What do you get when you send esteemed and erudite New Yorker editor David Remnick around the world with the wildly popular former president of the United States, Bill Clinton, to talk about his life, work, legacy, and not-at-all-controversial-or-in-the-news-lately wife Hillary ? Quite a lot, actually: A massive 23-page story (with photos, poems and cartoons, but still) with anecdotes, frank exchanges, keen insights and some really, really good soundbytes. What you don't get is a link: The piece is not available online. Which means that what you also don't get is any online presence. At all.
Which for a piece like this is saying something. Before I list a few of the gems you'll find if you, too, invest the thirteen hours needed to read it all, I will note one quote from Clinton: "I am sick of Karl Rove's bullshit." Incredibly, one week after publication, a search for "I am sick of Karl Rove's bullshit" on Google will yield one hit: A link to ABC's "The Note" that actually takes you to the wrong link and requires a search through the archives and then moving forward a few pages before a measly excerpt may be had. What does this tell us? It tells us that the New Yorker PR department needs to send their press releases out more widely online (and make it available the next week somewhere other than Google cache), and that the New Yorker can't rely on Remnick's cachet, Clinton's galvanizing popularity and the tantalizing possibility of Republican trashtalk to bring a 23-page article to life in the blogosphere without a little help.
Here is a non-exhaustive list of nuggets from the piece; those looking for a precis can find one of sorts in the New Yorker PR dept's aforementioned 1,066-word account, as well as a New Yorker Q&A with Remnick here.