from WSJ.com
Wow! Katie Couric is going to anchor the CBS Evening News! In a dark suit! And PEARLS! Awesome!
Sigh. The WSJ has snuck a peek at the new CBS promo for the news and thinks it's really, like, groundbreaking that KatieCouric has opted for a simple dark suit and pearls for her signature newscast look, as opposed to the more colorful togs she sported on the set of her MORNING SHOW that was often FILMED OUTDOORS IN THE SUNSHINE. I mean, what is shocking about this? Stop the presses, today Katie's wearing gravitas-inspiring gray! Wow, did you hear what she just said about the Middle East? She's wearing navy!
Well, to the WSJ, at least, it's news. According to "Anna Wildermuth, a Chicago image consultant" Katie's look sends the message of "elegance, authority, seriousness," but God forbid not too fobidding to want to go and have a coffee with like that snooty Elizabeth Vargas. I'm not making this up; according to retired ABC News reporter Judy Muller Vargas "came off icy and not like somebody we would want to go next door and have coffee with." Well, ladies, that's the price of gravitas.
Sure, fine, Katie Couric is news and everything from the new CBS set to their fun new jingle is worthy of note. A slight image recalibration is obviously worthy of note, too. But this article is reeeaaally reaching, and breaking female anchors down to their clothes amidst the endless push-me-pull-you of gravitas and approachability is getting really, really old.
