We Are Koch

03/25/2015 08:34 pm ET | Updated May 25, 2015

Koch Industries, considered Public Enemy Number One by many environmentalists, is blanketing the airwaves with an ad campaign touting its contributions to society.

Charles and David Koch, billionaire moguls of a fossil fuel empire, sign off their company's self-aggrandizing ads with the triumphant exclamation "we are Koch!"

The main ad in their series of spot commercials features a kaleidoscope of bucolic farms as well as bustling factory workers and lab technicians. A narrator informs us that the company has a 60,000 strong workforce dedicated to providing a broad range of products to" help people improve their lives." ["We Are Koch."]

There is no mention of this second largest privately held company in the nation being slapped with numerous fines for pollution offenses. There is nary a word about the Koch brothers using their immense wealth to finance the debunking of climate change. No reference is made to the company's lobbying efforts to thwart clean, renewable energy expansion and weaken anti-pollution regulations.

One of the ads features Claire Johnson, an environmental engineer lauding the work of her employer, Flint Hill Resources, a Koch chemical refining multi-site operation.

"If a pollution incident does occur," Johnson declares as she stares into the camera, "we are great at self-regulation..." [We Are Koch.]

Koch's perception of it self-regulatory skills is not shared by government authorities responsible for safeguarding our air, water and land. You can understand why when you learn that the very same Flint Hill Resources was recently fined $350,000 for allowing a Texas chemical plant to leak a lethal amount of hazardous emissions.

To counter the Koch's pervasive propaganda, an advertising rebuttal is needed. Television satirist Jon Stewart took a one-time stab with a video parody displaying oil fields and polar bears. The video was accompanied by a supposed Koch narrator rhapsodizing that "with our devotion to fossil fuels, we [Koch] make your planet warmer and water more flammable while lubricating your birds and displacing your polar bears."

Unfortunately, Stewart doesn't have the resources to saturate the electronic mass media with his visual message. It is a shame there is no major ad campaign offering such responses as something like the following. Picture a Koch Industries chemical plant discharging suspicious-looking affluent into a waterway with a narrator boasting "here is a Koch plant operating at full tilt." A sonorous voice then intones "They Are Koch."

How about a video in which a melting iceberg collapses into the sea as a Koch narrative drones "global warming is a natural phenomenon. There is no human-induced climate change. They Are Koch."

The camera zooms in on a bulldozer unloading toxic coal residue into a hazardous waste landfill with a voice-over proclaiming "renewable energy at this stage is unaffordable. That leaves the plentiful coal and other fossil fuels we supply as the only practical alternatives for the foreseeable future. They Are Koch."

Koch Industries employs a lot of people, but it jeopardizes a lot as well.