Eddie Reeves
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Eddie Reeves is principal of the Reeves Strategy Group, a Dallas-based strategic communications consultancy that helps corporations, nonprofits and political campaigns win in the marketplace of ideas, influence and persuasion.

Blog Entries by Eddie Reeves

Despite Controversy (and Partially Because of It), Kony 2012 Promo a Watershed Marketing Moment

7 Comments | Posted March 20, 2012 | 6:25 PM

Unless you live in a dark cave somewhere in the Kerguelen Islands, you have certainly heard of Kony 2012, the advocacy video that has taken the political, nonprofit and marketing worlds by storm. A production of the nonprofit advocacy organization Invisible Children, the 30-minute documentary lambasting Ugandan war...

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Obama and Egypt: No Drama, Just Results

0 Comments | Posted February 12, 2011 | 5:07 PM

Depending on your perspective, the Obama administration was either extremely skillful or extremely lucky on events in Egypt.

When the embattled Hosni Mubarak finally stepped down, you could hear the collective exhale from 1600 Pennsylvania all they way here in Texas.

It is hard to overstate what a precarious...

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Who Won the Real Super Bowl Competition?

0 Comments | Posted February 7, 2011 | 8:01 AM

Okay, here are my thoughts on the two Super Bowls -- the competition played out on the field and that which unfolded during commercial breaks:

First, the game on the gridiron:

Wow. What a game.

As NFL owners and the players union hurtle headlong toward the...

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President Obama in Tucson: Yes, He (Still) Can

0 Comments | Posted January 13, 2011 | 8:04 AM

President Obama's address at the University of Arizona in Tucson will go down as a signature moment of presidential oratory.

Just as in his electrifying maiden speech at the 2004 Democratic convention and in the March, 2008 Philadelphia allocution on race that saved his severely wounded presidential campaign, Barack Obama...

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Health Reform and the Pickle Principle

0 Comments | Posted March 24, 2010 | 12:06 AM

"And let us not be weary in well doing: for in due season we shall reap, if we faint not." -- Galatians 6:9 KJV

The echo of Nancy Pelosi's gavel had scarcely faded when the political prognostications began:

"The health care bill will be the death knell for Democrats...

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Health Care Summit: Another Win for the White House

0 Comments | Posted February 26, 2010 | 5:11 AM

Whichever of President Obama's advisers came up with the idea of the health care summit, that person deserves a raise -- or maybe deserves to be fired for not coming up with it eight months ago.

While it wasn't quite the watershed (I refuse to say "game-changer") that...

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What Team Obama Can Learn From Google's Superbowl Ad

0 Comments | Posted February 9, 2010 | 12:07 PM

The spot was simply brilliant -- with an emphasis on "simple".

Google's "Parisian Love" ad on the Superbowl was a masterpiece of understated cool, designed to pack an emotional punch not with histrionics, but by reminding its target audience that Google's vaunted search engine is an indispensable enabler...

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The Bailout Blow-Up One Year Later: Has Washington Learned?

0 Comments | Posted September 29, 2009 | 11:56 AM

This week marks the one-year anniversary of the Capitol Hill blow-up of the financial bailout bill, one biggest political debacles in recent memory.

I know, I know. We'd all just as soon forget that imbroglio. But as we head into the thick of the increasingly ugly fights over health...

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