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Don Tapscott

Don Tapscott

Posted March 16, 2009 | 12:31 PM (EST)

Democracy 2.0: Obama and Citizen Engagement


Organizing for America, the post-election political machine built to harness the energies of millions of Obama activists, is gearing up for its first battle. In an email message this week that linked to an online video, Organizing for America boss Mitch Stewart said that "Just over a week ago, President Obama submitted his first budget and made it clear he was ready for the fight to come. The President isn't alone. We're ready for that fight too -- it's what you built this movement for.

"Americans are ready for the bold new direction this plan offers. It's what they voted for in November, and it's needed now more than ever as we continue to face an unprecedented economic crisis. But the special interests and old ways of Washington won't go away easily. In fact, they'll only fight back harder."

In the video, Stewart asks supporters to pledge their support for the budget, and to ask "friends, family, and neighbors" to do the same. "Build support in your own community by forwarding this pledge by email, by knocking on doors and making phone calls."
The video can be seen here.

It is good (not to mention profound) to see the Obama administration encouraging citizen involvement in the political process outside of election time. I hope this is a harbinger of much bigger things to come.

For far too long, we've been living in what I've called a broadcast democracy. Voters only count during election time. They have little or no influence in between elections, when the lawmakers and influencers are in charge and citizenry is inert. The "you vote, I rule" model was all that was possible, until recently.

What the system has lacked until now are mechanisms enabling government to benefit from the wisdom and insight that a nation can collectively offer -- on an ongoing basis. I'm not proposing some kind of direct democracy, where citizens can vote every night on the evening news or Web sites. That would be tantamount to a digital mob.

What I am proposing is a way to allow citizens to contribute ideas to the decision-making process -- to get them engaged in public life. When citizens become active, good things can happen. We all learn from each other. Initiatives get catalyzed. People become active in improving their communities, country and the world. This is long overdue. These days, the policy specialists and advisers on the public-sector payroll can barely keep pace with defining the problems, let alone craft the solutions. Government can't begin to amass the in-house expertise to deal with the myriad challenges that arise. Governments need to create opportunities for sustained dialogue between voters and the elected.

Courtesy of the Internet, public officials can now solicit citizen input at almost no cost, by providing Web-based background information, online discussion, and feedback mechanisms. Government can now involve citizens in setting the policy agenda, which can then be refined on an ongoing basis. Such activity engages and mobilizes citizens, catalyzing real-life initiatives in communities and society as a whole.

When Obama launched Organizing for America, the idea was to channel the unprecedented grassroots campaign that propelled him to victory into the hard business of changing America. One hopes that Obama's vision of participatory democracy goes beyond simply asking supporters to knock on doors or make phone calls.

There are lots of Internet-enabled ways to engage America, from policy wikis, citizen juries, deliberative polling, ideation contests, and virtual town halls. I call one of the most promising the digital brainstorm. This is an online way to bring together policy officials and citizens in a real-time, moderated session, to exchange ideas and identify new policy issues and strategies and to mobilize the citizenry.

Here's how it would work. The president would say, "We're going to have a national discussion on revitalizing our cities. It starts on Monday at noon and ends the same week on Friday at noon. Anyone can participate through the Web 2.0 discussion community we've set up. If you don't have Internet access, I've partnered with corporations, schools, libraries, community computing centers, and shopping malls to give you access. We'll post background papers. We'll organize the discussion by region and also by interest groups. There'll be a business discussion, a discussion of public transit users, and so on. As you participate in the discussion rate the ideas that you come across and the best ideas will rise to the top. I'll participate daily and give my views. At the end of the process we'll explore our options for further action."

The goal is to have a conversation in which people become engaged in political life; think about issues; get active in improving their communities; and mobilize society for positive change. Politicians and citizens alike would become more informed and learn from each other. And collectively we would take a step away from broadcast and toward participatory democracy. As an exercise in government 2.0, it could show that power can be exercised through people, not over people.

I'm currently working with government leaders in several countries to conduct brainstorms of all their citizens. Interestingly, the main topic of choice is climate change, using a question such as "How could our country more effectively contribute to the fight against global warming?" or "How could we reduce carbon emissions in our country?"

If Obama really wants to change America, he should hold digital brainstorms for all Americans, and he should make sure the young people -- the teens and young adults who have grown up digital -- are involved. He'll need a social movement of young people to bring about real change. This can only happen in public -- not through backroom negotiations. Only through open struggle and conflict can a real and lasting change take place.

Organizing for America, the post-election political machine built to harness the energies of millions of Obama activists, is gearing up for its first battle. In an email message this week that linked...
Organizing for America, the post-election political machine built to harness the energies of millions of Obama activists, is gearing up for its first battle. In an email message this week that linked...
 
 
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02:14 PM on 03/19/2009
This is a fantastic idea. Mind you, allowing people to accept or reject laws has had its negative effects in the past (see Prop 8). However accessing the vast amounts of knowledge and ideas available from citizens willing to contribute (usually the ones with the ideas anyway) would open the doors to many more possibilities. Of course not everyone who votes will necessarily be have the adequate education to know what is feasible (such is the case now also), which is why we should still allow sitting government officials ultimately decide our fate. And likely consequences of government 2.0 would include campaigning for certain individuals and the inevitable culture war of ideals. But in this case, the potential for good definitely outweighs the bad. Utilization the internet for this kind of active involvement in the structure of our society by the people will be one of the most progressive uses of this technology to date. This would truly be government "by the people."
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mendelcrosses
06:32 AM on 03/17/2009
We are Fired up and ready to go.

This time America must change.
12:20 AM on 03/17/2009
This would definitely work. There are web based ideation tools that collect ideas, allow them to be viewed and commented on, including attachments. Check out Zing or Imaginatic's Idea Bank as just two examples that would work very well in this regard. These tools allow you to harness the brainpower of the masses. This type of participation would certainly be welcomed. It would just be a matter of managing it, and I'm sure there would be many folks that would volunteer to facilitate the process.
01:55 PM on 03/16/2009
I'm not too sure that this will work as advertised. As the well written article states, cititzen involvement via the internets was encouraged. On President elect Obama's website change.gov, the number one suggestion was to legalize and tax marijuana for adult consumption and medical use. The same results were seen on change.org who submitted their findings to the President. All we got was a 12 word answer to the Nation's number one law enforcement question / suggestion. Yet today, we are stil incarcerating non violent drug offenders at a cost of 25 billion annually! The money wasted on caging non violent pot heads alone could be better used by hiring teachers and at a cost of roughly $60,000 per teacher that means we could employ over 400,000 new teachers or save current teachers from being fired due to budget constraints.
It is time to change the way we do business in this nation, from banking to corporations, from the way government works to how we use law enforcement. The ways of the past have gotten us into this mess and the incessant posturing by the "other" side, as well as the current administration's business as usual in many ways will not bring about the changes we need and want.
02:05 PM on 03/17/2009
Have you been paying attention? They are already set not to prosecute MJ charges, and you don't know what's coming up in the future. There are different priorties that need to be addressed first. Just because the easy fix is in doesn't mean that more isn't coming.
10:03 AM on 03/18/2009
Yes I have been paying attention and just because there may be change doesn't mean that I won't comment or just wait. We have been waiting for legalization and fair taxation for too long!
08:34 PM on 03/17/2009
There are people living in tent cities, in cars and in shelters.

There are people without job or about to lose jobs.

There are chronically and terminally people who can't afort the medications that might keep them alive.

There are seniors who can't pay the cost of drugs marked up by Big Pharm.

There are peopel in rural Alaska who are undergoing a food and fuel crisis.

But you are complaining that the President hasn't sone something about legalizing marijuana?
09:49 AM on 03/18/2009
Cosidering the fact that immense amounts of OUR money have been and are continuing to be wasted, Yes! This link takes you to a site where you can find out how much tax money is being ignored by not legalizing medical MJ per State.
http://www.marijuanalobby.org/States/demographics.php?id=1121&state=NORTH%20CAROLINA

Considering that we have wasted over half a trillion dollars since Nixon's refusal to accept the recommendations of the Shaffer Commission in 1972!
http://www.druglibrary.org/schaffer/Library/studies/duapip/pipmenu.htm

As far as medicine is concerned, I am disabled and would be able to treat my chronic pain from an accident 17 years ago with MJ with no side effects for a lot less than the current prescriptions I have to take.

And finally, yes I am complaining! We can no longer afford to waste this kind of money, and I have been active in this for long, because of it!

Also, what kind of message are we really sending to our kids? Marijuana is neither addictive, nor can you overdose. Yet alcohol and cancerettes are legal, both of them highly addictive and both can kill! MJ does neither.
01:27 PM on 03/16/2009
Hear, Hear....digital brainstorming is good. Time for 'You Vote, I Rule are gone! Great article.