The new year presents many challenges and opportunities for reputation-observers. If a fortune cookie that could actually tell the future were handed to me this coming New Year's Eve, I'd expect it to reveal the following:

1. Reputation's inflection point is here. Reputation will always continue to matter but...

As Weber Shandwick's chief reputation strategist, I have decided to join the ranks of the end of the year palm readers and offer my predictions for the next year. Time and time again during the past twelve months, I have been asked to hold my finger up in the air...

Defending a company's reputation has just gotten harder -- a lot harder. A new and highly controversial social media site, getunvarnished.com, just arrived. On this site, anyone can anonymously post reviews of anyone else with no accountability and no restraints. People can now review and rate their bosses,...

During a recent web chat, a journalist asked a Fortune 500 CEO whether the company cared about public sentiment. I was startled. How could there be any doubt that the CEO's company, or any responsible company for that matter, cares deeply about public sentiment and what is now commonly referred...

Since everyone -- President Obama, Hillary Clinton, Kurt Anderson and Jeff Immelt, among others -- is using the word "reset," I thought I would join the club by declaring that it is high time to begin resetting CEO reputations. If you did not know already, reset is the next fashionable...