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Eli Pariser Headshot

I Lost the Election for Obama (and you can, too!)

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I'm sorry, everyone. I did it. It was me. I lost the election for Obama. Here's the video:

Here's the thing: any of us could be That Guy or That Girl -- the one that slept through or forgot about Election Day and tipped the balance to McCain.

So, we've made it possible for you to actually insert your name or your friend's name into this video where mine is now. You have to see it to check it out. It's a vivid, kinda funny reminder of what might happen if we all don't get out there on Tuesday.

Just go here to get started.

This isn't just about making your friends do a double-take (though they will). It's actually proven to be one of the most effective GOTV tactics. A nudge from a friend or colleague is more likely to make someone pull the lever than any phone call, TV ad, or flyer.

So, take a minute to pass it on? We've got to make sure on Wednesday, no one has to live through being That Guy.

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