Ehsan Khodarahmi
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Ehsan has been working in digital strategey and planning since 2006.

He is the author of the book 'Character, 100% Character.' and over 70 articles which some of the world's leading universities such as Michigan State University, Miami University, University of Milan, Shanghai University, Russian Higher School of Economics, University of Iceland (Háskóli Íslands) and Mittuniversitetet use for teaching and applied reseach.

Entries by Ehsan Khodarahmi

The Hidden Link Between Personality and the Use of Technology

(0) Comments | Posted May 16, 2016 | 9:42 AM

There are dozens, if not hundreds, of very well researched reports about the correlation between intelligence and the use of social media and dating websites and apps. We can't deny the pattern shown to us by psychologists and analysts, as they carefully assess and evaluate behaviour in order...

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Brand Development in Scandinavian Style

(1) Comments | Posted March 31, 2015 | 6:40 AM

Sweden is one of the most technologically advanced countries in the world; with a total population less than the population of London; a birthplace to many successful global businesses. In fact, if we look at the Nordics as a whole, we will see Scandinavian workforce, such as graphic designers, software...

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Don't Ruin Facebook Rooms With Branded Chat Rooms

(0) Comments | Posted November 9, 2014 | 2:04 PM

Social media was once seen as a chatter by many organisations back in 2009 and they resisted change; until they realised they have no power against change. This attitude costed many talented practitioners time and their job, simply because brands always wanted to hear what they wanted to hear; not...

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How Brands Are Making Social Media a Meaningless Buzzword

(1) Comments | Posted October 5, 2014 | 8:55 AM

Social media is increasingly becoming meaningless as a buzzword used by many business and organisations. Social media cannot do magic for businesses if they fail to fulfil their customers' expectations in a timely manner.

Andrew Grill of IBM in his latest article nicely summarised why there's still...

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HD Personality Is the Future of Brand Leadership

(0) Comments | Posted July 28, 2014 | 5:20 AM

The ultimate purpose of advertising is to generate word of mouth; regardless of brand heritage. All brands of all kind need advertising; simply because consumer habits constantly change. To put that simply, brands have to go beyond advertising; they need to define their purpose and listen to customer feedback. Some...

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Where Is Social Media Marketing Heading?

(2) Comments | Posted July 22, 2014 | 4:23 AM

Social media is a major part of almost everyone's life in this day and age. No wonder why businesses are investing time and money in the medium in order to reach more people to market and advertise their product and services. There are a handful of businesses that adopted the...

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Maria Sharapova Is Selling Sweets in Wimbledon

(0) Comments | Posted June 30, 2014 | 9:47 AM

Too many people spend too much time on developing strategy but too little on understanding the needs and psychology of their audience; in order to create meaningful and trustworthy dialogue within their community. Unfortunately celebrities and even sports "icons" endorse or even set up their own businesses that they personally...

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You Don't Have the Right to Know; I Have the Right to be Forgotten

(1) Comments | Posted May 19, 2014 | 8:02 AM

Saying and publishing untrue statements about someone or an organisation has always been immoral and in many cases in many countries, illegal. People now have the right to be "forgotten" by search engines; such as Google and Yahoo!. This means anyone or any organisation doesn't like what they see in...

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Where Journalists Find Their News Stories Everyday

(0) Comments | Posted April 27, 2014 | 4:27 PM

Publications and journalists have always sent emails to brand owners and PR agencies to find news worthy stories (known as media requests); but this has changed to some extent due to social media.

Almost 96% of journalists in the UK alone are using social media to find and cover...

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Innovation Is the Product of Differences

(0) Comments | Posted April 19, 2014 | 11:16 AM

In the old days, people had one job throughout their entire life or if they felt very brave, they had two jobs. They worked 30 years or more to retire; but things have changed and the old days are nothing other than history for the youths and memories for those...

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Do You Believe the Future Leaders?

(0) Comments | Posted March 27, 2014 | 6:51 AM

As long as we promote a culture in which the meaning of 'fun' has been totally misunderstood and ill-presented, talking about change is a total waste of time; let alone making it happen. People, from their very childhood, learn that we live once and we should "enjoy" our lives. I...

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Good Energy Forced a Household in the UK to Sit in Dark for Two Days

(0) Comments | Posted March 23, 2014 | 2:31 PM

Good Energy forced a household in the UK to sit in dark for two days after they switched from one energy provider to Good Energy. The new customer had to throw their frozen food away as a result.

Good Energy sent a direct debit form to the customer while...

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What the Future CEOs Look Like

(2) Comments | Posted March 12, 2014 | 9:10 AM

There are thousands, if not millions, of theories and ideas about leadership and what a good leader, whom in business referred as CEO, would look like.

Good leaders have something special about them and that is not their leadership skills; but how they make others feel about themselves. Simply...

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Innovation Culture is Formed by Personal Values

(0) Comments | Posted May 25, 2013 | 5:53 AM

Innovation may lead brands in their respective industry but culture defines success and sustainability of brands within their markets. In this day and age culture and innovation are technically inseparable, which calls for strategic management and leadership; free of subjectivity and manipulation. When brands go through expensive change management and...

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Who Uses Tumblr, Who Buys Tumblr

(0) Comments | Posted May 24, 2013 | 4:07 PM

Tumblr has recently made headlines, not just because it is loved by professional bloggers; but because of its acquisition by Yahoo! for $1.1bn.

Conversations and comments are mixed about this high profile acquisition; many of Tumblr users disliked the news and decided to move their blogs to Wordpress. One report...

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Customer Experience or Customer Expectation

(0) Comments | Posted March 22, 2013 | 12:40 PM

Businesses are more than ever trying to team up with different agencies and vendors to ensure their multichannel marketing drive the best possible ROI. It is a very competitive marketplace out there and brands are working hard to win their customer attention in so many different forms such as TV...

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Social Media is About Back to Basics

(0) Comments | Posted December 13, 2012 | 6:27 AM

We've always had one form of technology in our life, from fishing in 3,000 years ago to satellite technology today. This is all about our power of creativity and willingness to develop past inventions, just to make life easier. We've always looked for ways to change things, especially making our...

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Social Media Story

(0) Comments | Posted November 29, 2012 | 7:52 AM

In order to guarantee sustainability for your Social Media and online communications, you need to have thoroughly thought through five simple yet key questions.

1) When did the Social Media game start?

Social Media has been around forever, just in many different formats. Since biblical times we have seen examples...

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Social Media Is Nothing More Than Common Sense

(0) Comments | Posted November 6, 2012 | 3:42 AM

Brands are becoming more and more aware of the necessity to strengthen their social media presence. As customers increasingly demand real time interaction and engagement, brand are looking to Twitter in particular. Social media is in fact about communications and brand development, themselves the most strategic and sensitive aspect of...

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Social Media is Plain and Simple

(0) Comments | Posted September 25, 2012 | 3:41 PM

Simplicity is the path to success in corporate social media. Over complicating social media will just makes everything complex and cause confusion. Brands can self-assess their social media practice through 3 Cs:

1) Clarity
2) Consistency
3) Commitment

People are savvier than ever and they expect brands...

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