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Denise Brodey
Brodey is a women's magazine editor turned non-profit brand guru, focusing on women and families, health and Generation X. Her clients include ToughLOVE, The Biggest Loser, Sun-Maid Products, NBCU, Meredith Integrated Marketing, and Parents Magazine and among others. She specializes in advising clients on emotional branding and the importance of telling a brand story, creating content and tools that can be used effectively across multiple media platforms.

Brodey is the author of The Elephant in the Playroom (Hudson Street Press), which was named a Library Journal Best Book in 2007. Brodey has spent the past fifteen years top editing and writing for the country's premiere women's magazines. She is the past editor-in-chief of Fitness magazine and has held positions including executive editor at Shape Magazine and deputy editor at Glamour. During her tenure at Fitness, the magazine won 15 health reporting awards and broke new ground covering women's body image. Brodey's writing on women and health has appeared in the New York Times, Glamour, Prevention, Child, People, and O: The Oprah Magazine.

Brodey has become one of the country's leading experts on women's wellness. She has regularly appeared on morning television. Prior to leaving Fitness this year, she interviewed Secretary of State Condoleeza Rice about the White House gym, talked cancer prevention and fundraising with Katie Couric and promoted the benefits of running with Daisy Fuentes and Maria Menounos.

She is the mother of two children who lives in hartford, CT. Her next book is about Generation X.

Entries by Denise Brodey

Twitter Does Not Sell Books. This 5-Point Plan Does

(8) Comments | Posted July 14, 2010 | 5:16 PM

Okay, let me repeat that: Twitter does not sell books. And by that, I mean, authors who write really valuable, amusing, aha-moment Twitter feeds--they sell books. By being engaging, authors build a following, and ultimately, increase their book sales. A simple formula that somehow, authors make more complicated. Then, you...

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Are You App Happy? You Should Be

(0) Comments | Posted March 17, 2010 | 1:27 PM

Think about movie launches: The big ones have trailers and licensed toys and behind-the-scenes blogs, stars a-Twittering -- well before the movie appears. Soon, one can imagine, the publishing world will be no different. Trends do tend to go where the money is, and right now, according to a story...

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Is That a Health Lie? Translation Please.

(3) Comments | Posted February 24, 2010 | 9:52 AM

Recently I went to an event where a very smart man in ad sales remarked, "for the consumer in 2010, convenience, cost and confusion reign." He is so right, and his savvy observation was backed up today in a report by Robert Passikoff, Ph.D. who observed...

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Want to Be A Momshell? Hot Valentine's Day Mama?

(0) Comments | Posted February 12, 2010 | 6:54 PM

Be my Valentine? Nah. This year, we want to be your Momshell. Your MILF. We want to head out on date night wearing Skinny Mom Jeans. I swear, the hot-mama obsession has reached peak level. A few weeks back there was the Octomom, rearing her lovely rear on the cover...

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Future Of Self Help: Mind/Body Or Mind/Butt?

(10) Comments | Posted January 29, 2010 | 1:31 PM

Americans have collectively slipped on a banana peel of really bad judgment. It seems like an odd thing to be happy about, but I think this collective bad Karma gives authors a chance to reinvent the self-help category and steer the ship away from the schlocky "5 Steps to a...

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Book Trailers: The Good, The Bad And The UGH. (VIDEO, POLL)

(2) Comments | Posted January 20, 2010 | 7:11 AM

You want to learn about a new release before you buy it--or, maybe, discover more about a writer by watching a 'book trailer', as the category is known. Very trendy of you. Video as a marketing medium is hot. A record 31 billion videos--of all types, not just about books--were...

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What Is Your Body Telling You To Read Now?

(2) Comments | Posted January 4, 2010 | 11:20 AM

The problem with trying to stay healthy is that, well, you have to try to stay healthy. It takes effort. But because no single thing is more depleting to your health than being bored to death by the very topic, I am offering a few reading suggestions -- all affiliated...

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Cook Your Way Rich and Thin in 2010!

(0) Comments | Posted December 23, 2009 | 10:24 AM

Admit it--2010 is not the decade to have no idea how to cook. Why? Because the way I see it, eating and entertaining at home not only saves you money, it can also save you from consuming heaps of butter and oil and hidden calories that chef's love to sneak...

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Get Famous Fast

(3) Comments | Posted November 13, 2009 | 10:05 AM

Several weeks ago I went on a search for the new pin-up girl of the publishing world. What kind of author was getting all the attention? I'm not talking about the Sarah Palin Media Monster types--I wanted to know about the small fries flying coach and blogging from their couches...

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New Required Reading for Dieters

(1) Comments | Posted October 22, 2009 | 12:51 PM

We are a nation of armchair dieters, who love to curl up (or stand at the kitchen counter) with a good Don't Eat This; Do Eat That guide. Money may be tight. Our pants may be tighter, and still, diet books sell: Master Your Metabolism, a drop-the-flab plan from NBC's...

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MOVING ON: What Will People Be Reading When the Recession Really Ends?

(2) Comments | Posted October 13, 2009 | 7:13 AM

One of my favorite topics of conversation is what I call Oddball Signs of the Recession. A colleague at Good Housekeeping recently told me that dentists see flossing rates drop in a recession, and my 97-year-old grandmother isn't the only one whose noticed the long line at the local library...

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