Douglas Rushkoff is a media theorist and the author, most recently. of Program or Be Programmed: Ten Commands for a Digital Age, published independently by http://orbooks.com. He has written a dozen bestselling books on media, culture, and technology, including "Media Virus," "Coercion," and "Life Inc." He has taught at NYU, The New School, and lectured around the world. He also served as writer and correspondent for the Frontline documentaries "Merchants of Cool," "The Persuaders," and "Digital Nation."