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Eduardo P. Braun
Leadership Expert in Executive Education - Universidad de San Andrés. As Director of the HSM Group for over 12 years, the first global Multimedia Management Group, Eduardo has interviewed many history-making personalities like William Jeffersonl Clinton, Rudy Giuliani, Tony Blair, Mikhail Gorbachev, Felipe Gonzalez, Ingrid Betancourt, Alvaro Uribe or the Nobel Prize winners Muhammad Yunus, Joseph Stiglitz and Paul Krugman. He also learned management listening to Peter Drucker, Michael Porter, Philip Kotler, and Tom Peters. Business leaders from the most successful companies like General Electric (Jack Welch), Disney (Michael Eisner), Southwest Airlines (Herb Kelleher), and Lucas Films (George Lucas) have shared their experiences. They have all shared with him their secrets to success.

Mr. Braun selects conversations from his TV interviews -- that reach over 25 countries and 14 Million homes -- and others from back stage to share their lessons to business executives around the world.

Eduardo Braun is an Industrial Engineer from the University of Buenos Aires and has an MBA from the Wharton School (University of Pennsylvania). He has studied and worked in the US and Europe for almost a decade, and his 30 years of experience as an executive and entrepreneur, have enabled him to have his own views when interviewing the business leaders.

Entries by Eduardo P. Braun

Does Your Brand Fit Like Cinderella's Glass Slipper?

(0) Comments | Posted June 30, 2015 | 4:46 PM

2015-06-30-1435692887-3548802-2cinderellaglassslipperdisneyweddingphotophotographer.jpgPhoto by D. Park Photography --

During childhood, we've all heard Cinderella's tale. She meets the Prince, she runs away, she looses her little glass slipper. So the Prince sends his guards to try the slipper to every young lady in town. The...

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People: Has the Message Finally Become Mainstream?

(0) Comments | Posted November 14, 2014 | 10:32 AM

The World Business Forum New York is a fantastic event. Gathering of thinkers and doers from all over the world, it is the pulse of business; it captures and sets the business trends.

When a business leader attends a conference -- it's really no longer about who can speak...

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Organizational Culture Meets Porn

(0) Comments | Posted March 26, 2014 | 1:05 PM

We have seen how the power of culture drives results in companies like Southwest Airlines, GE or ("It's the Culture, Stupid!" )

What is culture then? Herb Kelleher -- one of the most knowledgeable leaders regarding culture that I have met -- says, "Culture is admittedly difficult...

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It's the Culture, Stupid!

(1) Comments | Posted June 25, 2013 | 1:13 PM

I've laid out a Dual-Framework for Leadership and Business as Usual, which graphically can be summarized as follows:


If we assume that "culture" is the synthesis of all the leadership variables, as strategy is for business as usual, what is more important,...

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How Business Schools Aren't Teaching What They Should

(15) Comments | Posted May 15, 2013 | 3:58 PM

A two-tier framework to succeed: Business as Usual and Leadership.

I think there are two big systems, two big "sets of variables" to run a business. The first one I call it "Business as Usual." It's what they teach you in Business Schools, and includes strategy, marketing, operations, finance, accounting...

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Practicing Leadership

(0) Comments | Posted April 24, 2013 | 4:14 PM

When I was 12 years old, my sisters were 16 and 17. They were just concerned about parties and boys, which is expected at that age. On the contrary, I was interested in everything. My curiosity was incisive and I always had an extra question for them -- which frankly...

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