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Diane Primo

Diane Primo is the founder and CEO of IntraLink Global, a next generation marketing, content and video firm that creatively interlinks content strategy, social media and technology. The company's knowledge of brand value innovation and content strategy makes them a unique player in the marketing arena.

Diane holds an M.B.A. from Harvard Business School and a B.A. from Smith College; has pioneered new products, processes, and systems during her 30-year marketing career; and has led some of the top marketing organizations in the country. Before founding IntraLink Global, Diane held several high-profile positions at major companies. She served as General Manager at Quaker Oats, President of Product Management at Ameritech and SBC (currently AT&T), Chief Marketing Officer of CDW, and was the CEO of a Kleiner Perkins-backed e-commerce start-up in the home services sector in 2000. Her range of experiences and successes make her an accomplished B2B and B2C marketer, an unusual combination.

Diane is not only an expert marketer—serving as a regular contributing columnist on Huffington Post—but also a humanitarian. She is a recipient of the Hassenfield Global Humanitarian Award and was a presenter at the G8 UK Deauville Partnership Summit along with Cherie Blair and Sumaya bint El Hassan, Princess of Jordan. As co-chairman of the Primo Center for Women and Children, Diane was also recently featured on ABC News for Black History Month.

Diane Primo's successes have made her a thought leader in business, digital marketing and philanthropy. She is currently developing Tech It Back, a global corporate responsibility movement that focuses on co-creating a tech value system for teens, parents, educators and corporations.

Twitter: @DianePrimo

Entries by Diane Primo

Video Marketing Is King: Oops, I Meant Content!

(1) Comments | Posted September 9, 2015 | 4:08 PM

With 85 percent of Americans online, content is king today for marketers--to build brands, demonstrate expertise and sell product. And no strategy may be more effective--or "kingly"--than video content and video marketing in light of this extraordinary statistic from Forrester Research: Video is worth 1.8 million words per minute of...

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'Me:' Brand Building in a New Marketing Paradigm

(1) Comments | Posted May 4, 2015 | 1:02 PM

If you want to build your brand or create long-term brand value with Millennials and Generation Z, then understand the brand they truly value -- themselves. Without question, their No. 1 most valuable brand is "Me." This one insight will fundamentally change how you market to them, your...

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"Me": The Most Valuable Brand

(0) Comments | Posted December 9, 2014 | 2:01 PM

Facebook, Instagram, Pinterest, Tumblr and Snapchat are littered with the younger generations chronicling every moment, meal or purchase with selfies, snapshots, videos and messages. In a blink of an eye, they can become insta-famous, insta-shamed, insta-blamed or be on the receiving end of the dreaded un-follow button! "OMG, I'm losing...

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Cyberbullying, Online Abuse or Political Scandal: 41-Year-Old Monica Lewinsky Ought to Know the Difference

(0) Comments | Posted October 22, 2014 | 5:40 PM

This past Monday, Monica Lewinsky took center stage at the Forbes Under 30 Summit to speak to Millennials who were at most 14 years old when she made global headlines. She told them that she was the first to have her reputation ruined on the Internet; announced her...

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How Do We Get Millennials to Thrive?

(62) Comments | Posted May 2, 2014 | 9:15 AM

Last week 'content queen' Arianna Huffington took center stage at a Chicago benefit to talk about her new book, Thrive. I'd seen her 'live' before, but this time, she seemed more statuesque, stunning and effervescent than I remembered. With her charming Greek accent and self-deprecating wit out in full force,...

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Live Event Marketing - Content Strategy's New Star... and the Most Underutilized Content Marketing Tool!

(6) Comments | Posted August 29, 2013 | 5:04 PM

What would make you remember something--seeing it in an ad, reading about it online or experiencing it in-person? The truth is, real-life experiences shape our preferences and memories much more profoundly than what we read or see via any media.

The same holds true for selling your products and services....

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Thought Followship Marketing Results in Thought Leadership

(14) Comments | Posted June 27, 2013 | 8:54 AM

Over 90 percent of B2B marketers are using content marketing right now, with 54 percent planning to spend even more on it as 2013 progresses, notes a recent report from Content Marketing Institute. And a large part of those dollars are aimed at building a compelling thought leadership platform, which...

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