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Dr. Cindy Haines

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Food Addiction? Beware of Advertising

Posted: 04/08/11 09:38 AM ET

"Food Addiction Works Like Drug Addiction In The Brain," proclaims a recent health headline. The crux of this study is that simply the visuals of an attractive food can trigger the same reward circuitry in the brain for a "food addict" as cocaine does for a drug addict.

Eating disorders are behavioral but also biological. It is about control as much as lack of control, with a complex mix of neurotransmitters and hormones, behavior-driving psychology, and cultural influences at play. Media exposure is also a factor to consider. We are inundated by images of male and female ideals -- usually six-packed and size zero, respectively, alongside image after image of fast and convenience foods and other unhealthier picks in unhealthy quantities.

Science has taught us that certain eating disorders are similar to other types of addictions. Psychology shows us that behaviors can be changed by refocusing thought patterns. Sociology reveals interconnections that can be helpful or harmful in our quest for health and happiness.

This new research published online in the Archives of General Psychiatry tells us that compulsive eaters demonstrate brain activity that is similar to drug and alcohol addicts, with certain triggers or "food cues" activating the brain's reward centers. Seeing a cue, say a chocolate milkshake, can send the brain into a tailspin. Ever notice how after you see a commercial for something like that while watching your evening shows, you start to need something sweet/salty/rich/etc?

Addictions can consume. What makes eating disorders arguably more difficult to manage than other addictions such as alcohol, nicotine, or other drug addiction: We can't eliminate the source of our trigger.

We must confront our addictions daily -- actually, several times a day. We simply cannot live without confronting our triggers on a regular basis; for those who have battled or are in battle with an eating disorder, you know that each meal or snack (and even the thought of each meal and snack) can send you spiraling out of control. So why make it harder than it already is? Are there things we are doing that are creating more of a challenge than necessary?

In the new study, interestingly, the actual consumption of the trigger food (say, that chocolate milkshake) was linked to less reward center activation -- presumably because the brain has become overwhelmed and has shut down these centers. This could have the added effect of causing us to eat more, like those science rats who keep pressing the lever even though nothing is coming out after the first reward, striving to get those pleasure centers activated (remember: "If a little is good, a lot should be even better," thinks the addict).

We could be getting triggered by advertising to crave a certain food, only to set ourselves up for further abuse of our own bodies.

Where's the good news? With knowledge, and with practice and cognitive conditioning, eating disorders or eating addictions can be overcome. We can work to eliminate the negative and increase the positive in our circle of influence. Turn off the television when eating and during trigger points of the day. For me, this is undoubtedly in mid-to-late afternoon and in the evenings.

A book may serve as a much healthier alternative. Better yet? A walk around the block, an active game with your children or spouse, or a mindful meditation to end the day in peaceful reflection. Be aware of what media you and your children are being exposed to; you do have control over this and you can use it to your advantage.

My dad, also a family physician, likes to say: "When you get tired of the suffering, you start to ask questions." The pain and suffering of food addiction is a heavy burden to bear. I have come to see that my path has always been one of merging of science and psychology. It is from this vantage point that I offer suggestions on how to get healthier, often with less use of the health care system, by changing what you already do (eat, for example) for the better.

 
 
 

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"Food Addiction Works Like Drug Addiction In The Brain," proclaims a recent health headline. The crux of this study is that simply the visuals of an attractive food can trigger the same reward circuit...
"Food Addiction Works Like Drug Addiction In The Brain," proclaims a recent health headline. The crux of this study is that simply the visuals of an attractive food can trigger the same reward circuit...
 
 
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HUFFPOST SUPER USER
Elvira Andretti
06:23 PM on 04/12/2011
if you can't grow any or all of your own food, at least purchase the best you can freshest, and cook.
COOK, a four letter word that means you WORK another four letter word. get the family involved, plant a pot with salad greens, do what you can but WORK and COOK so you KNOW what you are shoveling into your mouth.
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HUFFPOST COMMUNITY MODERATOR
Puffin16
82.7% of all statistics are made up on the spot
03:20 PM on 04/11/2011
I have a food addiction, but I have successfully lost a large amount of weight. The first question I had to ask myself before I started was do I really want to change my lifestyle. That answer was yes. The second question was do I really want to change my lifestyle - for the rest of my life. That answer was also yes. Only then was I able to commit to eating right, working out, and maintaining the new lifestyle. Once I committed to it, ads for pizza, chips, ice cream, etc. had no effect on me anymore.
06:33 PM on 04/09/2011
The American Society of Addiction Medicine has this definition for Addiction:
Addiction is a primary, chronic disease of brain reward, motivation, memory and related circuitry. Dysfunction in these circuits leads to characteristic biological, psychological, social and spiritual manifestations. This is reflected in the individual pursuing reward and/or relief by substance use and other behaviors. The addiction is characterized by impairment in behavioral control, craving, inability to consistently abstain, and diminished recognition of significant problems with one’s behaviors and interpersonal relationships. Like other chronic diseases, addiction can involve cycles of relapse and remission.
The fact is that food affects the same neurological reward system in the brain that cocaine or other drugs and sex do.It is time that food addiction be treated as the addiction that it is. Unfortunately the food industry which markets hyperpalatable foods has a powerful lobby in Washington and the public health suffers..........
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HUFFPOST SUPER USER
babybelle
EARTH without art is just EH
12:58 PM on 04/09/2011
Intermittent fasting is the key to curing food addiction.

http://www.eatstopeat.com/lose-weight-fb.html
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HUFFPOST SUPER USER
frank day
Obama cares about all of U.S.
10:08 AM on 04/09/2011
words have specific meanings
addiction has a specific meaning
food is not an addiction
no more than water or air are
obesity is a complex issue
this trivializes it
05:14 AM on 04/09/2011
As a personal trainer with over 25 years on the front lines of this, I can tell you that it comes down to one thing: DISCIPLINE. There are outside influences in everything we do. The strong willed can properly process and the weak willed are overcome. I realize that articles like this need to be written, but they only give the weak one more crutch to stand on.

Eat Less, Exercise More. Blunt Force Advice on Diet and Exercise at:
www.RedZoneWarriors.blog.com

Ray Salomone Personal Trainer to The Masters of The Universe
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William Anderson LMHC
Licensed Psychotherapist, Weight Control Expert
08:23 AM on 04/09/2011
In order to solve a problem, you need to first identify what it is, such as addiction, and then effective solutions can be found. If you fail to recognize what the problem is, you can't solve the problem. Articles explaining that addictions exist do not give people reasons to stay addicted; they can lead them to ways to solve the problem. It would be better if you start with the assumption that there might be something to this idea of addiction that you don't understand. People who have told addicts that they were just weak willed and needed to be disciplined never helped them. Many former addicts are wonderful successes, having gone to people who knew how to help. If you keep communicating the way you are you will hurt many people who will simply turn away from you when you could have been a help. Read "The Anderson Method" to learn more about overeating as food addiction and how to overcome it. I am the psychother­apist and addictiono­logist who lost 140 lbs. 25 years ago when I discovered Therapeuti­c Psychogeni­cs, and I have been at my ideal weight ever since. Now I help others with the problem and train other therapists in my methods. Go to my website for informatio­n about my work: www.TheAndersonMethod.com
HUFFPOST SUPER USER
realitytrumpsbull
Two 'alves of coconut!
01:37 AM on 04/09/2011
I think part of 'food addiction' is susceptibility to the influences of advertising. Madison Avenue makes a lot of money off the act of selling you another Twinkie.
12:35 AM on 04/09/2011
More like a Compulsion.
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HUFFPOST SUPER USER
William Anderson LMHC
Licensed Psychotherapist, Weight Control Expert
11:54 PM on 04/08/2011
Read "The Anderson Method" to learn more about overeating as food addiction and how to overcome it. I am the psychotherapist and addictionologist who lost 140 lbs. 25 years ago when I discovered Therapeutic Psychogenics, and I have been at my ideal weight ever since. Now I help others with the problem and train other therapists in my methods. Go to my website for information about my work: www.TheAndersonMethod.com
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HUFFPOST SUPER USER
dahpunkster
author, cartoonist people watcher
10:56 PM on 04/08/2011
i never realized how bad they pushed junk food on tv until I was really sick a couple of years ago.
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YouTubeJEFF9K
Big on the Big Picture.
10:47 PM on 04/08/2011
Why blame just advertising? How about cooking shows, food segments on talk shows, recipes and articles in magazines, and the valuation of women based on their ability to prepare delicious meals? The recent development of celebrity chefs doesn't help either. Delicious food encourages overeating. There are plenty of healthy foods that taste pretty good. An example is plain popcorn microwaved in a bag, with nothing added. Not delicious, but very good.
09:26 PM on 05/27/2011
^agreed. I'm sure you could find plenty of over weight people watching food shows right now.
02:30 PM on 04/08/2011
We gave up TV when it went digital. Never had cable and didn't watch much anyway but we really needed a new TV and there were no programs to responsibly get rid of our old one. Recently while visiting family we were watching TV with them. The amount of time spent on commercials is annoying and I was very surprised at all the advertisements at this particular time slot for food that would promote obesity and poor health. No wonder we have a problem in this country and probably spreading. I don't miss TV, especially at election time. While there are other sources of food advertising the TV is the most pervasive. Unfortunately too many people have TV addictions. Turn it off!
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texlib2112
Arsenal - Gooners Forever
02:28 PM on 04/08/2011
I really believe this and that is there is no reason why anyone should be overweight at all. No matter if you have a gym membership or not there are plenty of places people can exercise at parks and tracks.

As for eating it is very simple stop eating out period. When you buy a sandwich for example at Subway, don't put mayonnaise on the on your sub. Also, eat a lot of vegetables, cut soda water, drink a lot of water, and read labels.

One other thing if that does not work then go rent or buy, "Super Size Me. the movie by Morgan Spurlock.

One other thing when you eat that fried food, hamburger, or other unhealthy foods just imagine what is going on inside your body and blood arteries around the heart.
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HUFFPOST SUPER USER
freddypudwacker
It's all psychological.
02:28 PM on 04/08/2011
I thought I was hopeless but lost about half my body weight. It will always be a struggle, with occasional setbacks, but I will never give up on myself again. Every time I go out, I see morbidly obese people, and without them realizing it, they reinforce my determination.
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12:00 PM on 04/08/2011
4/8/11
noon
Pentagon City Mall--food court

Well, I think you're right. I refuse even to try foods that look tempting but are not healthy. Why even get started with a food that you should not be eating?
For instance--when I was in Vermont I was constantly urged to "try" various Ben & Jerry's ice cream flavors. Now why would I do that when I am already fat? I didn't "try" any of it.