Eat The Press

janevirgin-web.jpg

from janemag.com

It's true: Jane Magazine is running a full-on multi-media campaign to help their newest editorial flower, the above-mentioned 29-year old Sarah, lose her virginity by her 30th birthday. Sarah, a comedienne living in New York City, can't seem to find a guy with the right kind of funnybone, if you know what we mean. (Sorry, but there is no way we will get through this item without puns.) According to legend and her brand-new blog, Sarah approached her "all-time favorite magazine" to see if they could help her find Mr. Right, or at least Mr. Not Some Horny Drunk Jackass Left Over When The Bar Closes. Sarah is cute, smart, funny — you'd think it wouldn't be so hard (see, we told you there'd be puns. Lie back and enjoy them.) And yet, it was, so she and Jane hatched a plan to correct the problem (best-laid plans, indeed!). Per Sarah:

Here's the deal: JANE's readers are going to set me up with lots of guys. I'll go on a couple of dates a week with the hopes of finding a special someone. And I'm not the only one doing the choosing because JANE's also hooking up a vote tool so readers can decide who's next for me.

If it sounds familiar it's because it is: Last week, Glamour debuted "See Alyssa Date" which invites readers to vote on how blogger/dater Alyssa Shelafsky should conduct her love life. But despite the fact that Glamour and Jane are both happy members of the Conde Nast family, this was a total coincidence. "We had no idea about the Glamour blog," says Jane editor-in-chief Brandon Holley, who said that Sarah had contacted Jane senior writer/editor Katy McColl about six weeks ago to float the idea. Holley thinks the coincidence is indicative of the Zeitgeist: "I think it's significant that Glamour and Jane are both launching these — there's frustration out there," said Holley, who noted that going online via traditional online dating and beyond meant women could take that frustration and do something about it. Though, of course, says Holley, Sarah is a rather "extreme version."

ETP is a stickler for transparency in journalism, so we delicately inquired about how Jane could be, well, sure. Said Holley: "I've learned that there's no way to physically tell after a certain age," hastening to add that "we never got that far." (They did, however, get as far as writing it into her contract.)

So far the Jane crew has been true to their word, rounding up a passel of thoroughly-vetted gentlemen who are available to relieve Sarah of her womanly burden (Holley is quick to point out that it's Sarah's choice; that being said, I'm totally voting for Dustin). Jane will be flying Sarah around the country for the dates of her choice (though if she wants a long-distance second date that's "up to her").

Does Holley have any qualms about essentially running a service for being serviced? "No, I don't," she says firmly. "We're not asking her to lose her virginity — she came to us asking to about how to meet more men. What happens next is up to her."

Holley couldn't divulge details of (what we consider) the inevitable Today/GMA/Oprah tour, but did mention that Sarah would be on "The Insider" this evening. If you can't find the pun in that, we're so not going to tell you. Meddle in Sarah's quest for true love — or at least a truly lovely experience — here. You won't be alone: both Sarah's BOSS and DAD are weighing in. The Internet reveals all — especially when you do.

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