Big Pharma Uses Hunky Males Too

I have a reader who's pen name is Suzanne. She really dislikes my blog, but she can't stop reading it. Most recently, she was upset about my two blogs about cheerleader drug reps, here and here.

She wrote, "more pics of sexy women and writing about sex disguised as talking about the pharmacutical world."

So she feels that my criticism of Big Pharma for using pretty girls to sell your next drug is really just an excuse to display such sexy girls in this blog. Jamie Reidy in his book "Hard Sell" describes his life as a drug rep and concludes that female reps always have an advantage, since "regardless how behind schedule or how crazy the day, a male doctor would snap to attention at a mere whiff of perfume or a glance at a pretty girl, his instinctive desire to reproduce having kicked into gear." But Suzanne may have a point. This situation doesn't just apply to male doctors. Hunky macho sales reps apparently have the same impact on female office staff, according to Jamie Reidy.

Half the pharmaceutical sales force consists of alpha males, and I have been remiss in not displaying them in this blog. They are clearly very effective, since many doctors are women, and almost all the front office personnel who are supposed to keep drug reps at bay are females.

The three I have used here come courtesy of PharmaGossip.

And I do implore you, If you want a good laugh and to read how women in healthcare react to the hunky male drug reps, get Jamie Reidy's book "Hard Sell" asap.

But if you, like Suzanne, only lust to watch the good looking male drug reps, I hope today's blog satisfies your cravings.

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