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Designing Your Mind

Posted: 01/20/11 11:10 PM ET

Every year The Edge poses a provocative question at it's Edge World Question Center, inviting a cross section of academics and big thinkers to compose a thoughtful answer. This year The Edge Question was "What scientific concept would improve everybody's cognitive toolkit?" Below is an expanded version of the answer written by Don Tapscott.

Given recent research about brain plasticity and the dangers of cognitive load, the most powerful tool in our cognitive arsenal may well be design.

Specifically, we can use design principles and discipline to shape our minds. This is different from learning and acquiring knowledge to which most thoughtful people aspire. It's about designing how each of us thinks, remembers and communicates -- appropriately and effectively for the digital age.

When I was a kid, no one in our family had to design anything to do with our lives let alone our brains. We received one daily newspaper and 3 television channels and the only source of interruption was an occasional telephone call. No one checked mobile devices at dinner and a novel was my only secret distraction from doing homework. No authentication of information was required -- we all believed Walter Cronkite told the balanced truth. Relationships were clear and we had an unofficial family org chart with kids reporting to mom who reported to dad. Father knew best. There were no inappropriate sources of content for us kids. We got our values and models of behavior from the church on Sunday and information handling and learning activities were all pretty clear and routinized.

Today's information firestorm has upended this and all the contemporary hand-wringing about what technology is doing to our brains is partially justified. But rather than predicting a dire future perhaps we should be trying to achieve a new one for each of us.

Neuroscience has revealed important breakthroughs that give hope. We know that brains are malleable and can change depending on how they are used. The well-known study of London taxi drivers showed that a certain region in the brain involved in memory formation was physically larger than in non-taxi driving individuals of a similar age. This effect did not extend to London bus drivers supporting the original conclusion that the need of London's taxi drivers to memorize the multitude of London streets drove structural brain changes in the hippocampus.

Results from studies like these support the notion that even among adults the persistent, concentrated use of one neighborhood of brain real estate can lead to "suburban sprawl" (increase of size), and presumably an increase in capacity.

Not only does chronic and intense use cause change in adult brain regional structure and function, but temporary training and perhaps even mere mental rehearsal seem to have an effect as well. A series of studies showed that one can improve tactile (Braille character) discrimination among seeing people who are temporarily blindfolded. Brain scans (FMRI) illustrated that participants' visual cortex responsiveness was heightened to auditory and tactile sensory input after only five days of blindfolding for over an hour each time.

The existence of lifelong neuroplasticity is no longer in doubt. The brain runs on a "use it or lose it" motto. So could we "use it to build it right?" Surely if we are proactive, the demands of our information rich, multi-stimuli, fast paced, multitasking, digital existence can be shaped to our advantage. In fact, psychiatrist Dr. Stan Kutcher, an expert on adolescent mental health who has studied the effect of digital technology on brain development, says "There is emerging evidence suggesting that exposure to new technologies may push the Net Generation brain past conventional capacity limitations."

My own research suggests that when the straight A student is doing her homework at the same time as five other things online she is not actually multitasking. Rather she has developed a better active working memory and better switching abilities. Personally I can't read my email and listen to iTunes at the same time, but she can. She has a brain more appropriate to the demands of the digital age than I do.

How could we use design thinking to change the way we think? Good design typically begins with some principles and functional objectives.

You might aspire to have a strong capacity to perceive and absorb information effectively, concentrate, remember, infer meaning, be creative, write, speak and communicate well, and to enjoy important collaborations and human relationships. How could you design your use (or abstinence) of media to achieve these goals?

Something as old school as a speed-reading course could increase your input capacity without undermining comprehension. If it made sense in Evelyn Woods' day it is infinitely more important now and much has been learned about how to read better. Something as trivial as making sure you read a few full articles per day rather than just the headlines and summary could strengthen attention.

Want to be a surgeon? Become a gamer or rehearse while on the subway. Rehearsal can produce changes in the motor cortex as big as those induced by physical movement. In one study a group of participants were asked to play a simple five-finger exercise on the piano while another group of participants were asked to think about playing the same "song" in their heads using the same finger movements, one note at a time. Both groups showed a change in their motor cortex, with differences among the group who mentally rehearsed the song as great as those who physically played the piano.

Decide how far you want to take Alfred Einstein's law of memory. (When asked why he went to the phone book to get his number he replied that he only memorizes things he can't look up.) In case you didn't notice there seems to be a lot to remember these days. Between the dawn of civilization and 2003 there were 5 exabytes of data collected (an Exabyte equals 1 quintillion bytes). Today 5 exabytes of data gets collected every two days! Soon there will be 5 exabytes every few minutes. Humans have finite memory capacity. Can you develop criteria for which will be inboard and outboard?

Extensive research shows that people can improve cognitive function and brain efficiency through simple lifestyle changes such as incorporating memory exercises into their daily routines.

Or want to strengthen your capability to multitask? Try reverse mentoring -- learning with your teenager. This is the first time in history when children are authorities about something important, and the successful ones are pioneers of a new paradigm in thinking.

Should there be periods in your day (or year) when you when you are unplugged? Recent research suggests down time is important for many things including creativity. What is your family protocol for mobile use during face-to-face communication? Through making conscious choices could we control technology effects rather than being swept away it?

Why don't the schools and universities teach design thinking for thinking? We teach physical fitness. But rather than brain fitness we emphasize cramming young heads with information and testing their recall. Why not courses that emphasize designing a great brain?

Does this modest proposal raise the specter of "designer minds?" I don't think so. The design industry is something done to us. I'm proposing we each become designers. But I suppose "I love the way she thinks" could take on new meaning.

 

Follow Don Tapscott on Twitter: www.twitter.com/dtapscott

 
 
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10:13 PM on 02/15/2011
I heard a couple of those ideas before, and it is clear that the Net Gens are designing their own world, but it is also true that the human mind continues to shape itself during its adult life, the question is how do we teach such "brain fitness" to society as whole?
10:44 AM on 01/26/2011
Great Post! There is more and more evidence that the brain can be changed through our experiences. Both young and old can take advantage of neuroplasticity.
A lot of confusion in this field comes from the fact that we do not all know how the brain works: Since there are multiple brain functions supported by different brain areas, brain training has to be specific and targeted to be effective.
You can read more about that on www.sharpbrains.com. Alvaro Fernandez, founder of Sharpbrains blogs for the Huffington Post by the way. See: http://www.huffingtonpost.com/alvaro-fernandez/cognitive-science-usa-hoc_b_587878.html
01:22 PM on 01/23/2011
I would recommend short courses based on Tony Buzan's work. Courses should be contextualized into complex subjects of study underway.

His work on network diagrams are most useful analytic/synthetic tools.

His work on network diagrams are most useful analytic/synthetic tools.
09:05 AM on 01/23/2011
Well said! We are elegantly designed creatures, we humans are. We have an infinite capacity when we direct our focus. We are powerful creators with the spirit, mind, and body integrated to respond to whatever it is we wish to do. Schools tend to teach facts and data, but never that I am aware of teach children how to think, how to problem solve, how to access intuition and deliberately use their creativity for innovation by receiving inspiration. After a recent stint in public schools as a substitute teacher, I see that they are more interested in control and are afraid to allow people to think for themselves. At the core of each individual is an elegantly wise and infinitely Good creative being which now needs to be encouraged and brought forth. A great book supporting your idea is The Genius in All of Us by David Shenk.
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10:19 AM on 01/22/2011
It's "dog training" and Wall Street/City of London loves this type of "education" for third-world countries.
02:58 AM on 01/22/2011
This is a subject that I've thought about for years. Most Americans I know are sorely lacking in "critical thinking" skills. Many (even including members of Mensa) have heads full of "facts", but are clueless about how to use those facts to make a conclusion, make an argument, or in any way better the world.
12:39 AM on 01/22/2011
Indeed professor. Knowing such simple stuff got me the nickname Professor in Vietnam.
professor
Correkt the Spelling and Pick on the Moniker
12:15 AM on 01/22/2011
I got one. Make them memorize the Lord's Prayer. Then at least they will have memorized something in their lives.
professor
Correkt the Spelling and Pick on the Moniker
12:13 AM on 01/22/2011
Hate to tell you, but somebody is always telling us that they got it all figured out--just teach "thinking" (whatever that is) instead of "facts" (whatever they are). Ignorant people who want to sound smart and iconoclastic and uplifting say it. The trouble is, it's stupid, it's been said a thousand times before, and it depresses me. No-one I know knows who fought in WWII or when it happened. Forget more substantive things about it. I say make them memorize huge tomes full of "facts." Then they will be able to think. Because they have ammunition.

But no. Please, hit me with more platitudes and uplifting abstractions that just add up to excuses for not having to do any work.
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RedDogBear
09:50 AM on 01/26/2011
My thoughts exactly. Also, as I read between the lines I also interpreted an agenda that said "its not really so bad that kids spend countless hours on video games and facebook and don't read books -- they are just learning new thinking skills" Of course there are a lot of corporate sponsors who like that message.
05:48 PM on 01/21/2011
As a writer, I feel the fallow, quiet spaces are as important to the process.
05:46 PM on 01/21/2011
Seriously, at least one study shows a retention decline in multitasking students.
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MyNameIsJames
What should a person say in their micro-bio
05:17 PM on 01/21/2011
Dude I love your thinking and your books! You are on the cutting edge.
05:02 PM on 01/21/2011
Cool. Now I know what an Exabyte is. But since I'm multitasking I won't retain it.
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LawTalkingGuy
Rational human male.
03:58 PM on 01/21/2011
"Why don't the schools and universities teach design thinking for thinking? We teach physical fitness. But rather than brain fitness we emphasize cramming young heads with information and testing their recall. "

In a frequently thoughtful article, this stood out to me as the stupidest set of statements.

First of all, we *barely* teach physical fitness. Yes, America has more highly paid giant freaks than anywhere else, but a more relevant fact is that it's the most obese nation in history.

Second, we absolutely do NOT cram kids brains full of acts to regurgitate. On teh contrary, the learning of facts has been a decreasing priority. "When will we ever learn X" is a classic rhetorical question of the high-schooler, but it shouldn't bamboozle Tapscott. Without a foundation of general knowledge you have no way of evaluating new knowledge. Kids today think they can look everything up on the internet, and they use that as an excuse for memorizing NOTHING. The actual status quo is the opposite of what Tapscott suggests. The problem is they don't learn enough facts, not too few.

Finally, of course, schools DO teach the foundation for thinking. It's called a Liberal Arts education. It's the kind of education the privileged wanted their children to get for the last 2000 years, but the problem is that it is now being rejected for computer science and business degrees.

We have the tools, we're just too lazy, greedy, and short-sighted to sue them.
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MyNameIsJames
What should a person say in their micro-bio
05:19 PM on 01/21/2011
We are not teaching critical thinking skills for decision making and higher level reasoning. This is the challenge of a whole generation.
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LawTalkingGuy
Rational human male.
03:02 PM on 01/23/2011
"We are not teaching critical thinking skills for decision making and higher level reasoning."

I agree 100%. This needs to start as soon as children start being targeted by media designed to exploit them, which is sadly a very young age these days.

The article did note that those in traditional arts and sciences did better, although not great. So we do teach it to them, just not that well.

The problem is that leaves out the business and computer and nursing students and a hundred other programs where it's just not taught at all. And it ignores the people who never go to college, as if they don't need media awareness and critical thinking skills!

Plus, people are drowning in information in a way they never were before.

"This is the challenge of a whole generation­. "

Indeed! Fanned.
06:50 PM on 01/21/2011
I'm not sure how you get the idea that a liberal arts curriculum teaches students how to think any better than one the "hard sciences" does. Do you think all the kids coasting through college in their liberal arts majors are learning how to think better that those in the sciences?

Each, ideally, would teach students how to think critically, just in different subjects. If you think this is the norm today, in any subject, then you are sadly mistaken. The learning of facts may be a decreasing priority but it's not being replaced by an increase in critical thinking. It's instead being replaced by learning how to pass exams.

I'm glad kids today are learning how to look up things on the internet. Maybe they can use these skills to foster a lifelong education on subjects that they actually have interest in. Most of what we memorize goes into the wastebin after a short period of time anyways; we only maintain knowledge of certain subjects because we continually learn about them.
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LawTalkingGuy
Rational human male.
03:08 PM on 01/23/2011
"I'm not sure how you get the idea that a liberal arts curriculum teaches students how to think any better than one the "hard sciences" does. "

I don't. I quoted the article, which said "Traditional arts and sciences". Sciences are right in there, in alphabetical order, one element of a two element set.

I later singled out Liberal Arts, the other element, because these programs are frequently under fire as not teaching anything 'useful' as compared to programs that don't teach these skills at all, such as business. I have a business degree, by the way.

"
I'm glad kids today are learning how to look up things on the internet. Maybe they can use these skills to foster a lifelong education on subjects that they actually have interest in. "

Yes, but if you've actually spoken to many of them, you will realize that they mostly use it as an excuse not to KNOW anything, because it can always be looked up.

Then they combine that basic level of ignorance with not being taught critical thinking, and when they do, rarely, actually look something up, they can get a completely wrong answer and not realize it because they have neither the required general knowledge nor the required reasoning skills to tell the difference between good information and crap, and fill their heads with conspiracy theories, populist rhetoric, and consumer mantras instead of the useful things that used to be required of anyone who wanted to be 'educated.'
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HawaiiShira
He that knows & knows he knows is wise.
03:44 PM on 01/21/2011
What a thought-provoking article. Imagine if more people in this constantly changing world, considered always expanding their brain power, and ensuring that our future generations have the highest quality of education, with students gaining critical & rational thinking skills that will be necessary in this rapidly expanding technological world, to deal with the critical crisis that they will surely confront in their adulthood. We need to constantly remind ourselves that it is OUR children who will one day be OUR political leaders, and when we come to this realization, we should only want the best for ALL.
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04:38 PM on 01/22/2011
Fanned and faved.