from nymag.com
So says the Publisher's Information Bureau, which ranks New York 5th among all U.S. magazine in terms of the numbers of ad pages sold (3,200.75), a feat made all the more impressive amid an overall industry-wide decline. Rounding out the top of the charts are Forbes (3,359.36), In Style (3,486.60), People (3,741.18) and the New York Times Magazine (3,964.60) (astute readers will note that the NYT Mag template hasn't deviated much from when current New York editor Adam Moss was editor-in-chief). New York's numbers are also notable for their upward trajectory, with a strong 5.2% gain in ad page placements over 2005 painting a brighter future for New York than In Style (losing 0.5%), People (losing 2.9%) and Forbes (with a modest 0.9% gain). Today's WWD reports that People publisher Paul Caine thinks the magazines aren't necessarily comprable, particularly the New York Times Magazine, which is sold as part of the Sunday paper (and is also technically "magazines" owing to spinoff launches Play and The Key, plus advertising-driven T: Style mag, which most recently included a multi-page spread on how to pick expensive diamonds. All of this helps explain the ad revenue hike of 14.3%).
In any case, the only thing that matters at the end of the day is money. There, too, New York's the numbers impress, with New York making out with $195,570,277 in ad 
revenue, 11.1% more than 2005. (Again, a comparison: The New Yorker made $204 million, but that reflected a 5.2% drop; meanwhile, newsweekly Newsweek had a 2.2% gain with $483 million, That's right: $195.5 million. How much of that revenue gets chewed up by paper presses and delivery trucks is, of course, another question (never mind those pesky, expensive writers!). Also not considered here are the numbers for online advertising; New York, like many mags, offers magazine content online plus additional features like the Daily Intelligencer, foodie blog Grub Street, NY event calender the Agenda and the do-it-yourself Approval Matrix. Note also that advertisers must like it, because ad revenue jumped 11.1% while ad pages jumped 5.2% — which means that prices have gone up, and advertisers are still happy to keep buyin'.
Some other notes: Us Weekly's ad revenues jumped 37% from just a 7.1% hike in ad pages (which must make for a happy Jann Wenner); Paul Caine, you can't call that one "apples and oranges." (Star, meanwhile, upped their ad costs too, with a 20.% hike in revenue to a 4.6% hike in 
pages. In the Men's mag category, the triumverate of so-monikered mags (Men's Health, Men's Journal, Men's Fitness) saw some realignment: Both Men's Fitness and Men's Journal saw page and revenue gains (3.1/18.7% and 5.4/16% respectively) while Men's Health dropped 5.9% in ads and 0.1% in ad revenue (ad hikes blunted losses for mags across the board: See Vanity Fair, Fast Company, Jane).Still, perspective: Men's Health still whomps the other two in raw numbers, with $149 mil in revenue leaving MJ and MF in the dust ($89 and 52.6 mil respectively). Meanwhile, MH big bro Best Life won huge with a 121% ad rev jump and 64% jump in pages. Esquire, GQ and Details, too, all saw ad rev bumps (10.2, 15.4 and 13.5% respectively). Other big winners: The Week, The Vogues (Vogue and Teen Vogue, though Men's Vogue wasn't listed); Wired (29% ad rev hike); Domino (152% ad rev jump on 100% up in pages), as compared to Elle Decor, which saw a 3.8% drop in pages and a small rate-hike revenue save of +0.8%, and House & Garden, which was up 15.3% in pages and 21.7% in revenue. Also, Time's gains were bigger than Newsweek's (+4.7% rev/0.8% pages to 2.2/0.1%).
The numbers in all their glory are available to be exhaustively crunched here; we're exhausted, so if you want more, go do it yourself (Self - 14.6% rev, 4.2% pages).
