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Ekaterina Walter
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Ekaterina Walterled strategic and marketing innovation for Fortune 500 brands such as Intel and Accenture. Branderati, the start-up she co-founded, was acquired by Sprinklr where she now serves as the Global Evangelist.



Ekaterina is an international speaker and author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg” and co-author of “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Marketing Your Brand.



Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a 2013 Marketer of the Year honor (SoMe Awards) and being named #3 on the Forbes 2014 World Top 40 Social Marketing Talent. In June 2014, Fortune magazine included her in the list of the most impactful business people on social media.



A recognized business and marketing thought leader, Ekaterina is a contributor to leading print and online publications such as Forbes, Fast Company, Inc., Huffington Post and Entrepreneur. Her thought leadership has been featured on CNBC, ABC, NBC, FOX News, Forbes, TechCrunch, CNN, WSJ, Inc. and more.



Walter holds a master’s degree in International Management from the Thunderbird School of Global Management. You can find her on Twitter: @Ekaterina. Blog: http://www.ekaterinawalter.com/.

Entries by Ekaterina Walter

Mobile Advertising "Ad-Vice" From 10 Prominent Marketers

(1) Comments | Posted June 18, 2015 | 11:26 PM

If you've been following the trends lately, you know how important mobile - specifically mobile advertising - is for your business. It's vast. It's growing. And it's surprisingly underutilized as an ad platform.

Now I love a good set of facts and figures as well as the next person, and...

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Going Beyond The Marketing Cloud - Meet The Experience Cloud

(0) Comments | Posted March 31, 2015 | 7:59 AM

I remember the old days when marketers juggled over ten different tools trying to make sense of a flurry of conversations happening online on a variety of channels, across different geographies, about hundreds of different products. We had to piece-mail everything together because none of the products were integrated with...

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5 Invaluable Ingredients to Managing Your Global Content Strategy

(0) Comments | Posted March 9, 2015 | 5:04 PM

Content is quickly emerging as one of the most important marketing tools of 2015. Content strategy, content distribution, content management - the term is everywhere you turn.

And it's no wonder. With social networks changing their algorithms by the day and organic reach continuing to decrease, owned channels, and the...

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Why You Might Lose 2 Out of 3 Customers This Year

(0) Comments | Posted January 15, 2015 | 9:19 AM

Whenever I have to call a company's 1-800 number, I set aside at least an hour. I also set aside a lot of patience. Between being on hold, getting re-routed, and the occasional dropped call... an hour might even be cutting it close.

As a customer, I dislike customer service.

...
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5 Social Advertising Mistakes to Avoid

(0) Comments | Posted December 18, 2014 | 3:27 PM

All good things must come to an end. And sadly, we're nearing the end of the golden age of organic reach. But there is saving grace. And that hope rests in social advertising. I know what you're thinking... "$$$." And while it's true that paid social can be costly, the...

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Key Marketing Lessons From Top 25 Restaurant Brands

(0) Comments | Posted November 24, 2014 | 2:41 PM

A $700 billion industry, restaurant industry was one of the first to adopt social media to engage with its customers. Now, nearly 9 out of 10 restaurants are embracing social conversation across multiple communities and platforms. Industry's marketing teams are some of the most creative in...

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What Is The Real Price Of Technology?

(0) Comments | Posted October 24, 2014 | 4:59 PM

I will never forget it.

The story that my friend told me about her daughter who came to her crying, disappointed after she found out that Santa Claus is not real. She Googled it, she said.

It's inevitable, you might say. They'll find out eventually. That is true....

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The Leadership Philosophy of 3 P's: Passion, Purpose, People

(2) Comments | Posted December 7, 2013 | 11:00 AM

Click here to watch the TEDTalk that inspired this post.

In his book Start With Why Simon Sinek says "People don't buy WHAT you do, they buy WHY you do it."

Finding your "why" before communicating your "what" or your "how" to the world is...

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The Central Role of Women in Brand Advocacy

(0) Comments | Posted October 18, 2013 | 10:00 AM

Your customers are probably your greatest untapped marketing resource. Marketers spend millions of dollars on traditional advertising while neglecting their greatest existing source of word of mouth: Their advocates.

But do you really know who your true customers are? Did you know, for example, that recent research...

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Dare. Dream. Do.

(0) Comments | Posted June 5, 2013 | 11:45 AM

When I picked up the book by Whitney Johnson Dare. Dream. Do. I thought to myself: "So simple. This call to action is so simple!" Yet, for some reason, most of us struggle to dare, we gave up dreaming, and don't act because we are afraid to end up a...

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How to Develop Women As Leaders

(5) Comments | Posted April 15, 2013 | 6:43 PM

The world is changing at an alarming pace thanks to new technology, deregulated global markets, the increasingly social nature of interactions and the shifting demographics of many high-powered industries. Businesses, families and society in general need leaders to help navigate the shifting and complex landscape of the new world. And...

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The Power of Women

(1) Comments | Posted March 22, 2013 | 12:17 PM

It's a story that bursts with optimism: as we head into the second decade of the twenty-first century, all around us we can see the amazing power of women -- from the traditionally male-dominated industries such as technology, entrepreneurialism and politics, to the worlds of sport, the arts, humanitarian work,...

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Making of MAKERS: Stories of Women That Changed America

(0) Comments | Posted February 22, 2013 | 4:43 PM

She had to do it! Kathrine Switzer is a marathon runner. In 1967, she joined hundreds of men in the 26-mile Boston marathon, proudly displaying number #261 on her chest. Participating in the marathon was her dream and she didn't even give a second thought about what that...

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To Stand Out Among the Digital Noise -- Optimize!

(1) Comments | Posted February 1, 2013 | 4:28 PM

As the amount of digital content increases, so does the need to not only create relevant content in order to attract cusotmers and build relationships, but to optimize it in such a way that it stands out from the overall digital noise. Content is becoming the wild beast that is...

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BlogHer: Giving Power to Female Voices

(0) Comments | Posted January 29, 2013 | 2:23 PM

Several years ago I was invited to speak at one of the BlogHer events. As I was immersing myself into the amazing depth of talent and style around me, I couldn't help but feel welcomed by women from all walks of life. Ever since I've watched BlogHer grow into the...

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Top 7 Qualities of Women Leaders

(2) Comments | Posted January 22, 2013 | 11:36 AM

Successful women often credit luck for changing their lives, but there's so much more to the making of a women leader than luck. Luck is less about good things randomly happening to people who happened to be in the right place at the right time than it is about perseverance,...

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Networking: Maintaining Relationships in a Digital World

(2) Comments | Posted January 7, 2013 | 8:39 AM

I am a big connector. I believe in the power of one's network. And with social networking sites and various tools available to you in this digital world, there's no excuse not to connect with others and extend your network. I meet a lot of amazing people on...

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LORI Connexion: Supporting Female Entrepreneurs

(0) Comments | Posted January 4, 2013 | 9:20 AM

Women supporting other women might still be an issue, but men supporting women is no longer just a dream. I recently met a young guy who created the whole movement around supporting female entrepreneurs. His name is Stephane Atanga and he is 27 years-old. Stephane started...

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Women Supporting Other Women: Is It a Rare Occurrence?

(9) Comments | Posted December 19, 2012 | 5:00 PM

"There is a special place in hell for women who don't help each other." - Madeleine Albright


There's a stereotype that women in the business world are bitches. And can you blame them? Many successful women have fought tooth-and-nail to get to where they are, competing against men...

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Women Launch More Companies, But They Stay Smaller

(1) Comments | Posted November 27, 2012 | 6:04 PM

Women launch businesses at 1.5 times the national rate, according to data gathered in the 2010 census. That's an incredible number, but it's accompanied by some less thrilling news: The same data shows that companies founded by women are less likely to break $1 million in revenues. There may...

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