iOS app Android app

Diane Gottsman
Diane Gottsman is a national etiquette expert, sought out industry leader, accomplished speaker, television personality, author, and the owner of The Protocol School of Texas, a company specializing in executive leadership and business etiquette training. Her clients range from university students to Fortune 500 companies and her seminars cover topics ranging from tattoos in the workplace to technology at the dinner table and the proper use of social media.

Her advice is backed by a Master’s Degree in Sociology with an emphasis on adult behavior. Diane’s engaging demeanor and straightforward approach to daily etiquette dilemmas are current, informative, stylish and fun.
Diane is the resident etiquette expert for two popular morning talk shows, SA Living and Good Day Austin. She has been featured nationally on The TODAY Show, HLN, CBS Sunday Morning and WGN Chicago.

She is routinely quoted in media such as Kiplinger’s, CNN, Forbes, The New York Times, US News and World Report, The Boston Globe and Chicago Tribune to name only a few. She publishes weekly business etiquette articles on her blog.

Follow Diane’s mannerly tweets at @dianegottsman, talk to her on Facebook, follow her on Instagram and Pinterest, or visit her Protocol School of Texas website.

Entries by Diane Gottsman

How to Plan the Perfect "Friendsgiving"

(0) Comments | Posted November 20, 2015 | 3:57 PM

While Thanksgiving is a ritual that often involves a combination of relatives, rich food, football, travel and mandatory family togetherness, Friendsgiving is, by definition, an alternative to the traditional holiday. It can be whatever you want it to be! The two main ingredients are great friends and good food. From...

Read Post

Five Ways to Professionally Disagree in Business

(0) Comments | Posted November 16, 2015 | 12:02 PM

Most of us strive to be team players, getting along with colleagues and contributing to a harmonious atmosphere at work. That said, there will be times when we disagree with someone else's opinion in the office. While serving on a committee, working on a group project or interacting with others...

Read Post

Food Allergies and Dietary Restrictions at the Holiday Table

(0) Comments | Posted November 9, 2015 | 4:16 PM

Special memories are made when friends and family gather together for a festive meal. When food allergies are involved, the host and the guest have an important role to play when it comes to breaking bread (or not) at the table.

Here are ten dining etiquette tips for safely navigating food...

Read Post

How to Write a Thank You Note That Shines

(1) Comments | Posted November 2, 2015 | 5:23 PM

I am often asked if I consider a handwritten thank you note outdated. My answer is a resounding NO. Taking the time to send a note is a polite way to show appreciation, acknowledge an act of kindness, congratulate a job well done, or recognize someone for their continued loyalty....

Read Post

How to Help a Friend Dealing With Divorce

(1) Comments | Posted October 28, 2015 | 4:23 PM

When a friend or relative is going through a divorce, it can be difficult to know what to do or say as you wrestle with your own conflicted feelings about the situation. Thankfully, your role is not to offer professional counseling, but rather, to walk with them during this challenging...

Read Post

How to Be a Better Listener

(0) Comments | Posted October 9, 2015 | 1:51 PM

Listening with intention is not always an easy task. In our daily lives, we are full steam ahead with demanding schedules, tasks, to-do lists and family obligations. We often do not take the time to process a person's entire message before responding.

Here are eight tips for honing your...

Read Post

Job Search Etiquette: Interviewing While Employed

(0) Comments | Posted October 5, 2015 | 6:41 PM

While in the market for a new job, you will always appear to be a stronger candidate when you are a valued asset to a team - even if it is a team you plan to leave. Arriving to an interview "unemployed" may raise a red flag and potentially pose...

Read Post

Dealing with a Difficult Client: When to Call It Quits

(0) Comments | Posted September 25, 2015 | 1:23 PM

While it is admirable to strive for client-pleasing service, there may come a point where your company is better served by ending a difficult business relationship. Firing a problematic client offers some advantages. Those that habitually make unreasonable demands, consume a disproportionate amount of your staff's time or chip away...

Read Post

Six Signs of a Deceptive Office Personality

(0) Comments | Posted September 22, 2015 | 1:47 PM

Building trusting relationships in a professional setting makes interacting with clients and coworkers more enjoyable. On the other hand, working side by side with a person who gives off an untrustworthy vibe can be a challenge and a chore. As you determine where you should invest your energy, here are...

Read Post

Five Ways to Succeed in Business

(0) Comments | Posted September 15, 2015 | 7:21 PM

  1. Play to your strengths. Everyone has their unique talents. For example, I am not interested in understanding how my computer works or what I need to do in order to fix it when my screen goes black. Instead of spending hours trying to locate the source of a hardware issue,...
Read Post

8 Steps to an Engaging Elevator Speech

(3) Comments | Posted September 8, 2015 | 5:33 PM

It is a frequently asked question when meeting new people, or making small talk in a cubicle moving swiftly up to the 21st floor of an office building: "So, what do you do?"

A strong answer to this common query has the power to open doors to new relationships and...

Read Post

Job Etiquette: How to Survive a Layoff

(0) Comments | Posted September 2, 2015 | 6:00 PM

In work, as in life, the only certainty we have is change. If your company downsizes and you find yourself without a job, there are a few steps to consider as you plan for your next opportunity.

  • Request assistance. Ask your boss or the HR department for...

Read Post

Recovering from a Professional Lie

(0) Comments | Posted August 24, 2015 | 3:10 PM

Slip-ups such as missing a deadline or running late to an important meeting happen to even the most seasoned executives, but what sets a true leader apart is their ability to own up to the fault and put safeguards into place for the future. A mistake that can be emotionally...

Read Post

Commonly Misused Phrases in Business and Their Real Meaning

(1) Comments | Posted August 17, 2015 | 3:48 PM

I recently heard a well-known speaker continuously use the term "flush out" when what he really meant was "flesh out." When we confuse our words, it weakens our message. Even though the listener often understands what we are trying to communicate, it can create a distraction that makes it difficult...

Read Post

Dining Etiquette: Dinner Party Mistakes to Avoid

(1) Comments | Posted August 6, 2015 | 3:46 PM

When you accept a friend's invitation to dinner, you take on a certain responsibility to be a good guest. To stay on the right side of good manners - and hopefully get invited back again - avoid these "don'ts" the next time you gather with friends for a social meal.

Read Post

Ask the Etiquette Expert: Office Birthday Celebrations

(0) Comments | Posted July 30, 2015 | 4:03 PM

I often receive questions regarding the protocol for handling birthday celebrations in an office setting. Depending on the size of your team, you could easily find yourself being offered a slice of birthday cake nearly every afternoon if your company doesn't have a policy in place. Keep reading for my...

Read Post

How to Follow Up After a Job Interview

(0) Comments | Posted July 24, 2015 | 1:22 PM

If you have ever wondered how to follow up on a job interview or potential business opportunity while coming across as a true professional and not a pest, you are not alone. At one time or another, we have all waited on pins and needles for someone to get back...

Read Post

Social Media Manners: Responding to Online Customer Complaints

(1) Comments | Posted July 21, 2015 | 3:47 PM

If your business has a social media presence, it may only be a matter of time before someone issues a complaint online. Handling the situation in a mannerly fashion can take the sting out of negative feedback and lead to improved client relationships. It makes professional sense to consider your...

Read Post

The Etiquette of Fighting Fair

(0) Comments | Posted July 16, 2015 | 7:27 PM

We all have disagreements from time to time and emotions can run high when we feel our opinion is not being heard or respected. It's important to agree on the terms of a "fair argument" before the confrontation takes place. Here are a few of my etiquette tips for navigating...

Read Post

Business Etiquette: Making a Strong Introduction

(0) Comments | Posted July 13, 2015 | 11:29 AM

Anytime we meet a person for the first time, or reconnect with someone at a social function or business event, an appropriate greeting sets the tone for the exchange. The manner in which you say "Hello" creates an opportunity for someone to form an immediate impression. To master the introduction...

Read Post