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Diane Gottsman
Diane Gottsman is a national etiquette expert, sought out industry leader, accomplished speaker, television personality, author, and the owner of The Protocol School of Texas, a company specializing in executive leadership and business etiquette training. Her clients range from university students to Fortune 500 companies and her seminars cover topics ranging from tattoos in the workplace to technology at the dinner table and the proper use of social media.

Her advice is backed by a Master’s Degree in Sociology with an emphasis on adult behavior. Diane’s engaging demeanor and her straightforward approach to daily etiquette dilemmas are current, informative, stylish and fun.
Diane is the resident etiquette expert for two popular morning talk shows, SA Living and Good Day Austin. She has been featured nationally on The TODAY Show, HLN, CBS Sunday Morning, and WGN Chicago.

She is routinely quoted in media such as Kiplinger’s, CNN, Forbes, The New York Times, US News and World Report, The Boston Globe, and Chicago Tribune to name only a few. She publishes weekly business etiquette articles on her blog.

Follow Diane’s mannerly tweets at @dianegottsman, talk to her on Facebook, follow her on Instagram and Pinterest, or visit her Protocol School of Texas website.

Entries by Diane Gottsman

Dealing with a Difficult Client: When to Call It Quits

(0) Comments | Posted September 25, 2015 | 12:23 PM

While it is admirable to strive for client-pleasing service, there may come a point where your company is better served by ending a difficult business relationship. Firing a problematic client offers some advantages. Those that habitually make unreasonable demands, consume a disproportionate amount of your staff's time or chip away...

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Six Signs of a Deceptive Office Personality

(0) Comments | Posted September 22, 2015 | 12:47 PM

Building trusting relationships in a professional setting makes interacting with clients and coworkers more enjoyable. On the other hand, working side by side with a person who gives off an untrustworthy vibe can be a challenge and a chore. As you determine where you should invest your energy, here are...

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Five Ways to Succeed in Business

(0) Comments | Posted September 15, 2015 | 6:21 PM

  1. Play to your strengths. Everyone has their unique talents. For example, I am not interested in understanding how my computer works or what I need to do in order to fix it when my screen goes black. Instead of spending hours trying to locate the source of a hardware issue,...
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8 Steps to an Engaging Elevator Speech

(3) Comments | Posted September 8, 2015 | 4:33 PM

It is a frequently asked question when meeting new people, or making small talk in a cubicle moving swiftly up to the 21st floor of an office building: "So, what do you do?"

A strong answer to this common query has the power to open doors to new relationships and...

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Job Etiquette: How to Survive a Layoff

(0) Comments | Posted September 2, 2015 | 5:00 PM

In work, as in life, the only certainty we have is change. If your company downsizes and you find yourself without a job, there are a few steps to consider as you plan for your next opportunity.

  • Request assistance. Ask your boss or the HR department for...

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Recovering from a Professional Lie

(0) Comments | Posted August 24, 2015 | 2:10 PM

Slip-ups such as missing a deadline or running late to an important meeting happen to even the most seasoned executives, but what sets a true leader apart is their ability to own up to the fault and put safeguards into place for the future. A mistake that can be emotionally...

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Commonly Misused Phrases in Business and Their Real Meaning

(1) Comments | Posted August 17, 2015 | 2:48 PM

I recently heard a well-known speaker continuously use the term "flush out" when what he really meant was "flesh out." When we confuse our words, it weakens our message. Even though the listener often understands what we are trying to communicate, it can create a distraction that makes it difficult...

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Dining Etiquette: Dinner Party Mistakes to Avoid

(1) Comments | Posted August 6, 2015 | 2:46 PM

When you accept a friend's invitation to dinner, you take on a certain responsibility to be a good guest. To stay on the right side of good manners - and hopefully get invited back again - avoid these "don'ts" the next time you gather with friends for a social meal.

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Ask the Etiquette Expert: Office Birthday Celebrations

(0) Comments | Posted July 30, 2015 | 3:03 PM

I often receive questions regarding the protocol for handling birthday celebrations in an office setting. Depending on the size of your team, you could easily find yourself being offered a slice of birthday cake nearly every afternoon if your company doesn't have a policy in place. Keep reading for my...

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How to Follow Up After a Job Interview

(0) Comments | Posted July 24, 2015 | 12:22 PM

If you have ever wondered how to follow up on a job interview or potential business opportunity while coming across as a true professional and not a pest, you are not alone. At one time or another, we have all waited on pins and needles for someone to get back...

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Social Media Manners: Responding to Online Customer Complaints

(1) Comments | Posted July 21, 2015 | 2:47 PM

If your business has a social media presence, it may only be a matter of time before someone issues a complaint online. Handling the situation in a mannerly fashion can take the sting out of negative feedback and lead to improved client relationships. It makes professional sense to consider your...

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The Etiquette of Fighting Fair

(0) Comments | Posted July 16, 2015 | 6:27 PM

We all have disagreements from time to time and emotions can run high when we feel our opinion is not being heard or respected. It's important to agree on the terms of a "fair argument" before the confrontation takes place. Here are a few of my etiquette tips for navigating...

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Business Etiquette: Making a Strong Introduction

(0) Comments | Posted July 13, 2015 | 10:29 AM

Anytime we meet a person for the first time, or reconnect with someone at a social function or business event, an appropriate greeting sets the tone for the exchange. The manner in which you say "Hello" creates an opportunity for someone to form an immediate impression. To master the introduction...

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Job Interview Etiquette

(0) Comments | Posted July 7, 2015 | 4:55 PM

Whether you are a new college graduate or seasoned executive changing fields after a successful career, job interview etiquette is a major factor when it comes to landing the position. No matter how impressive your resume, the first impression is extremely crucial in the hiring process.

Here are my...

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5 Things to Do Before Leaving the Office for Vacation

(0) Comments | Posted June 26, 2015 | 10:49 AM

The key to a relaxing summer vacation is taking the time to leave your work life in order. The ultimate goal is to have systems in place so business continues smoothly in your absence, your vacation won't be interrupted unnecessarily, and you can return from your trip and back to...

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Client or Friend? How to Successfully Mix Business and Pleasure

(0) Comments | Posted June 22, 2015 | 11:24 AM

While many of us have clients that also travel in the same social circles, things can get complicated when we become too close to people who are not actually our good "friends," or we unintentionally begin to take advantage of existing contacts. Ignoring the boundaries of a professional relationship can...

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Summer Business Attire for Women: Basic Do's and Don'ts

(1) Comments | Posted June 15, 2015 | 12:04 PM

It's time to focus on your summer office wardrobe as you rotate your closet and store away the heavy winter coat until next year. Though it may be tempting to relax your wardrobe when you see your office mates come into work wearing clothes that could pass for a Saturday...

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Supper Club Guest Etiquette: Part II

(0) Comments | Posted June 9, 2015 | 5:18 PM

A summer supper club is a wonderful opportunity to enjoy a breezy dinner outdoors, a sunny afternoon meal, or a relaxing evening with good friends. In my last article, I shared my etiquette tips for the supper club host; today we will tackle how to be a sophisticated...

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Supper Club Host Etiquette: Part I

(0) Comments | Posted June 5, 2015 | 12:27 PM

A gathering of friends sharing a meal and lively conversation can become a welcome tradition and something to look forward to when everyone is on the same page. There are certain ingredients that make any party a success and hosting or attending a supper club is no exception. Here are...

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5 Travel Etiquette Tips Every Airbnb Guest Should Practice

(14) Comments | Posted May 26, 2015 | 3:32 PM

If you haven't stayed at an Airbnb, this popular mode of vacationing is often more exciting and unique than your typical hotel visit. Airbnb offers a personal atmosphere at a reasonable rate. As a guest, you'll have a host that is committed to a pleasant experience, making your stay comfortable,...

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