks

(0) Comments | Posted March 1, 2013 | 10:58 AM

With so much talk about publishing, new business models, disruption and the demise of old media, it's important to start taking all of the sensationalist rhetoric and try to make some realistic sense out of it. Everyone is furiously trying to figure out questions of frequency, format and pricing, while...

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Public Image, Limited

(0) Comments | Posted February 15, 2013 | 2:40 PM

There was a time, long ago, when fashion shows were a private matter. Gone are the days when Coco Chanel sat at the top of the staircase of her Rue Cambon salon, peering down while a very small group of fashion professionals; buyers, editors and writers furiously sketched and took...

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Is Fashion Out of Hand?

(0) Comments | Posted February 11, 2013 | 4:06 PM

As the fall fashion 2013 collections get underway, we are ready to ask the tough questions and really try to put a lot of this stuff in context. It's time to stop acting like every dress that comes down the runway is fabulous or fresh or new in any way....

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Not There, Here.

(0) Comments | Posted April 10, 2012 | 1:36 PM

Doing business in this shifting changing environment has led us to question even the basic order of things. Culturally we pride ourselves on our constant ability to excel in the realm of innovation and intellectual power and as we grab onto words like authenticity and heritage, eventually these words lose...

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Go With the Flow: How to Strategize for a System in Motion

(0) Comments | Posted February 27, 2012 | 12:00 AM

People often ask me, why have you called your company The Little Squares? Are you thinking about pixels? Polaroids? Contact sheets? Film stills? Or are you guys just terribly uncool? Well, although the answer to all of those questions is a definite yes, none are the actual reason. The Little...

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I Was An Undercover Client. Long Live The Haute Couture!

(0) Comments | Posted January 26, 2012 | 11:27 AM

It is a time for great celebration in the world of fashion. Finally, after being in a coma for many years, the Haute Couture has miraculously and quite surprisingly opened its eyes and emerged from its deathbed in style. Atelier Versace? Dior happy again? Chanel more exquisite than ever? I...

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The Social Bubble

(3) Comments | Posted December 28, 2011 | 11:55 AM

What if social media, as it functions today, was merely the first step towards a new sophistication in human interaction? We must admit it has its fascinating aspects, as we are inherently social beings. Yet, watching the development so far, one thing is for sure, human interactions can be as...

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A Web of One's Own

(0) Comments | Posted December 7, 2011 | 2:16 PM

As online experiences continue to evolve, patterns of behavior become more apparent. Systems are continually being developed, luring users to participate by allowing them to share, follow, upload, download; anything they want, as long as they fill out a profile and allow the systems to use that information, sometimes for...

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The Aesthetics Of American Airlines And Why I Almost Missed Thanksgiving

(1) Comments | Posted November 25, 2011 | 9:22 AM

Ten years ago today, while flying down to Miami, my sense of style wound up almost costing Thanksgiving and leaving behind a permanent record with the FBI. Spending a lot of time traveling, its hard not to notice that although we are far from the golden years of chic air...

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A Chat With Fashion Editor Marie Amelie Sauve

(0) Comments | Posted November 4, 2011 | 1:10 PM

We still love magazines recently had a catch up with Marie Amelie Sauve. It was certainly a busy moment for her...... as she was working on the new campaign of Balenciaga with Nicolas Ghesqiere, with whom she has worked with as a consultant from the beginning and simultaneously preparing her...

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Getting to Know Some of the Most Stylish Women in the World

(0) Comments | Posted August 18, 2011 | 12:00 AM

Having had the unique experience of working at Vogue around the world, I must say one of the greatest luxuries has been meeting and getting to know some of the most stylish women in the world. We know of the icons; the Jackie Kennedys, the Millicent Rogers, the Wallis Simpsons,...

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Pandora Founder Tim Westergren Talks the Future of Content

(0) Comments | Posted June 29, 2011 | 2:14 PM

It seems to be the conversation making everyone feel a bit uneasy and sound like they are science fiction fanatics. What is the ultimate online experience going to be? Has anyone figured it out yet? How do luxury brands translate? How do magazines translate? What are all of these gifted...

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