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Douglas LaBier

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Why "Nice Guys" Are Less Successful -- Or Are They?

Posted: 10/07/11 06:57 PM ET

A recent study reported that "nice guys" who are "agreeable" achieve less success in their careers than those who are more rude, dominating, aggressive, hostile and dismissive of others. But is that so? I think the researchers' findings reflect some confusion about the traits and behavior that underlie the most productive and successful careers and companies in today's evolving workplace.

A team from Cornell's School of Industrial and Labor Relations, Notre Dame and the University of Western Ontario conducted the study. They surveyed people's self-reported descriptions of their level of "agreeableness." The researchers found that men who rated themselves "highly agreeable" earned less money than men who described themselves as less so -- on average, about 18 percent less annually. The gap was found among women as well, but to a lesser degree. Regarding these findings, one of the study's co-authors, Beth A. Livingston, concluded that "Nice guys are getting the shaft."

But how, exactly, did the researchers define "nice" or "agreeable" in the study? Moreover, it's notable that defined "success" solely in terms of income, and that may not be the criteria that everyone uses -- especially since the post-2008 crash.

The researchers asked the participants to rate themselves along several related dimensions, such as "agreeable" vs. "quarrelsome;" "difficult" vs. "cooperative;" and "stubborn vs. flexible." One problem with this is the wide variation among people's self-definitions of "agreeable," "cooperative," and so forth. And, those traits were contrasted with traits the researchers provided to reflect the other end of the scale, which prevented considering that such "opposite" traits might co-exist in a person. But overall, I think the researchers failed to understand today's changing workplace -- how the highly fluid, intensely competitive, interconnected, unpredictable business and economic environment shapes the criteria for success.

That is, a more accurate interpretation of the findings that linked "nice guys" with less financial success is this: People who chose "agreeableness" and related descriptions as better descriptions of themselves then the alternatives they were given, like "stubborn" or "quarrelsome" (even though they aren't mutually exclusive, as I explain below), are likely to share some traits. They're likely to be less pro-active; more complacent and less assertive in their roles than others who are more successful, innovative and productive in their careers.

To explain, the researchers seem to have assumed that being "nice" -- as they envision it -- means being passive or less actively engaged. Hence, Dr. Livingston's comment that men who are too "agreeable" may not conform "...to expectations of 'masculine behavior," and that such men may be less successful because they're not living up to longstanding expectations that men be aggressive, combative or even rude.

However, the reality of successful companies today trends towards a different, more complex direction: towards people and leaders who embody on the one hand, assertiveness, engagement, passion, high energy, and self-assurrance; and, on the other, collaboration, positive team relationships, keeping their ego in check, and willingness to put their energies and skills into serving the larger enterprise.

The latter traits are less characteristic of inhibited, demure and passive people. And their career success and financial rewards are likely to be more limited. But the successful traits go hand-in-hand with "niceness" in the sense of demonstrating respect, mutual support, working together towards common goals. In short, you can be highly engaged, collaborative and pro-active; but not dominating, controlling, or a jerk. These are the features of people who increasingly populate today's organizations -- what I've called the rise of the 4.0 career orientation.

In today's business and career environment, one will see strong argument, debate and highly charged discussion around decisions and projects. But all of that goes hand-in-hand with civility and mutuality; all necessary for teams to perform at high levels. Kathy Savit, CEO of Lockerz, a Seattle-based company, pointed this out when she emphasized the difference between being respectful and being agreeable. "We are not about being 'nice' or 'agreeable'... we have a lot of robust debates about all kinds of things. But we do stress the notion of being respectful."

Being "nice" or "agreeable" in ways that lead to success means being open, flexible, collaborative, and non-defensive; along with high energy, creative innovation, and commitment to new learning -- generally, highly pro-active behavior, the orientation that Thomas Friedman described in a recent column as, "The Start-Up of You."

Of course, there's often a fine line between self-assurance, conviction... and arrogance. Steve Jobs was recently described as having both -- "...the last great tyrant," as David Streitfeld described him in the New York Times. But Jobs is likely to have kept his self-assurance on the productive side of self-destructive, narcissistic arrogance. We've seen the latter topple some CEO's careers and their company's success.

In fact, research finds that the negative side of the Type A personality and extreme Alpha Male behavior are not very successful in today's work culture. Nor are they healthy. For example, the Alpha Male has a high level of physiological and emotional stress and is more prone to heart disease and a host of other problems.

The True Links Between Personal Traits and Success

Overall, considerable research and other observations of workplace behavior supports the alternative finding, that "niceness" is linked with success. Some examples:

  • People who maintain positive moods and attitudes perform more effectively in the workplace. They create greater profitability, customer satisfaction and peer-rated performance. An atmosphere of rudeness and disrespect undermines success.
  • More broadly, positive leadership is linked with increased levels of employee health and well being. And speaking of health, research also finds that collaboration and positive workplace relations can increase your lifespan.
  • As far as relationships outside of work, the rude, hostile and arrogant behavior that the Cornell research team concluded was more "successful," doesn't do so well at home, either. It's found to unleash uncivil behavior upon family members, and contributes to domestic dysfunction.

In fact, there's evidence that the more people feel devalued at work, whether by peers or management practices, the less energy goes into creating value and contributing to the product or service. Top performers recognize such negatives, and that often leads to their leaving the organization.

I'm interested in hearing about your own experiences and observations, in your comments, below. Meanwhile, try staying "nice," mutually supportive....and highly assertive!

Douglas LaBier, Ph.D., a business psychologist and psychotherapist, is Director of the Center for Progressive Development in Washington, D.C. You may contact him at dlabier@CenterProgressive.org. To learn more about him click here.

 
 
 

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MSROADKILL612
am not convinced geothermal energy is above ground
12:13 AM on 10/11/2011
I had a thankfully breif exposure to the corporate world - a cadetship w/ NCR right out of uni - then 30 years working for myself - phew

employees getting paid a pittance will lie & connive way more than the owner who signs the check.

a saying of mine is "a bureaucracy of 3" - amazes me that people make their work lives miserable with their petty squabbles over nothing much more than ego.
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MSROADKILL612
am not convinced geothermal energy is above ground
11:38 PM on 10/10/2011
"relationships outside of work, the rude, hostile and arrogant behavior that the Cornell research team concluded was more "successful," doesn't do so well at home, either. It's found to unleash uncivil behavior upon family members, and contributes to domestic dysfunction."

I have long thought the same - curious isnt it? What theoretically is desireable in a mate (success) is in fact not.

I think we need two personas to be happy - one for work & one for real life. u gotta do what u gotta do at work, but dont insult your partners intelligence and trust with cute stunts at home. Was a deal breaker in my marriage.
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MSROADKILL612
am not convinced geothermal energy is above ground
07:37 AM on 10/10/2011
kudos dude - interesting point

methinks its shoddy corporate mentality - no matter the guys doing the job are miserable due to a bully, he makes the bean counters up the food chain look good - all the while HR sprout about human capital being the corps best asset
06:57 AM on 10/10/2011
I think "nice" is too broad a term to generalise. There is a great difference between being good natured and being a complete push-over, in which case you are not being very "nice" to yourself.

There are plenty of examples of nice people who disprove this research. Take Oprah Winfrey, for example, or Bill Gates and George Soros, all extremely successful people who have given millions to good causes. Their kindness has not detracted from their vision or their ability to get a job done.

Besides, what is the gurantee that those who rate themselves as "nice" really are?
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MSROADKILL612
am not convinced geothermal energy is above ground
07:43 AM on 10/10/2011
not sure what u r on about - but my exS classic line was - its not my fault u dont stick up 4 u self - where do you go from there? She has licence to hassle me to the grave?
05:35 AM on 10/10/2011
"A recent study reported that "nice guys" who are "agreeable" achieve less success in their careers than those who are more rude, dominating, aggressive, hostile and dismissive of others. But is that so?" Just look at the "popular" kids in school and many of them fit this description. Worse, it is taken as a given and is only just now being seriously addressed in schools. As long as our education system passively supports this bullying culture, it will continue to be evident in the "adult" world as well.
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Pilatunes
Best described as miscellaneous
10:14 PM on 10/09/2011
'A recent study reported that "nice guys" who are "agreeable" achieve less success in their careers than those who are more rude, dominating, aggressive, hostile and dismissive of others. But is that so?'

Yes, it IS so, and it applies to most non-career aspects of life as well. Anyone who thinks differently is dreaming.
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HUFFPOST BLOGGER
Douglas LaBier
04:06 PM on 10/11/2011
@Pilatunes - Thanks for your comments, but I think you have acquired a skewed view about this, re work and life. I hope you will re-read my piece for the evidence I cite.
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Pilatunes
Best described as miscellaneous
08:28 PM on 10/11/2011
I'll try and re-read it with a less jaundiced eye. ;)
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french queen13
my beloved is mine and I am his
08:06 PM on 10/09/2011
Even if it were true that the aggressive dipsticks were the more successful financially, I'd take the decent human being with less money over them any day. "Loser" to me has nothing to do with the amount of money one has ...
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MSROADKILL612
am not convinced geothermal energy is above ground
07:44 AM on 10/10/2011
yay
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MSROADKILL612
am not convinced geothermal energy is above ground
12:00 AM on 10/11/2011
agree of course, but sorry if i got u tagged wrong - but i seem to recall u as an aggressive feminist - if so - best to leave that baggage at the door when u get home too.
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HUFFPOST SUPER USER
David Balmer
03:11 AM on 10/09/2011
For me there is only one way to go, and that is the nice way. Funny, I am not really the highly educated guy who is trying to make it to the top, no, I am the high school graduate, who studied classical ballet and headed over to Zürich, Switzerland 22 years ago. I always had work, was never unemployed and the reason is simple. I am very friendly, social and fun to have around. I never wanted to get to the top and I still have no desire to do so. Personally though, the BIG MEN that I have come in contact with are usually following guidlines and using tools that they learned in college or in management courses etc. In my book, if you are not friendly, respectful and nice, then you are not SH.T! I have met many, wealthy businessmen over the years and after really realizing who they are and what they want, I would not hire any of them. Being highly educated, with the goal of getting to the top, mean nothing if you are not friendly and happy. I am 100% sure that my character is getting me where I am, not my education. I was put into supervisor, team leader positions during my Swissair days and I did not like it. Suddenly I was supposed to be tougher, harder, meaner, which was against my natural way, and that is wrong.
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HUFFPOST BLOGGER
Douglas LaBier
01:25 PM on 10/09/2011
Good points -- And as people move up in companies to higher levels of management and leadership, they find that their primary job, in a sense, is building effective, positive relationships with peers, direct reports and superiors. That's often hard for them, when they run into conflict that's relational, not technical or strategic.
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HUFFPOST SUPER USER
David Balmer
01:53 PM on 10/09/2011
Douglas, I see it like this, basically my view of the world. A nice looking car is useless without being taken care of. A beautiful woman or man who is not friendly and warm are not going to get my attention just based on looks. It is all wasted really. I guess that there are no, really high level people, with tons of success, whom are also loved and respected by those around them. Being nice is just not acceptable huh? Honestly, I dont know what is going on behind those closed doors, and without an education, allowing me access, I guess I never will.
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NYC80
I am an independent
08:49 PM on 10/08/2011
In today economic climate it doesn't matter which trait you possess because you will still end in the unemployment line.
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Douglas LaBier
01:27 PM on 10/09/2011
No doubt, it can be difficult maintaining hope and a positive outlook in our current conditions.
07:23 PM on 10/08/2011
Doug:

bravo! We are so weary of bromides pulled from "studies" such as this. I know way too many Borderline Persoanlity Disorder leaders who, when you first meet them, would self-report that they are agreeable. I am much more comfortable with results from an instrument like the NEO-PI that specifically measures agreeableness (as well as neuroticism, extraversion, openness to new ideas, and conscientiousness) that look at a mix of traits that let a good consultant do "live" 360s to understand how others experience this person. My consulting practice among CEOs, boards, and management teams validates your points. Those who lead human systems without humanity may win in the short-term . . . But eventually become the real human beings behind the statistic that 2 out of 5 CEOS will fail within their first 18 months.
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Douglas LaBier
01:26 PM on 10/09/2011
Hi Bob, good to hear from you! I totally agree -- well-stated!
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humanbeing-rick
Born in the USA 1947
02:36 PM on 10/08/2011
I agree that the study was too subjective, the definition of a "nice guy" can be very different to different people. Because of the "wide variation among people's self-definitions of "agreeable," "cooperative," and so forth"
I think a "nice guy" is someone with empathy and compassion for others, someone with principles.
However, this "nice guy" could be considered troublesome if his rights were offended and he stood up for those rights, as a person of principle should do.
What is lacking in the corrupted business culture of today are these same qualities. We need people of principle, empathy, and honor to lead us out of this mess.
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HUFFPOST BLOGGER
Douglas LaBier
06:13 PM on 10/08/2011
Well-stated, thanks! I think these qualities are growing and evolving among men and women in the workplace today, and are visible in shifts towards transparency, expectation of respect and opportunity for growth and learning. But it's happening over time, and especially within the younger generation.