Cookie magazine unveils its website sometime today, which means parents are now just a mouseclick away from getting their precious offspring that effortlessly chunky playground hair ("For best results, have him rub no more than a quarter-size dollop of gel between the palms of his hands and apply to damp hair from roots to ends") and a Mommy-matching Marc Jacobs ensemble (Marc Jacobs - for kids! Find it here). It's also naturally got a blog — "Daysitter" — which so far proves notable for an actual story of a kid who jumped on his bed so hard he bounced out the window (the kid was miraculously fine; the blogger thoughfully provides a link to "Window Safety Tips" just in case, though). The blog looks like it will have newsy and spicy tidbits for moms (like highlighting new book "Mommy Has A Tattoo"; less interesting to non-moms is the written-from-the-point-of-view-of-an-infant "Baby's First Blog," wherein Baby Sophie shares her "thoughts" and her mommy renders them faithfully in blog form (NB: The entries from yesterday's beta dry run seem to be gone, with just one entry, so maybe they'll cut the baby gobbledygook down. Though "blog" sounds like a fun word to say with a tot. Blogblogblogblogblogblogblogblogblog!).
Though ETP can't opine on the relative usefulness of stroller comparisons or, thank God, baby announcements, it does seem to be a clean, attractive, newsy site with a broad range of information and lots of real-time content updates — essential for surviving in the online space. The site is the latest in the new Conde Nast launches like Jane, Glamour , Domino and Self and is the 'baby' of Cookie web editor Peter Feld, who often hits the town with effortlessly tousled hair just like the kid on the right.
Next-Day Update: More on Cookie's website and the Conde Nast web phenomenon in this week's NY Observer.
