Interesting item on Smith Magazine's blog: Apparently new Rolling Stone intern and, somewhat coincidentally, Jann Wenner offspring has founded a social networking site called Self Portrait (no hyphen) which features a ranking hook: the top profiles in the network are ordered, socialite-style, in accordance with a scale I can't quite make out because Theo is currently #2 with 5523 hits while the Shamu of the bunch, Krystal Jagger ("by the way — no relation to Mick"), has only 655. However it works, it has a key ranking factor for the hipster set: MUSIC. Each profile has a graph that displays exactly how the member stacks up, packing a visual punch just as striking as wearing a very very short dress. We at ETP are big fans of the graphical representation of data, obviously, and in this context can definitely see how it could be addictive and mesmerizing (when it comes to duelling iTunes playlists, our competitive fires get stoked with the best of 'em!)
At this point we don't have much to offer in the way of solid info (sorry) and can't quite divine how Theo & Co. plan to monetize it (the "Advertising" page reads simply "this is the advertising page"), but I can say this: I remember when MySpace seemed like a superfluous pain in the butt, especially when Friendster was so damn cool (Hey! Someone sent me a rose!). Social networking is clearly a gold mine as a concept, but as we have seen it doesn't take much to swing consumers with an upgraded model with improved execution (cough Napster cough).
Update: We don't watch TV, you inform: apparently young Krystal is one of the RS interns from the MTV show. Gosh, do we ever feel square.
Update #2: This just in from younger, hipper, and far more attractive than Friday's picture conveys ETP Intern Danny: Turns out Self Portrait's ranking system is "based on daily volume of profile hits, art hits, and art sales," so perhaps the young Jagger's art is rated much more highly than the young Wenner's? Also, I do watch TV, and the MTV/RS project hasn't debuted yet, so maybe we're not that square after all (or, since you didn't know that, maybe not)?