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Diane MacEachern
Diane MacEachern is one of America’s leading green consumer advocates and an award-winning entrepreneur who recently received the “Image of the Future” award from the World Communication Forum in Davos, Switzerland. Named one of America’s EcoHeroes by Glamour magazine, she was also included on Earth & Industry’s List of “16 Women in Sustainability You Must Follow” as well as Blogtrepreneur’s “100 Must Read Green Blogs for Women” and’s “Top 50 Twitter Moms.” Diane founded Big Green Purse to inspire consumers –- especially women -- to use their marketplace clout to protect the planet and themselves by shifting their spending to the greenest products and services available. In addition, Diane and Big Green Purse are launching an initiative to support the growing green consumer movement in China by empowering women activists and entrepreneurs there. A best-selling author, Diane’s “how to go green” books have collectively sold almost 400,000 copies. Her writings have also appeared in the Huffington Post, Washington Post, Christian Science Monitor, Baltimore Sun, Family Circle, Good Housekeeping,, and many more. Diane’s most recent book, Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, was a finalist for the prestigious "Books for a Better Life" award. Diane has provided expert advice, consumer guidance, and employee engagement workshops to such companies as Avon, St. Ives, Whole Foods, Frito Lay, American Bankers Association, Pacific Life Insurance, Ceridian, Wal-Mart and Sam’s Club, Norfolk Southern Railroad, the U.S. Environmental Protection Agency and the American Society for Training and Development. She also speaks to international audiences, ranging from Sustainable Brands and BlogHer to Environment Oman and the International Women’s Forum for Green Living in Shaanxi, China. For more information, please contact and visit

Entries by Diane MacEachern

"Keeping Up With the Joneses" Gives Solar Revolution a Boost

(1) Comments | Posted January 30, 2015 | 10:55 AM

Conscious capitalism has been the domain of corporations since Ben & Jerry's first added macadamia nuts to their ice cream to help raise awareness about the need to protect the rainforest.

Tom's Shoes got into the act when they started providing one free pair of shoes to poor kids in...

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Who Has the Most to Lose If We Do Nothing on Climate Change?

(1) Comments | Posted October 13, 2014 | 3:20 PM

Climate change solutions are usually discussed in terms of what's best for business and the economy. But what about what's best for those who have the most to lose as climate change worsens? Namely, women.

"Women are disproportionately vulnerable to environmental changes," reported the United Nations Population...

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Shift Your Spending to Make a Real Difference

(0) Comments | Posted September 30, 2014 | 3:06 PM

How are you going to spend your money today?

The reason I ask is because... it matters, especially when it comes to protecting our environment and reducing climate change. Here's how.

You've all heard the old saying, "Money talks."

I look at it a little differently.

I believe money makes...

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LEDs Are An Important Climate Change Solution

(1) Comments | Posted September 23, 2014 | 4:25 PM

The People's Climate March raised awareness about how important it is to find and use technologies that will help save energy, reduce carbon dioxide emissions, and start to reverse climate change. One of the most promising and affordable technologies is LED light bulbs, also known as LEDs.


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Want to Reduce the Climate Change Impact of Your House? Follow This 10-Step Checklist

(1) Comments | Posted September 10, 2014 | 7:57 PM

Climate change seems so... global.

Yet many climate change solutions are very... local, because they're based on the way each and every one of us uses energy. Here are ten ways you can reduce the climate change impact of your home.

1. Caulk or weatherstrip windows and doors. Heating accounts...

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These Energy-Saving Steps Save More Than Fuel (Think CO2 and $$$)

(1) Comments | Posted September 3, 2014 | 12:57 AM

Saving energy makes sense any time, but particularly now, given our short supplies of oil and the pollution and climate change we create when we burn any fossil fuel.

Still, you may be among the millions of people who have not yet incorporated energy conservation into your daily routine. Why...

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What Do Your Kids Really Know About Saving Energy?

(0) Comments | Posted August 16, 2012 | 5:28 PM

Parents may ask kids to turn off the lights. They may talk themselves blue in the face in the hopes that their children make the connection between the light switch and climate change. But do they really?

Here's your chance to find out. Team Energy Star, the Environmental Protection Agency's...

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Women Leave Rio+20 Motivated to Galvanize Sustainability Around Family Planning and Reproductive Rights

(0) Comments | Posted July 2, 2012 | 2:30 PM

There is a direct correlation between access to voluntary family planning, women's empowerment and environmental sustainability. And though the official delegates to last week's "Earth Summit" tried to water it down, thousands of grassroots activists made it one of the biggest issues to rock Rio+20, as the event was also...

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Team Energy Star Focuses on a New Audience to Save Energy: Kids

(0) Comments | Posted June 11, 2012 | 2:36 PM

Using energy efficiently starts at home with simple actions like turning off the lights or computer when they're not being used. The challenge is getting people -- especially kids -- to flip that switch to "off." Starting this month, the Environmental Protection Agency's Energy Star program is tackling...

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Here's the Dirt on Some Common Laundry Detergents

(2) Comments | Posted March 30, 2012 | 3:42 PM

Few people would intentionally wash their clothes in detergent that contains cancer-causing chemicals.

But if you use some of the most popular laundry brands in the market, that's exactly what you could be doing.

Women's Voices for the Earth (WVE), a nonprofit organization whose scientists review the ingredients lists for...

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How to Increase Plastic Bottle Recycling

(6) Comments | Posted November 16, 2011 | 11:50 AM

If it's not easy to recycle something, is it really recyclable?

That's a fair question to ask, since we consumers are constantly being reassured that a product is "green" or "greener" because it is "recyclable" -- even when, in reality, the product is barely being recycled at...

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Ten Radical Ways to Make Our Food Better

(3) Comments | Posted October 26, 2011 | 10:27 AM

Food should be the healthiest, safest thing our society produces and we consume. But it's not. I'd like to suggest 10 ways we can revamp our food system to make it healthier for people and the planet, and more delicious, too!

1) Help more farmers grow organic food. Right...

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Michele Bachmann Needs To Go To China Before She Tries To Shut Down The EPA

(15) Comments | Posted September 22, 2011 | 12:32 PM

Michele Bachmann, the Minnesota Republican Member of Congress who's running for President, vows she'll cripple the U.S. Environmental Protection Agency if she's elected. Maybe if she spent a week in China like I recently did, she'd change her mind.

I've just returned from a seven-day trip to Beijing, China's capital,...

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Why Family Planning Is Critical to Global Energy Strategy

(206) Comments | Posted April 22, 2011 | 8:23 AM

During the first Earth Day in 1970, environmental activist Stephanie Mills made headlines when she announced she would not reproduce to avoid contributing to climate change and other environmental problems attributed to a growing human population. Forty-one years later, should reducing population again be considered as a way to contain...

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