from FishbowlNY.com
After a 48-year history and a year-and-a-half long hiatus, Cracked Magazine is back, rejigged, restaffed and reimagined as a serious humor magazine, prepared by people who would know. Led by comedian/actor/now-editor Michael Ian Black, whose credits include The State On MTV, Stella (hence weak pun in title), Wet Hot American Summer and VH1 "I Can Dryly Comment On The Events Of The '70s, '80s and '90s," the magazine has tapped into the comedy community hard, featuring writers from The Daily Show, Saturday Night Live & Chappelle's Show (this cover alone namechecks Rob Corddry, Ed Helms, South Park's loveable Libertarians Trey Parker and Matt Stone, Bill Murray, Carlos "Mind Of" Mencia, and editor Black). Greatest Living Writer Ever and super-hip dad Neal Pollack
Cracked was acquired in 2005 by entrepreneur Monty Sarhan, underwent a major website overhaul and print redesign, and looks to have re-emerged as a serious comedy juggernaut, or at least be able to mobilize some serious talent. It's a good time to be funny: Comedy sites are attracting some correspondingly serious dough, with College Humor officially selling a majority stake to Barry Diller's IAC Corp. for over $20 million and Viacom rumored recently to be sniffing around The Onion, and the success of "The Daily Show" and "The Colbert Report" meant it was only a matter of time before others tried to get in on the action. Add that to the rapid rise of available online platforms (YouTube etc.) and you've got a lot of opportunity for people who can bring the funny.
