Eli Beer has been involved in emergency medical first response in Israel since 1988. The impetus to pursue a “career" in emergency response was the result of the tragedy which occurred on June 2, 1978. On that date, Eli witnessed the bombing of the #12 bus. He was struck by the chaos of the incident and the dearth of local emergency rescue resources. This traumatic experience coupled with his desire to help people, encouraged him to become a volunteer medic. Moreover, from that moment on, Eli nurtured the dream of legions of Hatzalah volunteers responding to an emergency moments from the initial call.

For the past 20 years various Hatzalah organizations had been functioning in Israel. Hatzalah became a household word in Israel. Images of rescue volunteers racing through smoke, fire and mayhem to save the lives of people stricken by terror attacks, car accidents or medical emergencies, became commonplace in the media. Fine-tuning his idea as a youth, in 2006, following the Second Lebanon War, Eli helped establish United Hatzalah, dedicated to unifying the level of professionalism, training and efficiency of the disparate Hatzalah organizations throughout Israel.

At present, Eli currently serves as the voluntary President, Chief Coordinator and senior medic of United Hatzalah of Israel, the all volunteer, emergency medical services organization in Israel. When not in the field, Eli lectures at health organizations around the world and was a featured presenter at the European Union's Homeland Security Conference.

For the last five years, Eli has been President of 'Batya - Friends of United Hatzalah', an American organization which supports Hatzalah organizations in Israel. Eli was the recipient of the World Economic Forum Social Entrepreneur for Israel in 2010 and has been invited to speak at the World Economic Forum’s annual meeting in Davos, Switzerland in January 2012. In addition, he recently accepted the Presidential Award for Volunteerism in Israel on behalf of United Hatzalah. In Eli's over 20 years of lifesaving, some of the worst civil, wartime and terror incidents he has responded to are included below:

Ben Yehuda Street bombings – On December 1, 2001 while responding to the first explosion, Eli began to assess the situation when he nearly became a victim of the secondary explosive device which exploded nearby knocking him to the ground. The second device specifically targeted first responders. Eleven people were killed and 188 injured in those attacks.

Versailles Wedding Hall disaster – Manning the first ambulance on the scene, Eli launched the mass casualty response plan for the worst civil disaster in Israel's history.

Second Lebanon War – Eli Beer coordinated the activities of Hatzalah in Northern Israel with volunteers in other regions, thereby establishing "proof of concept" for a United Hatzalah.

Operation Cast Lead – Building on the model established during the Second Lebanon War, United Hatzalah ensured the safety of its volunteers by providing them with NIJ III Ballistic Helmets and Body Armor. In addition, local volunteers were rotated out of the operational theatre for recuperation and other volunteers were rotated in to provide emergency medical support for the duration of the conflict.

In addition to his role as a full time volunteer, Eli runs his family real estate business. When he's not responding to emergency calls, Eli enjoys spending time with his wife Gitty, and their five children, four girls and one boy.