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Eduardo Porter

Eduardo Porter

Posted: December 27, 2010 11:08 AM

The Price Of Everything: Most Surprising Discoveries (PHOTOS)


Most of us think of prices in the context of shopping expeditions. In the marketplace, prices ration what we consume, guiding how we allocate resources among our many wants. They prompt us to set priorities within the limits of our budgets. Just as prices steer our purchasing patterns, they steer the decisions of the companies that make what we buy, enabling them to meet our demand with their supply. That's how markets organize a capitalist economy.

But prices are all over the place, not only attached to things we buy in a store. At every crossroads, prices nudge us to take one course of action or another. In a way, this is obvious: every decision amounts to a choice among options to which we assign different values. But identifying these prices allows us to understand more fully our decisions. They can be measured in money. But our most important currency is, in fact, opportunity. The cost of taking any action consists of the alternatives that were available to us at the time. The price of a five-dollar slice of pizza is all the other things we could have done with the five dollars. Economists call this the "opportunity cost." By evaluating opportunity costs, we organize our lives.

Here's a list of surprising prices I discovered while writing THE PRICE OF EVERYTHING ...

$0.08
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The cost of a 10 minute call from New York to London via AT&T in 2010. In 1983 the same call was $5.15. By 1989 it had already dropped to $2.50.
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1 of 25

Adapted from The Price of Everything by Eduardo Porter by arrangement with Portfolio Penguin, a member of Penguin Group (USA), Inc., Copyright © 2011 by Eduardo Porter. Visit www.EduardoPorter.com for more information and a free excerpt.

 
 
 

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Most of us think of prices in the context of shopping expeditions. In the marketplace, prices ration what we consume, guiding how we allocate resources among our many wants. They prompt us to set prio...
Most of us think of prices in the context of shopping expeditions. In the marketplace, prices ration what we consume, guiding how we allocate resources among our many wants. They prompt us to set prio...
 
 
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JoeyDee2
I know what just passed here
12:36 PM on 12/30/2010
There's a huge disconnect between what the news media reports (low inflation) and reality. Maybe I'm in a time warp but I don't see why a box of cereal or bag of deli rolls costs almost $5. Same supermarket: 6 oz. blueberries, $5 ($12 a pound?).

Wages have been generally flat for about 10 years. Add to that income reversal. Most unemployed who find work do so at reduced wages, in some cases substantially.

Maybe those prices seem high because I'm making now what I made in 1977, that is as an adjunct college instructor (tuition is sky-high but the faculty see a fraction of the dollars). Institutions of higher learning where only the custodial staff makes less--maybe. But that's another story.
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MikeyJaii
Socialism.
02:29 AM on 12/30/2010
There's a price tag on my head, anyone like to buy?
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E Pluribus Unum 2010
02:55 PM on 12/28/2010
$12,300,000 - the cost of one month for our current wars.
http://armscontrolcenter.org/policy/securityspending/articles/gwot_spending_burn_rate/
11:56 PM on 12/29/2010
I think that you need to add 3 zeros. Otherwise, the government will start new wars. :)
02:14 AM on 12/28/2010
Yes ink is expensive but you are not really paying for the ink but for two things

1 - The relatively low cost of the printer. There is a reason why the more expensive printers have cheaper ink cartridges. If you do print a lot it's better to invest more up front than have the manufacturers earn it on the back end

2 - Modern printers and cartridges are incredibly high tech products in ways that most people wouldn't believe. They have to deliver microscopic amounts of ink and high speed with uncanny accuracy. In addition the ink has to be made to last for a long period of time.

It's razor blades that I got sick of buying especially once they started needlessly increasing the number of blades. Get a straight razor and blades for about $10 and just be careful.
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c-tom
Badges we don't need no stinking badges
04:02 PM on 12/27/2010
For only $10,000 a year I am willing to pray weekly for someone saving them both $2,500 and their time wasted praying for themselves.
02:14 AM on 12/28/2010
You should have been a 14th century monk. This is pretty much exactly how their business model worked.
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c-tom
Badges we don't need no stinking badges
03:15 PM on 12/28/2010
As the Bible says "there is nothing new under the sun".
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JuanCarlosysofia
01:00 AM on 12/31/2010
each time a coin the coffer rings, a soul from purgatory springs---vatican rhyme for dispensations
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03:29 PM on 12/27/2010
You know, "economist" are in fact, NOT economist at all... they are propagandi­sts of money value...
THIS SYSTEM IS MOST WASTEFUL than all of the other existing systems in the history of the planet.
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03:18 PM on 12/27/2010
Piracy cost the movie industry $18.2 Billion dollars in 2005? According to the organization that wants to inflate the numbers? (I have issues with "cost" here - show me the shredded media!)

Frankly, most of Hollywood's output isn't even worth the time to watch it.
02:54 PM on 12/27/2010
The I am Rich iphone app seems to be the way to go. Quick 6 grand.
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James Love
01:06 PM on 12/27/2010
The piracy numbers are not very realistic.
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BlueZoo
Independent voter, Independent thinker!
12:59 PM on 12/27/2010
Suckers born every minute! $14 MILLION for a license plate? Geez! That old adage re having more money than sense really does apply!
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Nutcase
Of, By and For - Elsewhere known as Psycho MD
12:22 PM on 12/27/2010
The difference in the cost per vote for Obama and McCain is easily explained.

You expect to pay more for quality.
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King Keith
Tupac Back!
12:20 PM on 12/27/2010
$101 for a gram of coke...huh? Its $60 where I'm from...from what I've heard.
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signgrrl
typeface geek
01:01 PM on 12/27/2010
uh-huh . . . . .
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JackHoffman
Pundit
02:03 PM on 12/27/2010
How much for an 8-ball?
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King Keith
Tupac Back!
09:23 AM on 12/28/2010
$150
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The Dude67
This is not Nam; this is bowling, there are rules.
12:17 PM on 12/27/2010
Slide #14 wins hands down. 

The cornerstone to building an obedient gullible populace is to get them waylaid by religion.  Some recent poll here on HP showed that nearly 50% of Americans believe man was created by God about 10,000 years ago.  *shudder*
03:18 PM on 12/27/2010
agreed....a classic placebo.
06:50 PM on 12/27/2010
Counter-argument to creationism. Everything was created five minutes ago. Disprove. About ten minutes ago I thought this should be discussed in schools.