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Droga5 is an advertising agency devoted to brands that will shape the 21st century. A creative and strategic collective with diverse backgrounds, Droga5 specializes in creating movements that people want to join and that transform the fortunes of businesses. Droga5 has worked closely with PopTech as a branding consultant and advisor. Droga5’s other partners include PUMA, Activision, Method, Bing, Vestas, Prudential, UNICEF, Coca-Cola and Unilever, amongst others who share ambitious mandates and a desire to make a positive, transformative contribution.

Blog Entries by Droga5

PopTech 2010: We're Not In Maine Anymore...

Posted October 24, 2010 | 09:24:05 (EST)

Like the great Buckminster Fuller quote ''you only know what it is when you know what it isn't"--you only truly appreciate the ramifications of a unique event like PopTech once it's over. For me it's about the combinatorial effect: all those radiant brains and remarkable people gathered together, knee to...

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POPTECH 2010: How Not To Save The World

Posted October 22, 2010 | 11:09:05 (EST)

By Harry Roman, Strategist at Droga5

PopTech kicked off Thursday with a recount of the disastrous campaign in the 1970s to bring clean water to Bangladesh. It's an ominous story about how millions of tube wells were dug into shallow layers of ground that had naturally occurring arsenic, which contaminated...

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PopTech 2010: Seductive Ideas That Work

Posted October 21, 2010 | 21:48:53 (EST)

By Chet Gulland Strategy Director

A gathering like PopTech is a marathon of seductive ideas. The optimistic nature of the event promotes a spirit that through technology there is no limit to the problems we can solve, and the number of ideas we can collectively put into action -- often...

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PopTech Gathers in Camden to Put Ideas Into Action

Posted October 21, 2010 | 14:18:30 (EST)

By Hashem Bajwa
Director of Digital Strategy

Today is the start of PopTech in Camden, Maine. A unique four-day gathering of over 600 remarkable people from around the world who are united by a genuine desire to change society for the better through concrete actions.

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