Derek Reisfield is an international strategy consultant and private investor who specializes in Internet, Media, Telecommunications and Consumer Products. Currently Derek serves as the Vice Chairman of Fliptrack, Inc. Mr. Reisfield is the co-founder of several firms, including founding Chairman of Marketwatch, and Managing Director of i-hatch Ventures. He has been instrumental in the development of several successful firms, including MyStrands, and Sportsline. Derek served as the founding President of the New Media Division of CBS, and he was the Vice President, Business Development of the CBS Corporation. Mr. Reisfield was also the Co-Founder of the Media and Telecom practice of Mitchell Madison and a leader of McKinsey & Company’s Media practice. Derek Reisfield was graduated from Wesleyan University, where he won the Davenport Prize, and he received his A.M. from the Annenberg School of Communications at USC.

Blog Entries by Derek Reisfield

Microsoft vs. Google And The Battle To Control The Future Of $400 Billion In Advertising Spending A Year

Posted February 4, 2008 | 03:50 PM (EST)


With the bid to purchase Yahoo by Microsoft, the war to control the future of advertising to consumers is in full throttle. Clearly a Microsoft-Yahoo combination will change the game in a major way. But this is not the beginning of the contest, nor is it the end. It is...

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