Leslie leads Weber Shandwick’s global reputation consulting services and thought leadership development. She is the architect of groundbreaking, award-winning research into CEO and corporate reputation, leadership transitions, corporate rankings, online reputation, and reputation sustainability and recovery. Leslie is a member of the firm’s global senior management team.

Leslie is one of the world’s most widely recognized experts on reputation--how reputations are built, enhanced and protected. She spearheaded the first comprehensive research on CEO reputation and its impact on company reputation and business performance. She developed Weber Shandwick’s global corporate reputation studies--Safeguarding Reputation™ and Risky Business: Reputations Online™. Leslie is the author of two books, CEO Capital: A Guide to Building CEO Reputation and Company Success (2003, Wiley) and Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation (2008, www.corporatereputation12steps.com, Wiley). Her newest book was chosen as one of the 30 Best Business Books of 2008 by Soundview Executive Book Summaries.

Before joining Weber Shandwick, Leslie was Chief Knowledge & Research Officer Worldwide at Burson-Marsteller and Marketing & Communications Director at Fortune. Leslie’s work has been featured in the Financial Times, The Times (London), The Wall Street Journal, The New York Times, The Economist, Fortune, BusinessWeek, Wired, Advertising Age, PRWeek, Forbes, The Christian Science Monitor, USA Today, Chief Executive, Business 2.0, Across the Board and in many other global publications. She has also appeared on Bloomberg, CNN, BBC, Good Morning America, CNBC and NPR.

Leslie is a frequent public speaker on CEO and corporate reputation management. She ranks as one of IABC’s “all-star speakers” and lectures at major business schools. Leslie has also spoken at the World Economic Forum Governor's Meeting. She is a member of Ethical Corporation's Advisory Board, serves on the Executive Advisory Panel of Corporate Reputation Review and was inducted into New York City’s YWCA Academy of Women Achievers. Leslie has also been named one of the “100 Most Influential People in Business Ethics” in 2007 and 2008 by Ethisphere Magazine.

Leslie’s blog can be found at www.reputationXchange.com and her Twitter account is @reputationRx.com

Blog Entries by Dr. Leslie Gaines-Ross

Do Companies Care About Ordinary People?

1 Comments | Posted January 6, 2010 | 02:11 PM (EST)


During a recent web chat, a journalist asked a Fortune 500 CEO whether the company cared about public sentiment. I was startled. How could there be any doubt that the CEO's company, or any responsible company for that matter, cares deeply about public sentiment and what is now commonly referred...

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Resetting CEO Reputation

8 Comments | Posted November 11, 2009 | 03:07 PM (EST)


Since everyone -- President Obama, Hillary Clinton, Kurt Anderson and Jeff Immelt, among others -- is using the word "reset," I thought I would join the club by declaring that it is high time to begin resetting CEO reputations. If you did not know already, reset is the next fashionable...

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