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Elizabeth Heaton
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Elizabeth Heaton is vice president of educational consulting at College Coach, the nation’s leading provider of educational advisory services. Ms. Heaton began her admissions career at the University of Pennsylvania, where she chaired university selection committees, evaluated potential athletic recruits as one of the school’s athletics liaisons, and oversaw the university’s portfolio of admissions publications. She also served as second chair in the selection committee for the school's flagship interdisciplinary Jerome Fisher Program in Management & Technology. In addition to unique insight into the selection criteria for students planning majors in business, engineering, and nursing, Ms. Heaton brings exceptional skills to the craft of essay writing, with a Bachelor of Arts in English from Cornell, paired with experience reading and evaluating thousands of University of Pennsylvania admissions essays. Prior to joining the University of Pennsylvania, Ms. Heaton worked as a public relations professional and served for a decade as a member of the Cornell Alumni Admissions Ambassador Network. Currently, Ms. Heaton is the host of a weekly internet radio program, Getting In: A College Coach Conversation.

Entries by Elizabeth Heaton

College Essay Nightmares: Three Tales of Essays Gone Wrong

(1) Comments | Posted July 14, 2015 | 10:45 AM


If I've said it once, I've said it a million times: the essay is the part of the application over which you have the most control. Be smart about how you use it! In a recent episode of

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Top 5 College Visit Mistakes

(1) Comments | Posted April 14, 2014 | 10:36 AM

Every year students and their parents will log countless hours in planes, trains, and automobiles visiting colleges and universities. The goal: finalize a list of institutions to which the student will apply come senior year. The cost of these trips can be high in terms of both money and time,...

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Can a Disciplinary Infraction Keep You From Getting Into Your College of Choice?

(2) Comments | Posted January 2, 2013 | 10:01 AM

As the first half of senior year comes to a close, many of you are feverishly working to complete your college applications. Those of you who have broken a rule or two -- got caught drinking at a school dance, forgotten to cite a source in a history paper or...

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