Ed Berliner
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Ed Berliner has been at the center of broadcast media for the last 25 years. A 2-time Emmy Award winner, 4-time Emmy nominee, 6-time Telly Award winner, Berliner’s career has focused on the creation of new media, media marketing, sponsor relations, brand identity, programming & production, and bringing journalism to new standards. He is currently Managing Partner for Entourage Media LLC (http://themultimediamasters.com). North America's leading corporate content provider.

Blog Entries by Ed Berliner

Winning the Super Bowl Does Not Define Greatness

Posted February 3, 2011 | 10:35:23 (EST)

Dan Marino is not one of the greatest NFL quarterbacks of all-time.

Neither is Fran Tarkenton.

Jim Kelly certainly falls short.

Don't even think of uttering the name of Dan Fouts.

Warren Moon? You can't be serious.

Jim Krieg is just another obscure player whose name is barely...

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2011 NFL Season Assured Thanks to Greedy, Borish Players

Posted February 1, 2011 | 14:45:50 (EST)

Mark this down. Indelible ink. Non-soluble paint. In stone.

Owners in the National Football League have won their battle with the players over a new contract. Before the first real shot has been fired, this game is over.

There will be an NFL season in 2011. You, the fans, will...

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Jay Cutler Brings Out a Yellow Streak in Fellow Players

Posted January 27, 2011 | 20:24:48 (EST)

The former football players who question the heart and commitment of Jay Cutler come off to some as little more than media hacks seeking to say something outrageous and suit their own ego.

The Chicago Bears fans who burn Cutler jerseys and scream that he's a quitter are venting over...

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The NFL & NFLPA -- Playing the Fans Like Suckers

Posted January 21, 2011 | 18:09:44 (EST)

The NFL is about to embark on what may be an historic playoff weekend.

The NY Jets are one step away from their first Super Bowl since Joe Namath was wandering the streets of Fort Lauderdale and making "Bachelors III" the most famous nightclub in America. They...

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Lebron James Decision: Worship, wealth, and whores.

Posted July 9, 2010 | 17:19:15 (EST)

On the day before all life in the sports universe as we know it stopped and lined up for their ticket to "Lebron Land", I read and listened to comments from writers, fans, those who couldn't care less, and those who considered the revelation about what was on Lindsay Lohan's...

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Potholes and the Daytona 500: NASCAR Did Exactly the Right Thing.

Posted February 15, 2010 | 16:43:20 (EST)

The Daytona 500 was not an embarrassment.

Yet if one were to read various accounts and comments from a relatively tiny group of fans and media pundits, many of whom wouldn't know a restrictor plate from a brake rotor, you would think the earth is about to swallow the Daytona...

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Everything I need to know about life I learned from Super Bowl commercials.

Posted February 8, 2010 | 15:17:17 (EST)

Surrendering every vessel of manhood is easy when one has a new Dodge Charger to fall back on. Though I'll bet that not a single guy reading this will promise something to the extreme of putting the seat down. Every time.

Dogs are a lot smarter than humans; especially...

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"Five for Fighting" Super Bowl Edition: Heroes, Haters and Hacks.

Posted February 8, 2010 | 14:21:04 (EST)

1. The best Super Bowl. Ever.
Notice how I refrained from using the word "greatest"? That's because it's not only a conveniently overused word when it comes to sporting events and athletes, nothing will ever touch Super Bowl III when it comes to having lived up to the tag...

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The Top Five Things Professional Sports Can Do Without

Posted February 8, 2010 | 10:32:05 (EST)

While it could have made the list, I decided the time was right to eschew any further discussion of Tony Romo and Jessica Simpson.

#5: Musical introductions for players coming to bat.

This has been on my list for several years, dating back to media days in Denver. When covering...

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It Was 20 Years Ago, SNN Taught the Band to Play

Posted February 1, 2010 | 09:26:25 (EST)

February 1, 1990. Remember where you were and what you were doing on the day? I certainly do. And so do many others who were part of sports broadcast history.

That's the day "Sports News Network" went on the air, a new cable channel promising something we were told at...

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Isn't Tim Tebow doing exactly what we want our star athletes to do?

Posted January 29, 2010 | 17:27:31 (EST)

What's with all the fuss about Tim Tebow being part of a TV commercial?

God only knows.

And therein, of course, lies the rub for almost everyone.

Let's agree that for the next few minutes we're going to tell the truth. Without hesitation. Also without any of the name-calling, threats...

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Scream All You Want For a College Football Playoff, Money Screams Louder Than You

Posted January 28, 2010 | 12:48:05 (EST)

Don't you just love it when a good story sneaks in just quietly enough to not re-ruffle any feathers on a never-ending debate?

Quick, someone alert Congress and the radio talk shows that thrive on good photo ops and plenty of irate callers.

The NCAA is handing out huge...

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Next stop for Gilbert Arenas? Prison basketball team.

Posted January 27, 2010 | 18:49:22 (EST)

I feel not a shred of sympathy for Gilbert Arenas.

The Washington Wizards will go without Arenas and teammate Javaris Crittenton for the remainder of this season, punishment handed down by the NBA for their parts in what can only rank as solid proof one does not need any shred...

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Lane Kiffin Laughs All the Way West at Tennessee Suckers

Posted January 13, 2010 | 13:54:17 (EST)

Lane Kiffin spends one year proving how immature and accidentally comic a 34-year-old man can be. He then wads up a mutant size hairball of expectorate, spits it liberally and almost with glee at everyone in Tennessee who lauded him as their wunderkind savior, and completes his manipulation of UT...

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Mark McGwire: Tears, Admissions, and the Continuing Steroid Fraud

Posted January 12, 2010 | 08:51:15 (EST)

It continues to amaze me how every time the sordid tale of Mark McGwire and steroids surfaces, the bottom line in this story is continually missed.

Mark McGwire did not break one single rule of baseball. At the time of his retirement in 2001, there was absolutely no hard...

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Gilbert Arenas and the Continuing Sports Epidemic of Stupidity

Posted January 5, 2010 | 14:40:40 (EST)

As hard as NBA Commissioner David Stern tries, and I honestly believe he's doing something about it but could be doing a lot more, the recent Gilbert Arenas matter leads to only one inescapable conclusion.

The NBA, beyond the shadow of any doubt, employs some of the dumbest mammals to...

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The Mike Leach Firing: Someone Is Lying

Posted December 30, 2009 | 18:32:28 (EST)

As I noted earlier in my column about the circumstances of Mike Leach's firing at Texas Tech, there are plenty of shaky sides to this story. At present, it would seem more than likely the alleged victim in this, Adam James, along with perhaps some family members, has done a...

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Hearsay, sources and a lack of evidence cloud the firing of Mike Leach.

Posted December 30, 2009 | 15:49:53 (EST)

Congratulations go out to the decision makers at Texas Tech, who have single-handedly solved perhaps the most vexing legal issue of this or any other time.

How to convict someone without a shred of physical evidence, merely on hearsay.

Let us also thank Texas Tech for being just...

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Urban Legends, and the Resignation of Gators' Head Coach Meyer

Posted December 29, 2009 | 20:50:57 (EST)

The best thing for the University of Florida football team would be for Urban Meyer to make his "retirement" completely official and leave the program as soon as possible.

Hold your breath on that one. We'll come back to it.

Let's begin with the media mad dash to...

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