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Are Corporations People (Redux)? Why Jack Welch Is Wrong

Posted: 09/16/2012 9:29 pm

The "are corporations people?" debate returned to the public eye when Elizabeth Warren made it part of her speech to the Democratic National Convention in Charlotte, N.C. Warren has had an ongoing feud with Republican presidential candidate Mitt Romney on the topic, with Romney saying corporations are people and Warren saying they are not. Unfortunately, the debate really hasn't progressed beyond slogans.

The only substantive discussion of the topic was a recent article by Jack (and Suzy) Welch in The Wall Street Journal. They launched a broadside against those who say corporations aren't people, arguing that it was simply doublespeak, and that "when people say that corporations aren't people, what they really want to say is, "Business is evil."

I don't agree. Corporations are the foundation of wealth creation, innovation, jobs, markets and the economy in our society. Despite their flaws they have proven to be the most effective form of organization for such tasks. However, while corporations contain people, and are owned by people, they are not people per se. This is not to denigrate them, but to apply a bit of precision to the discussion.

This is not just an academic debate. Rather there are consequences for getting this issue wrong. I think Jack is mistaken in his analysis for a number of reasons.

To begin, he comes at the discussion from an asset point of view. He says what else could corporations be? Buildings? Machines?

But if you define a corporation by its assets, you won't conclude corporations are people. According to generally accepted accounting principles, people are not assets but are viewed as a "variable cost." Sure, some pundits admonish management to say "people are your most important assets." But such a folksy view is not consistent with the actual meaning of an asset.

An asset view of a corporation should lead Welch to conclude that corporations are tangible assets like buildings and equipment, intangible assets like goodwill and patents, and financial assets like accounts receivable and stocks. Not very satisfying.

Corporations are institutions, created by society to fulfill a purpose. There is much debate as to what that purpose is. Most CEOs and Corporate Boards will say their primary purpose is to "create shareholder value." For public corporations this means to make money and increase stock price.

Yes, some activists say corporations should have a broader purpose and goals. They argue for a stakeholder view of the corporation where firms exist to meet the needs of diverse groups such as employees, customers, business partners and the communities within which they operate. But sit on the board of directors of any major company and it's clear what the goal is -- "shareholder value." The compensation plans for virtually all corporate executives have to do with achieving growth and earnings targets. And people do what they are compensated to do.

While corporations may enjoy the benefits of being considered a person, they don't feel constrained by the responsibilities and obligations that most people feel. Most people, through social convention or enlightened self interest, usually care about the consequences of their actions on others. Many companies do not, or view such considerations as tangential. Throughout history they have (as economists call it) "externalized" many of their costs onto society. For example, they have spewed pollution and acted with no remorse. Indeed, when a company displays a particularly cruel manner and shows no regret at the human costs of its behavior, companies justify their actions by saying "it's just business."

Apple is a case in point. As arguably the world's most successful corporation, it has happy shareholders. Check. It also creates products that customers love. Check. But it has a bad environmental record. It participates in few community or societal partnerships. Although it has $100 billion in cash, it's a philanthropic miser,and its supply chain includes factories often described as akin to minimum security prisons.

Unlike people, companies can pop in and out of existence at will, and have the enormous advantage of their owners enjoying limited liability. Shareholders can form a company to achieve a goal, and then dissolve the company, thereby absolving themselves of any future responsibility. In the past we have seen companies inflict enormous damage on the environment, but citizens and government have no way of holding the guilty parties accountable if the offending company simply went out of business. Many companies go out of business specifically to minimize or completely sidestep legal obligations that may arise. Then the previous shareholders re-gather as another entity and inflict more damage.

Given corporate aggressiveness, competitiveness, lack of remorse and empathy critics point to the American Psychological Association definitions of pathological behavior and conclude that these are the characteristics of psychopathy.

But few companies exhibit extreme anti-social behavior of a psychopath. In the past this has been due to the good will of executives or Boards. Many of these people are good people with strong values and a personal sense of corporate responsibility. But when it comes to making decisions, material reality determines their consciousness. Potential bonuses or stock appreciation trump everything.

Of course there are exceptions. Companies such as rug maker Interface Inc., Nike, Johnson & Johnson, Pepsi, Google, Celestica and Kraft Foods have shown stellar behavior as corporate citizens.

For most it has been regulation and government constraints that have prevented them from extreme monopolist practices, overt environmental damage and other anti-social behavior. And when regulation is inadequate disaster can strike, such as the sub-prime mortgage crisis, where some Wall Street companies almost brought down the global capitalist system.

Further, when it comes to people, all people in corporations are not created equal. There is a fundamental difference between the people who run the corporation and the people who work for the corporation. The people at the top, especially the CEO, control the corporation and also grant themselves variable compensation for good performance that is typically disproportionate with any reasonable measure of their contribution. The controversy of the skyrocketing CEO compensation in the United States, illustrates the issue. While the wages and salaries of most "people" in corporations have declined, CEOs made 400 times more than average workers -- a ratio 20 times bigger than it was in 1965.

There are other problems, even dangers to thinking of corporations as people. Corporations want the advantage of being considered a person in the eyes of the law so they can enjoy the constitutional rights afforded persons, such as freedom of speech. In its now-famous Citizens United decision, the Supreme Court held 5-4 that corporations are people and enjoyed the protections of the first amendment, which meant companies could spend unlimited amounts of money promoting their ideas during elections. And this can be done without disclosing the source of the money. In the strong dissent, Justice Stevens wrote that "A democracy cannot function effectively when its constituent members believe laws are being bought and sold." In addition, he wrote that legal entities such as corporations are not "We the People" for whom the Constitution was established.

Corporations are going through profound changes that are affecting their strategies and business models. The Internet is dropping transaction costs, triggering deep and unprecedented changes in the deep structures and architecture of the firm. "People" who provide capability for firms can now be outside corporate boundaries. Companies participate in complex networks and can innovate through Ideagoras -- open markets for uniquely qualified minds. They can turn customers into producers or "prosumers." They can tap into vast peer production communities outside their boundaries like Linux. For corporations, there has never been a time of such turmoil.

One upshot is that corporations are increasingly behaving better. This is not because of tougher regulations but because of the digital revolution has introduced a powerful new force in the business world -- transparency. Firms are being scrutinized like never before and sunlight, it seems, is a great disinfectant. There is also evidence, Apple notwithstanding, that firms that take a stakeholder view, rather than a purely shareholder value view, actually perform better. So I'm optimistic that corporations will continue to improve their behavior.

The blanket assertion that corporations are people obfuscates the complex issues at play in the changing business world. Corporation are institutions. People are people.

Don Tapscott is the author of 14 books most recently (with Anthony D. Williams) Macrowikinomics: New Solutions for a Connected Planet. @dtapscott

 

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HUFFPOST SUPER USER
Wayne Caswell
Consumer Advocate & Founder of Modern Health Talk
09:37 AM on 09/18/2012
For historical perspective and to understand why corporations often behave as sociopaths and what makes their leadership tick, watch the award-winning documentary, "THE CORPORATION." You can Google it or just go to YouTube, where you can watch the whole thing in small segments. It's both enlightening & entertaining and certainly applies to this election cycle. I highly recommend it.
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howeverfaraway
What a long strange trip it's been....
02:14 AM on 09/18/2012
I was a happy, healthy corporate worker, until my company decided to appoint a Jack Welch protégée as our new CEO. I am now 51 years old, no insurance or job for the last 2 years. The company threw all their energy into a new fumigant that the Strawberry farmers in FL and CA refused to use anyway, like I kept trying to tell them. All that wasted time and money, while we could have been making and marketing the things we were good at. My heart breaks and my mind boggles....
01:19 AM on 09/18/2012
"One upshot is that corporations are increasingly behaving better. This is not because of tougher regulations but because of the digital revolution has introduced a powerful new force in the business world -- transparency. Firms are being scrutinized like never before and sunlight, it seems, is a great disinfectant. ... So I'm optimistic that corporations will continue to improve their behavior."

One question: have you actually *worked* for a corporation lately? The internet doesn't increase transparency, that's a myth, the people who run corporations let you know just what they want you to know, like the pre-internet days. The last corporation I worked for the BOARD had no idea it was totally being lied to by the CEO and other higher-ups, about budget, criminal activity, and employee morale (which has tanked). And guess what? The board doesn't WANT to know (when tipped off by concerned employees about various matters, they ignored it).

The truth is that corporate America is becoming a vicious rentier, much worse than it was even ten years ago, and its employees are feeling the effects. It's so bad that I, with almost 30 years in corporate America in technology as both an employee and a consultant, am giving up. It's so corrupt, at all levels, that I am no longer willing to put up with the openly abusive and hostile tactics that current corporate America feels completely entitled to dish out to its employees.
01:14 AM on 09/18/2012
Jack Welch is still stealing from g.e.. Shareholders should demand this stop.
11:53 PM on 09/17/2012
If corporations are not people then why did we save GM?
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LeftRight
TANSTAAFL
08:55 AM on 09/18/2012
Because the people who WORK for the corporation are people, and suddenly throwing all of them into the unemployment pool, along with all the people who work both upstream and downstream from GM proper, would have DECIMATED the economy as a whole!
11:23 PM on 09/17/2012
Question....what are unions? Aren't they merely associations people? Are they not granted the right to free speech? Why are unions granted the exclusive right to negotiate with employers collectively? Why do they get to spend so much money on elections without being mentioned in this article?
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LeftRight
TANSTAAFL
08:56 AM on 09/18/2012
First, they are given MANY more restrictions than corporations are given. They have to ask each and every member before they spend that member's money on politics, something that corporations are not required to do.

Second, you're right, unions shouldn't donate to politics any more than corporations should! Get BOTH of them out of politics!

As to being the only one allowed to negotiate with the employer, that's a completely different subject.
09:24 PM on 09/18/2012
Yeahhhhh......rightttttt.......As for corporations......individuals who associate themselves with corporations do so freely.  Not always so much when it comes to unions.  As for corporations....ever heard of a board of directors that are elected by the stockholders?  
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Alonso Woodbury
Repetition doesn't transform a lie into truth
11:09 PM on 09/17/2012
Corporations will never behave like individuals. Corporations should behave like governments and be required to maintain a social contract with the employed like a government. This is the only way that a corporation will be held responsible for its actions and guard against transgressions which negatively affect the individual.

You hear sometimes the corporate citizen. Well doesn't that beg a responsibility to that citizen?
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LowTone
Life is good, could be better.
07:54 AM on 09/18/2012
Excellent point! F&F corporations should never rise above the privileges of citizens or given the power to exploit citizens.
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robadeau
Your labels have expired
10:42 PM on 09/17/2012
Some of them are criminals.
09:52 PM on 09/17/2012
Scott Walker, Governor of Wisconsin, said on television news show that he thinks Coporate taxes should be paid by individual tax payers. I think this should be illegal because Corporations don't pay the Corporate taxes, the customers do. I've heard two Accounting teachers in college that said Corporations do not pay the Corporate taxes, they put the taxes on the products or services they sell to consumers; even if the taxes would go up, Corporations would still increase the taxes on the products or services they sell to consumers. To say "Corporations are people" is a scapegoat to get individual tax payers to pay Corporate taxes that are already paid by the customers of those Corporations.
08:51 PM on 09/17/2012
Corporations want the rights of citizenship without the responsibilities. If I knowingly poison my neighbor's well I'm going to jail and am liable to compensate him. If my corporate chemical plant does the same thing, at worst I'll pay a fine. While I don't think corporations should be conferred human rights, they should at least held responsible in the same way as any other "citizen
Gmasters
Never underestimate the Power of Human Stupidity!
07:37 PM on 09/17/2012
A Corporation is a Business License. Nothing Else.
To sorta misquote George W Bush: "It's just a goddamn piece of Paper!"

And No Piece of Paper should ever be granted more "Rights" than an actual Human Being.
07:21 PM on 09/17/2012
Maybe the TGOP should add corporations to their Human Life bill ...
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mjclear
07:14 PM on 09/17/2012
First, corporations are clearly not people. Corporations are legal entities created to make a profit.

Secondly, while they may be a necessary evil in a capitalist framework, corporations require close and rigorous supervision and regulation because, as they are not people, they have very little internal mechanism for self-control beyond the profit motive. Thus,a corporation's sole moral compass is based on its bottom line, which is not necessarily good for society as a whole and can in fact ( as we have found out again with the last financial collapse) cause social disruption.

Regulated corporations can help produce economic growth; unregulated corporations are cancers that will eventually kill their host.

Its time to stop pretending that unbridled greed is a positive force in any society.
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10:48 PM on 09/17/2012
"Corporations are legal entities "created" to make a profit"

not true as you stated it - they are created to avoid liability - principally

any person or general partnership can make a profit but would retain personal liability

the corporate form allows the avoidance of liability for the debt and contracts to the individuals controlling the corporation except under certain specific circumstances

it also is an easeir form to have joint ownership of multiple assets rather than own individually each asset jointly but that is secondary value to liability avoidance
06:40 PM on 09/17/2012
Corporations have one purpose only - to shield their owners from the
consequences of their actions (or misfortune), outside the assets of
the entity itself. "Creating shareholder value" is not the purpose nor
the sole province of the corporate structure. It matters only to the
shareholder and is what the shareholder will insist upon. But the
purpose of the corporation is inherent to the laws and regulations
that defined it at its inception, and all the other gingerbread is only
"stuff people say".

Corporations are fictitious creatures of the state, owned by some
assortment of persons and other corporations. A true person
cannot be owned. A fictitious person which is owned, has no place
in the electoral process. It is by its nature corrupt, doing the bidding
of others, and those others have already the same rights as us all.
Permitting their creatures to participate as well gives them an unfair
advantage.

I say that corporate speech is intrinsically commercial speech
because corporations are commercial entities. Commercial speech
is indeed subject to whatever manner of regulation we see fit under
law.
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PragmaticStatistic
04:43 PM on 09/17/2012
Tapscott has got it wrong. According to Wikipedia, "The word "corporation" derives from corpus, the Latin word for body, or a "body of people." By the time of Justinian (reigned 527-565), Roman Law recognized a range of corporate entities under the names universitas, corpus or collegium. These included the state itself (the populus Romanus), municipalities, and such private associations as sponsors of a religious cult, burial clubs, political groups, and guilds of craftsmen or traders. Such bodies commonly had the right to own property and make contracts, to receive gifts and legacies, to sue and be sued, and, in general, to perform legal acts through representatives."

As a result, corporations were not people or businesses, but represented the will of the general public. On the other hand the modern multinational corporation is a business that represents itself. It has no allegiance to the general public. Instead its allegiance is with its own management under the misleading guise of working for its investors. Its a case of business intervening in government, to get government to intervene in business on their behalf in order to gain an advantage over consumers and the competition and earn big bonuses and golden parachutes for management. And, over the last 30 years, it also involved antitrust convictions, fraud, cooking the books, repo financing, and money laundering, as well as the rigging of elections under the Supreme Court's Citizen United decision
Gmasters
Never underestimate the Power of Human Stupidity!
07:49 PM on 09/17/2012
"to get government to intervene in business on their behalf in order to gain an advantage over consumers and the competition"

That's close to a textbook definition of Fascism.

From: http://rense.com/general37/char.htm
Fourteen Defining Characteristics Of Fascism By Dr. Lawrence Britt

1. Powerful and Continuing Nationalism - Fascist regimes tend to make constant use of patriotic mottos, slogans, symbols, songs

2. Disdain for the Recognition of Human Rights

3. Identification of Enemies/Scapegoats as a Unifying Cause

4. Supremacy of the Military Soldiers and military service are glamorized.

5. Rampant Sexism - male-dominated. Divorce, abortion and homosexuality are suppressed and the state is the ultimate guardian of the family.

6. Controlled Mass Media

7. Obsession with National Security - Fear is used as a motivational tool.

8. Religion and Government are Intertwined

9. Corporate Power is Protected - The business aristocracy of a fascist nation put the government leaders into power.

10. Labor Power is Suppressed - labor unions are either eliminated entirely or severely suppressed.

11. Disdain for Intellectuals and the Arts

12. Obsession with Crime and Punishment - the police are given almost limitless power to enforce laws.

13. Rampant Cronyism and Corruption

14. Fraudulent Elections - ... use of legislation to control voting numbers or political district boundaries Fascist nations also typically use their judiciaries to manipulate or control elections.
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PragmaticStatistic
06:03 AM on 09/18/2012
I totally agree. View my YouTube video "The Next Big Crisis- Part 5 of 5" based on conservative David Neiwert's book, "The Eliminationsists: How Hate Talk Radicalized the American Right."

http://www.youtube.com/watch?v=t29y7fXHioc&feature=share&list=UU_HTl4tIJA1-LxvVV6dLXCw
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USAFree1
08:37 PM on 09/17/2012
Humm. What you described is organized crime.
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HUFFPOST SUPER USER
PragmaticStatistic
05:55 AM on 09/18/2012
See my Google Map of "Corporate Crime that over the last decade that helped set the stage for the 2008 collapse of the world economy."

http://myreadingmapped.blogspot.com/2012/08/corporate-fraud-that-set-stage-for-2008.html