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Elaine Petrocelli
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Elaine Petrocelli is the president of Book Passage, the fiercely independent bookstore in Corte Madera, California, and at the Ferry Building in San Francisco.

The two stores host over 700 author events a year. Book Passage hosts many famous authors – including Al Gore, Barack Obama, Hillary Clinton, Bill Clinton, Arianna Huffington, Lewis Black, Isabel Allende, Amy Tan, and Salman Rushdie – but many once unknown authors say that an author event hosted by Elaine helped lead to their success. She is often called by major media to comment on books, authors and the book business.

Book Passage classes and conferences help make it more than just a business. These classes teach everything from writing memoirs to marketing your manuscript. The calendar is anchored each year by the Mystery Writers Conference, the Children’s Book Conference, and the Travel Writers Conference. With a reputation for solid content, an engaging professional faculty, and an international base for students, Book Passage has brought the community bookstore to a new level.

But aside from all that, one of Elaine’s proudest memories is of the time that Richard Nixon called her a "known communist" because she refused to carry his books.

Blog Entries by Elaine Petrocelli

Small Publisher Hits It Big

Posted October 8, 2009 | 09:22:00 (EST)

Ever heard of Bellevue Literary Press? I didn't think so. Neither had I and I've been in the book business over 30 years. Yet, when our head buyer, Sheryl Cotleur, told me she had fallen in love with a novel, I was amazed that it came from a press that's...

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Nicholas Kristoff is Wrong

Posted December 22, 2008 | 17:38:25 (EST)

As someone who usually agrees with Nicholas Kristof, I was amazed at his New York Times column "Bleeding Heart Tightwads." I'm astonished that he was unable to see that the Arthur Brooks study that he cited was both flawed and prejudiced.

Brooks and Kristof would...

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What to Read While Waiting for Election Day: Thomas Friedman's Flat, Hot, and Crowded

Posted November 3, 2008 | 09:07:19 (EST)

Was Al Gore too optimistic? When Gore sounded the alarm in An Inconvenient Truth, some sneered at what they called his "gloom and doom" predictions. Well, Tom Friedman says the population is rising and the climate is changing much faster than Gore's projections.

If you are ready to read...

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M*A*S*H-ing The Death Penalty

Posted June 23, 2008 | 17:08:47 (EST)

People come to an author event for Mike Farrell to hear some pleasant nostalgia about M*A*S*H's Dr. B.J. Hunnicutt. They get that - but they also leave with a well-reasoned earful about why we need to end capital punishment. As the President of Death Penalty Focus, Farrell is one of...

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