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Denise Vivaldo

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Paula Deen and the Slippery Slope

Posted: 01/18/12 06:13 PM ET

Okay, I'm jumping into the fray. I want to go on record first thing by saying that I have never met Paula Deen. I did get a call from her team years ago, but I was booked.

I have never watched her show for more then 10 minutes in all the years she has been on television. Not my food taste. But, when I've seen her, I think she is charming. And it's hard for me to fault a woman that obviously buys that much jewelry and isn't afraid to wear it.

She's worked hard for her money, I'm glad she enjoys it. I love an American success story.

I used to say that the caterer learns too much. You go into people's homes and see things you wish you hadn't. As it turns out, as a food stylist or culinary producer, the same rules apply, but what you learn is multiplied by consecutive days of intense television shooting.

Pressure, stress, and performance are what the talent provides so that a BRAND is made and a whole lot of people work. During tapings you learn the good, the bad, and the ugly about said talent.

I've worked with many celebrity chefs from Food Network, Bravo, TLC, Lifetime, Disney and Hallmark... um... who am I forgetting? I can say to the world that networks need and want to make money. Mostly television is about entertainment and selling shit. Can it be a forum for education, health, history or politics? Of course. But I know that at least 10 years ago Food Network sent out press releases to everyone in the media stating that they were moving from information to entertainment. Pretty clear message.

At first, the viewing public liked Paula's wild abandon when she melted a whole stick of butter. Then her show continued to play on it. The already very fat America that had tried low-fat food and failed simply loved Paula Deen. Let's keep in mind; America has been obese for a while. Ask the billion dollar diet industry.

Here comes the slippery slope. After making millions of dollars, and finding out she has Type 2 Diabetes, that savvy businesswoman makes a huge deal with a drug company. From what I can tell, that's what people are really are pissed off about. She kept her diabetes a secret. How dare she! A celebrity with a secret!

How we love to tear down idols.

Is it Paula's responsibility to America and her fans to be honest and tell the truth, or decide it's nobody's damn business and she'll keep quiet until she is ready.

How amazing the same network is now showing her son's show, Not My Mama's Meals, which centers on lightened up versions of Paula's recipes. How timely! (Not to mention the network already owns a lot of the material... cost saving. I can see the meeting in my mind when the idea was born... reuse, recycle, re-air.)

Could they have known and decided to launch another Deen family extended BRAND? Sure. Is there anything wrong with that?

Now Paula is being attacked by other food professionals. This is where it gets interesting. I'm supposed to believe that she is one of the most "dangerous women in America" from a former heroin addict who smoked cigarettes for about 45 years and has made his BRAND on being a "Bad Boy." Okay, I think Anthony Bourdain has worked his own great BRAND with his entertaining writing. Is knowing his past dangerous to other chefs coming up? Will they try hard and heavy drugs and then say, "But Anthony Bourdain turned out famous, rich and successful, he's on television!" Is he a danger to the "war on drugs"?

I've worked with television chefs that couldn't chop an onion. That's right, they can't cook. I've worked with a famous vegan chef smoking Marlboro's during her breaks. I worked with cooking stars whose breath was so stinky from vomiting after every meal, the crew looked forward to the vodka they used as mouthwash. Or the numerous married television chefs that are also fat and whose girlfriends call the production's telephone line to find out when their "sweetie" will be finished. Have I mentioned the famous chef that arrives so hung-over every single time I've worked with him that it's a given that he will ask for a cocktail at 7 a.m.? Or my favorite, a long dead old TV chef that proclaimed his love of GOD and his wife at every show, when in fact wasn't married, he liked young men. And kept/paid them as assistants. Oh my. Now that's a fucking secret.

I want to wrap this up by saying that I don't get my values, eating habits, or belief systems from television personalities, celebrities or politicians. I know right from wrong by being raised by great parents who drilled into me that I was responsible for my own behavior and life.

So, my Americans, if you are obese, don't eat processed food, walk everyday, try eating more vegetables. We as a nation would be stronger if we stopped blaming others for our problems.

Denise Vivaldo is food stylist in Los Angeles, and has written seven cookbooks.

She wants to mention that she has never asked Kim Kardashian for marriage advice.

 

Follow Denise Vivaldo on Twitter: www.twitter.com/foodfanatics

 
 
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HUFFPOST BLOGGER
Jamie Schler
Writer at Life's a Feast & Huff Post blogger.
07:15 AM on 02/08/2012
Denise, you are such a brilliant writer and I love the inside peek you give us all into the world of food entertainment. I agree with you on all points but do want to add my opinion. People are blaming Paula Deen and others who cook and eat like this on tv for America's bad eating habits and obesity. As a food blogger, I have long been shocked and ashamed that so many of America's food bloggers feature food (let's talk baked goods) on their blogs made from boxed cake mixes and marshmallow fluff with gobs of butter and peanut butter, all stuffed with oreos and rolled in chopped candy bars. These bloggers, like Paula Deen, don't force people to cook, bake and eat this way but rather are a reflection of the American food culture - or, as one friend put it, the lack of food culture. No, not everyone cooks and eats this way but sadly a large slice of the American public does. And it is that public that make shows like Paula Deen's and food blogs who serve up junk so popular. Where does it start and where does it end? Is our role entertainment or information (as you point out) or education? Thanks for having the guts to write as you do.
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HUFFPOST SUPER USER
HarlowGal1960
activists are made, not born
07:23 PM on 01/19/2012
love it!! especially the last two paragraphs (and not getting marital advice from kim kardashian!)
02:04 PM on 01/19/2012
Am I somehow misguided, or do most chefs use loads of fat, salt, sugar, red meat, meat with lots of fat, lard, bacon, and any other damn thing that makes the food taste delicious? Of course I'm not misguided. That's why we go to restaurants with real chefs on occasion not every night, and most chefs don't cook their delicious food at home -- delicious food is decedent. OK, if to you steamed spinach and grilled tofu are delicious, more power to you. But if that were the case my little tourist town wouldn't have more restaurants per capita than any place in the US except NYC. Our native dish, one of the most healthy foods on earth (lobster), is served with a stick of butter per person. Our haddock soup is made with heavy cream. Our clams are deep fried. We make virtually fat free fish into fat central. Because, mmmmm, it's tasty. Everything else aside, the hypocrisy in the chef world, and the perception people seem to have of the chef world, is very annoying.

You don't have to like Paula Deen. You also don't have to eat her food.

As for big pharma, I have many complaints, but still I am thankful beyond words I live in a time of modern medicine. If not for all that dangerous medicine, half of us would be dead already. Death really puts a crimp in your culinary exploration, and your medicine taking.
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HUFFPOST BLOGGER
Nancy Fagan
01:42 PM on 01/19/2012
Hi Denise,

I think your perspective on Paula D. is realistic and fair. I've watched bits and pieces of her show for years and it was just a matter of time before her diet would lead to health problems. I have to admit my first reaction to her becoming the drug spokeswoman was a little on the critical side. It changed when I saw a Jenny Craig & Weight Watchers commercial come on last night and wondered how over weight celebrities becoming spokeswomen for diet products is any different than Paula's. Think about it, they ate themselves to an unhealthy weight and now are promoting companies who target people to lose weight with their services/products.

Nancy Fagan, The Divorce Reporter
www.TheDivorceHelpClinic.com
01:35 PM on 01/19/2012
Finally a reasonable response to this situation. No one is screaming that "Cake Boss" or "Ace of Cakes" or "Cupcake Wars" or any of the dozens of other SUGAR based shows is causing obesity, why the heck is it suddenly Paula Deen's fault?
01:16 PM on 01/19/2012
Oh Denise! I am even more of a fan of you now. I can respect a woman who tells it like it is. Being an LA native, i have seen a lot as well. Television is entertainment; smoke and mirrors. I'm not mad at Paula, she did what was right for her and her brand. In the end, the American people know the consequences of eating tons of butter, sugar and food cooked in grease. Paula represented most of the American population when it comes to eating and is a direct reflection of her Southern roots. Everyone always wants to point the finger and blame someone for their problems. Looking at her meals, if someone ate like that for years, they would eventually end up with Diabetes, Hypertension, and a list of other food-induced health related diseases. The people criticizing Paula need to go watch Forks over Knives or Fat, Sick and Nearly dead to make better decisions regarding there food choices. I never remember Paula saying her food was healthy????
05:53 PM on 01/19/2012
I totally agree...but Paula said she preached moderation. I do watch her show a bit and I have never heard her say "in moderation" as she slips the whole stick of butter in the pan and smiles as she says "oops." But, I can make my own choices. I have made some of her recipes and modified them to be less fattening. We can all make choices, can't we. That said, this is the best of the "Paula lied about her diabetes" articles I have read. Honest and very entertaining while making some very good points.
10:46 AM on 01/19/2012
ah ah... hilarious description of the TV business. Gotta love Denise for telling it like it is!

Keep on trucking, Denise, the show must go on.
12:26 AM on 01/19/2012
I didn't know about that Bon Jovi and Advil. That's funny. (Here's the article I just read about it: http://www.pharmpro.com/News/Feeds/2011/12/pharmaceutical-companies-pfizer-jon-bon-jovi-reveals-his-true-advil-story/.)

I have to trust that Jon did this all for his nonprofit. Okay, maybe he didn't, but he's really handsome and I like that he acts like he loves his wife. (I only read trash magazines on airplanes and I don't own a TV. Why do I feel like I still need to justify myself?)

As for Paula Deen, I found her charming that first season and then she seemed to morph into something beyond real. That said, I don't really think that people who take the time to cook every night put a stick of butter in their food. Maybe at Thanksgiving in the sweet potato casserole, but SURELY America is not following her lead on a nightly basis. Surely it's coming from fast food and processed food, not nightly home cooked meals.

That's one of the things about cooking—it stops you in your tracks when you follow decadent recipes to the letter. You see the butter you're melting or the cream you're pouring in or the sugar you're stirring in, and you think, wow, jeez, better each just one cookie. Make that half of one.
10:35 PM on 01/18/2012
Here's what I love about Denise Vivaldo: She sees it, she says it.
And frequently, I see what she sees. I was thinkin' the very same thing about Bourdain. He makes a living out of being a bad boy, and glorifying his sex-drugs-and-rocking-the-line days--hasn't cooked in a decade or more, and he sees fit to castigate Paula? People have choices. If you don't like her or her food, there are at least 400 other channels of crap you can watch. Like Denise implies--don't git your nutritional advice from an entertainer--or your marriage advice!
09:42 PM on 01/18/2012
well well. The cynicism in your message is very sad. It suggests that you have been in that "place of suspected souls" Los Angeles way too long.

Actually, many D2 people, like me - find it appalling that we continue an era where celebrities are paid HUGE sums by Huge Pharma to influence people to "ask their doctor" about created drugs that seemingly take the place of managing one's health by living in health as you do.

I am also a person who radically changed my diet and body maintenance upon learning I had diabetes. I don't need Bon Jovi and Paula Deen to influence me. Sadly, Huge Pharma seems to think otherwise. Very sad....