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Dr. Serena Reep

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Meaning of Work: What For-Profit Corporations Can Learn From Non-Profits

Posted: 03/28/2012 3:08 pm

According to PricewaterhouseCoopers' 2010 data, 33 percent of the U.S. workforce is highly disengaged from the work they do as compared to 20 percent in 2008 and 10 percent pre-2008. Gallup 2010 also reports that 33 percent of employees in world-class organizations are either not engaged or actively disengaged and 67 percent of employees in average organizations are either not engaged or actively disengaged. What is the cost of this disengagement to the U.S. corporations, you ask? About $292-$355 billion annually, according to Gallup. What gives? Why is there such disconnect and dissatisfaction with the work we do? We spend the largest portion of our wakeful moments at work; if these precious moments are spent in emotional detachment, it speaks volumes about our quality of life.

The way the corporations "run" their business with the "profit first" philosophy ignores the fundamentals of human nature. When people have the opportunity to develop trusting, caring and mutually supportive relationships and form a sense of community with the people they work with, they have a stake in the outcome of the individual and team performance. When this is lacking, however, it becomes "just a job that pays the bills." They will trade their bodies and time for the paycheck but not their hearts and souls.

Contrast this with Martha's story -- a clear example of what "employee engagement" looks like in everyday life.

I've been honored to work for a short time with breast cancer awareness charities. I can't get one particular lady, Martha, out of my mind. She was the most pleasant, vibrant, and positive woman that I've ever met. She was a volunteer; she didn't make a dime from her work but somehow you knew her sentiment was worth more than a paycheck. She helped, she advised, she rolled up her sleeves, she marched, raised money and answered the phones when needed. Martha was the perfect employee who wasn't hired. I couldn't help but think about why more people like Martha weren't actually working at a for-profit company. How can we bottle her incredible attitude and infectious optimism? Why is the nine-to-five worker largely unhappy and disengaged from work while this unpaid woman is eager to get to work every morning? Why?

There is clearly a lack of meaning and passion, lack of relevance, in their jobs, compared to Martha's. Everything Martha did as a volunteer had meaning and was fueled by inspiration. She had beaten the breast cancer that took her mother. Her motivation was not only personal but positively vengeful. After seven years of intense chemo, losing all her hair, her confidence and her marriage, she had one chance left. The chance came in the form of a little known alternative cancer treatment used widely in Asia. She traveled there as a last resort, and this became her saving grace. Now back in the U.S., Martha had made it an obsession to have alternative remedies approved by the FDA, so other woman can have access to treatment options. She is passionate and unrelenting. She squeezes more productivity out of one day than most people do in a month, because she found meaning for her remaining days here on earth.

When your work makes a difference in the world, you will never fully grasp its true influence. The magic of passion is that it lights the passions of others in areas outside of your purpose. When was the last time you saw someone doing something with such passion and intensity that you could only think about what lies dormant in your own life? Martha not only affected those passionate about research and development of cancer treatments but also lit the fires of anyone whose dreams were covered by hesitation and disbelief. The point is this -- when you find meaning in your life's work and lean into it with all that you have, others cannot help but be inspired and lean into their own dreams.

When corporations can replace process with passion, and re-engineer the workplace to sustain a culture of caring and trust, there is much better likelihood that employee engagement statistics will improve and so will their bottom-line.

 
According to PricewaterhouseCoopers' 2010 data, 33 percent of the U.S. workforce is highly disengaged from the work they do as compared to 20 percent in 2008 and 10 percent pre-2008. Gallup 2010 also ...
According to PricewaterhouseCoopers' 2010 data, 33 percent of the U.S. workforce is highly disengaged from the work they do as compared to 20 percent in 2008 and 10 percent pre-2008. Gallup 2010 also ...
 
 
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10:32 PM on 03/31/2012
I completed agree with @workengagement! I just wish that more companies would MEASURE engagement more appropriately! There are way too many ad-hoc self-report scales
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Agathon
Wherever you go, there you are.
07:50 AM on 03/29/2012
This article just brushes the surface of an important topic. Purpose and meaning in life are being relegated to a secondary consideration. The dollar has become our master. Everything, including your waking hours, have been commodified and are up for sale. Simply put, money buys comfort, or at least distance from physical discomfort, and it is the acquisition of money that has become life's hollow purpose.

Max Weber wrote a book in early 1900's called The Protestant Ethic and The Spirit of Capitalism that describes the dominating force that capitalism represents. Capital becomes its own pursuit, as unfulfilling as that may be. Another interesting note from the book is the definition of the word "vocation", which qualitatively changes one's relation to labor. In Latin, as I understand it, the word vocation means "calling", which can be understood as purpose; there was some intrinsic value to the work one did. This is rare nowadays.

I will run out of space here soon, but I think people should consider this article and follow it deeper. Ask questions of yourself, such as, why a 40 hour work week? How arbitrary is that? What is the purpose of your existence, and does your labor support that purpose? Are you happy on your way to, or during, your labor? Does your labor benefit society, or is it merely a money making endeavor? Do you feel the hours of your life are worth more than you're selling them for?

In pursuit of money
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beerbagger
12-pack of genius
05:18 AM on 03/29/2012
Demands of perfection, mundane, subjugation, lack of equanimity, lack of advancement, lack of ethics all detach people from their meaning of work or career. People feel detached because the had a fantasy about their career or job. Only to get there and see the many structural short comings of organizations played out. So either detach like cubicle lifers or move on. Life's way to short not to act.
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laymancanuck
IGNORANCE has used up its quota of TOLERANCE
12:47 AM on 03/29/2012
There is an expectation that employees are loyal to employers. Employers have a 'you are lucky to have a job' attitude and we are 'doing you a favour' as the work load increases and rewards diminish. Corporations play the insecurity card to increase productivity. How can workers be happy in such an exploitative atmosphere?
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Craig2
Living in the great State of Jefferson
10:48 PM on 03/28/2012
Good evening, What an interesting and exciting concept. Adam Smith refered to "The Commons" and argued long and hard against Endmond Burke's property rights ideology. Adam also argued against powerful corporations, a discussion contemporary to today.
Zip Zinzel
If a Nation expects to be both Ignorant & Free . .
09:30 PM on 03/28/2012
What For-Profit Corporations Can Learn From Non-Profits
================

THE OVERWHELMING MAJORITY OF NON-PROFITS
. . are really just Tax-Avoidance SCAMS

The insiders at the top of most so-called NON-PROFITS, "profit" enormously from their organization's operations; as well as the friends and USUALLY Family-Members
The only thing that they really put any effort into, is making sure that the organization never "BOOKS" a financial profit.
06:35 PM on 03/28/2012
A vital part of meaningful work is sharing values with colleagues. It's more rewarding to be part of a team than the lone champion. Building team spirit is a great investment.
www.workengagement.com/crew
06:16 PM on 03/28/2012
The "passion" the author describes can be found regularly at many start-up companies. It also frequently is found at larger companies in places like Silicon Valley where the employees believe that the work they are doing is, in some way, helping to change the world. However, in most companies that are involved in mature industries, it is difficult to engender a similar passion because what the company itself does is so mundane.
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regulargal
Protect children, not guns.
12:59 AM on 03/29/2012
Bingo.
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Snake1994
Snakebite!
05:11 PM on 03/28/2012
When people are rewarded and compensated for their work there isn't much they won't do for you. Those days are gone! Today companies have cut everyone to the bone so they can make more money for themselves. That's why more and more people are becoming disengaged, and I don't blame them.
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beerbagger
12-pack of genius
05:24 AM on 03/29/2012
Exactly!!! Plus there was time when people were expected to learn and get seasoned as they work with someone who had experience. Now it's mostly people hiding out isolated and pretending to be super important... or looking super busy.
04:53 PM on 03/28/2012
I worked for an NGO that did meaningful work - but that did not translate into a good place to work. There was bullying, exploitation of interns, unreasonable expectations, a hierarchy where only the top layer had good salaries, firing of good people because they weren't friends with top people, promotions based on friendship rather than merit, lack of feedback, etc.

There is not necessarily a connection between meaningful work and a great place to work.
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dirtydog1776
rub my soft, furry, objectivist tummy
04:09 PM on 03/28/2012
For profit corporations and individuals who pay taxes make it possible for not for profit organizations and charities to exist and do their good work.

Corporations can and should change to help engage workers for a more satisfactory "bottom line," but please don't bit the hand that feeds you.