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9 Ways Google Can Help Normalize Breastfeeding

Posted: 04/11/2012 12:30 pm

Google has unrivaled power to make waves on the Internet. From Gmail to Google search, YouTube to Blogger, Google products reach eyes all over the globe.

Wouldn't it be amazing if Google used its global influence to help us normalize breastfeeding? Of course the real normalization of nursing happens every time a mother breastfeeds a child. But nursing is also normalized each time we see it on TV, in books, on Facebook, and yes, on Google and the Internet as a whole. Sadly, nursing pairs still face discrimination and criticism. Each little step we make to celebrate and normalize breastfeeding can help.

Hygiea recently shared that the California Breastfeeding Coalition had an idea to petition Google to dedicate one of the Google Doodles to breastfeeding during World Breastfeeding Week.

I started brainstorming several ideas of what that Doodle might look like -- we could turn Google's oo's into breasts, and a simple outline of mama/baby would go above and below the word. We could turn the little "g" into the blue and white international breastfeeding symbol. We could transform the bottom of the "g" into a baby's head and have a mama nursing incorporated into the background.

Along with the Doodle ideas, I was inspired to come up with a list of several more ways Google could help us normalize breastfeeding. The beautiful artwork in this post is courtesy of my very talented friend, Joni Rae of Tales of a Kitchen Witch, who made the Doodle and the Pegwoman below. Thanks also go to my husband, Tom Ford, who created the fake Google street view, Calendar, and Gmail images.

You can help us get Google's attention by sending them an email -- there is an example email at the bottom of this post.

So, Google, what do you say? Will you help?

9 Ways Google Can Help Us Normalize Breastfeeding

1. Feature A Google Doodle Honoring Breastfeeding
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With approximately 88 billion searches per month on Google.com, a Google Doodle during World Breastfeeding Week (August 1-7, 2012) could literally be viewed by millions of people.

Breastfeeding needs to be seen in order to become normalized. It needs to be such a common sight that it barely registers for people.

Obviously Google can't do this alone, but it can help us out by featuring a beautiful breastfeeding baby on its search engine.

How You Can Help!

Would you love to see Google help us normalize breastfeeding? To get these ideas on Google's radar, send an email to proposals@google.com. Here is a sample email adapted from one at Hygeia:

Dear Google,

We, the breastfeeding support and promotion community, would be delighted to have Google help us normalize breastfeeding throughout the world. World Breastfeeding Week takes place from August 1-7, 2012, and Dionna at Code Name: Mama has brainstormed several ways Google can join the celebration:

(INCLUDE A FEW OF THE IDEAS BELOW, AND/OR ADD YOUR OWN IDEAS!)


  • Feature a Google Doodle Honoring Breastfeeding - Be sure to check out the suggested Doodle created by Joni Rae from Tales of a Kitchen Witch!

  • Include the Searcher's State Law on Breastfeeding on Every Search Result

  • Offer Free Advertising Space to Breastfeeding Organizations

  • List One of the Many Reasons to Breastfeed in Gmail's Sponsored Links

  • Add World Breastfeeding Week to the Holidays on Google Calendar

  • Put a Breastfeeding Pair in Street Views

  • Reject Advertising from Companies That Aren't Who Code Compliant

  • Turn the Google Map Pegman into a Breastfeeding Pegwoman

  • Feature a Breastfeeding Video on the Front Page of YouTube

World Breastfeeding Week is celebrated every year in over 176 countries around the world, and this year marks the 20th anniversary. We would love to have Google be a vital part of this milestone.

Thank you for considering this proposal.

Sincerely,

YOUR NAME

 
Google has unrivaled power to make waves on the Internet. From Gmail to Google search, YouTube to Blogger, Google products reach eyes all over the globe. Wouldn't it be amazing if Google used its gl...
Google has unrivaled power to make waves on the Internet. From Gmail to Google search, YouTube to Blogger, Google products reach eyes all over the globe. Wouldn't it be amazing if Google used its gl...
 
 
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HUFFPOST SUPER USER
henrypapillon
Put a Psychiatrist in every NRA meeting.
10:24 AM on 05/11/2012
I breast fed until I was at least 3. One time I wanted to feed and my mother told me I couln't until my aunt went home, so i asked her to go home. I think it did make me extremely vulnerable to the sight of large  breasted women's cleavage. I still get a mental block when I see major cleavage.
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12:08 AM on 04/14/2012
2. Um, are you serious? You want every search, even ones that have nothing to do with breastfeeding to include information about breastfeeding laws? That's ridiculous, and would likely require them to rewrite part of their algorithms. As it stands, Google searches include information/links that are pertinent to what you search for, without pushing an agenda. It's how they data-mine and understand the way that people search. They then link people to things that are relevant to their interests.

3. Why should they get free advertising? Giving preference to one cause or another is never a good idea and puts Google onto shaky ground. The smart idea is to keep a blanket policy against all favoritism. If you don't give anyone special treatment, no one can complain.

4. Gmail's sponsored links are determined by what's in your Gmail. Again, they'd have to change their algorithms and their policy to work with that. Not to mention, that again it's pushing an agenda. There are formula feeding mothers out there, and they deserve just as much respect for their choices (if you're not being hypocritical about it).

7. Again, pushing an agenda. Google has a policy about who can/not advertise with them. It probably has more to do with legal issues/inflammatory language than myriad personal preferences.

Google is a company. They're not a politician looking for your support, and they have no reason to take up your causes. These suggestions are highly subjective and completely unrealistic.
07:18 PM on 04/12/2012
It was World Alliance for Breastfeeding that came up with this idea. http://www.waba.org.my/. Sorry, we at the California Breastfeeding Coalition can't take credit for that great idea!
02:55 PM on 04/25/2012
Actually, I came up with the idea independently of WABA, and I presented it at the Breastfeeding Taskforce in San Jose, which is part of the CBC.

Great minds think alike.

Don't think Google should alter its current algorithms to promote breastfeeding, though. That's not what they do. The simple Doodle is quite sufficient and within their business model.
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HUFFPOST SUPER USER
JohnTheMac
Now, why don't you go home and get your shine box?
08:48 AM on 04/12/2012
"I'm just feeding my child, no need to Go ogle me now, is there?"
08:43 PM on 04/11/2012
Very creative, well done! I love the "pitch" to google and the mock ups of the "doodles'. Sadly, I don't see any hope in "7" here in the US where it's all about the advertising dollar and that is BIG business. Many of the other ideas are completely do-able, though, and I sure hope Google "does"!
07:56 PM on 04/11/2012
Am I allowed to be a feminist and still not like when women breastfeed in public?
09:24 PM on 04/12/2012
shoshan618, firstly, breastfeeding is not really about the woman... it's about the child. A nursing baby is literally eating the most nutritious food it can have. As far as feminism: Well, isn't that about women coming into their power? And nursing is one of the most powerful things a woman can do. So, no... I don't think you can be a "feminist" and ask women to feed their babies in the shadows.
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HUFFPOST SUPER USER
Antidiot
04:35 PM on 04/13/2012
In a way you could say the being in public part is about the mom, because that is the issue is it not? So is it anti feminist to expect women to either deny their natural maternal function and feed their child artificially, or hide in their home or in a corner somewhere so you don't have to see them whenever they feed their child? Yes, that sounds pretty anti- feminist to me.
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03:16 AM on 04/18/2012
Yup.

Feminism: The advocacy of women's rights on the grounds of political, social, and economic equality to men. (Google)

Does this mean that you need to personally approve of every thing that women do? Nope. You're entitled to your personal opinions, even as you work to advance the political, social, and economic climate for women. Personally, I don't like it when women breastfeed in public. I recognize their right to do so, but I also view it as a private, intimate act. Then again, I also don't like it when people stick their tongues in each others' throats in public either.

It boils down to the idea of public life vs. private life. IMO, people are far too open about private things in public. Breastfeeding is (from what I've read) supposed to be about the bond between woman and child, and I would agree with this notion. But then they turn around and say they should do it everywhere all the time. While I understand that children need to feed (and I disapprove of the commenter who was derogatory towards "artificial feeding" for being supremely hypocritical) I also think that a woman should bond with her child in private. Not necessarily locked in a closet, but maybe not in the center of the room, using her child to make a sociopolitical statement.
HUFFPOST SUPER USER
Capn Scott
the 'moderated' me
04:29 PM on 04/11/2012
I'm a guy...so anything that has something to do with more breasts being exposed in public I am most definitely 'for'.
03:18 PM on 04/11/2012
Help, I don't understand what this is about. What does normalize breastfeeding refer to? Is there a problem with it? The discrimination link doesn't work. Also in that link- nursing pairs. How can a pair both breastfeed- except 2 women of course. Please enlighten me, am midwife (Europe) and feel I should know....
04:55 PM on 04/11/2012
Arcu, normalizing breastfeeding refers to making breastfeeding become such a normal part of society that those who breastfeed in public don't risk derogatory comments and being asked to leave, to nurse in private. Hopefully in your country, this is not a problem, but it is still an issue in the US. By "nursing pair", the author meant the mother and baby. :)
06:03 PM on 04/11/2012
In the US at least, breastfeeding in public is quite taboo to some. On a regular basis, women are asked to cover their children with blankets, to go to the restroom, or to simply stop. Many breastfeeding mothers are attempting to "normalize" breastfeeding by nourishing their children in public so that people are used to the act.

Also, I'm sure that "nursing pair" refers to the mother and the child.
01:53 PM on 04/11/2012
I love the Google Doodle, Joni Rae, and the whole idea to enlists Google's support, Dionna! Lovely, ladies. Thank you for supporting one of the most natural and sacred acts alive... that sustains and nourishes life: breastfeeding.
01:52 PM on 04/11/2012
I think it's a great idea to get Google involved in World Breastfeeding Week. I'm sure that once they consider the idea, they'll be smart enough to jump on it!