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Liz O'Neill Dennison
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A former Huffington Post intern, Liz is a Boulder-based writer and content marketing strategist. Formerly at Kapost, she currently manages content at Return Path, an email data company that helps companies promote and protect their brands. Follow her at @lizkoneill. Get in touch at

Entries by Liz O'Neill Dennison

The Secret to Driving Revenue With Content

(0) Comments | Posted November 11, 2015 | 1:35 PM

I recently sat down to review the findings from the Content Marketing Institute's 2016 Benchmark, Budgets, and Trends report.

I was disheartened.

While content marketing continues to be recognized as critical -- eighty-eight percent of B2B marketers invest...

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How to Build a Successful Corporate Blog

(0) Comments | Posted November 2, 2015 | 11:28 PM


Delivering useful, useable content is critical for any marketer who wants to drive awareness, leads, and revenue for their business. And a corporate blog is one of the best channels to deliver that content.

B2B companies that blog generate 67%...

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5 Steps to Creating an Extraordinary Content Marketing Strategy

(2) Comments | Posted October 9, 2015 | 11:48 AM


Content marketing is hot--93% of all marketers say their organizations are investing heavily in it. Unfortunately, it's getting harder and harder to stand out from the pack.

While the amount of available web-based content is doubling every 9 to 24 months, our...

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3 Email Fraud Tactics All Marketers Need to Know

(0) Comments | Posted October 6, 2015 | 1:21 PM

The email fraud landscape is a constantly evolving one. Cybercriminals are always coming up with new and sophisticated ways to leverage email to do harm.

Combating threats like these isn't just your security team's job. As owners of the email channel, marketers have a responsibility to help protect it.


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Google Is Ranking for Mobile Optimization. Here's What Marketers Need to Know (and Do).

(0) Comments | Posted March 17, 2015 | 2:51 PM

This post was originally published on the Kapost blog


photo source: Mashable

Earlier this month, Google announced that as of April 21st, they'll use mobile-friendliness as a ranking factor in their mobile search results.

This is no surprise when...

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How to Make Your Brand's Voice More Meaningful

(0) Comments | Posted February 18, 2015 | 11:51 AM


In marketing, how you communicate is often more important than what you communicate.

The more empathetic your message, the more effective it will be.

While voice and tone are often used synonymously, they're actually two very different things.

Brand voice should never change....

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10 Digital Marketing Templates for Lightning-Fast Execution

(1) Comments | Posted January 28, 2015 | 10:24 AM

This post was originally published on The Content Marketeer


Creating a steady stream of content that speaks to buyers and propels them toward purchase isn't always easy. Even if you have processes in place for understanding the content topics that resonate...

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5 Ways to Scale Your Marketing Content

(0) Comments | Posted October 14, 2014 | 1:44 PM

Let's face it: most of the content on the web today is really bad. There's click-bait content that doesn't provide any useful insights, pop-up content that makes you want to throw your laptop across, and (worst of all) filler content, that companies publish just because.

The root cause...

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Content Marketing Templates: What They Are and Why You Need Them

(0) Comments | Posted June 30, 2014 | 12:04 PM

Content is a hot topic among marketers right now. 9 in 10 organizations market with content and 78% of CMOs think custom content is the future of marketing.

But while content marketing is increasingly popular, only 32% of marketers say they are effective at...

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5 Ways to Manage Your Online Customer Reviews Without Being Really Shady

(2) Comments | Posted September 30, 2013 | 4:39 PM

There's a lot wrong with the muddled world of online reviews. They can make or break a business, but when it comes to mitigating the sting of negative reviews -- or of not being reviewed at all -- business owners often feel helpless. And as a result, many...

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What's the Future of Search?

(1) Comments | Posted July 29, 2013 | 5:53 PM

My fourth grade computer class was pretty much the best thing about 1997. We spent half of the class immersed in "educational" games like Zoombinis (how awesome was Zoombinis?!) and we spent the other half "surfing" the "Net."

It's pretty difficult to remember our digital "surfing" days....

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Why Making Klout Competitive Is a Good Idea

(0) Comments | Posted July 22, 2013 | 8:50 PM

This week, the social media team at Location3 Media launched a friendly social media competition using the influence-tracker Klout. The goal is to get all of our employees more familiar with -- and active on -- their personal social channels. Each month, we'll award two prizes: one for the highest...

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Why Mobile Messaging Doesn't Signal The End For Social Networks

(1) Comments | Posted June 6, 2013 | 3:57 PM

This month, competition in the highly-coveted mobile messaging space became fierce. In response to the rising popularity of standalone messaging apps like WeChat, WhatsApp and LINE, Google launched Google Hangouts, taking personal conversations out of the existing Google+ platform and unifying all chat systems in a brand new app. In...

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Content Strategy: What's the Point?

(0) Comments | Posted January 9, 2013 | 2:35 PM

The more I read, the more I'm convinced that the content strategist is key to making the Internet kick butt. Unfortunately, her name contradicts her number one promise: to be clear.

So... what is content strategy? And what does the content strategist do?

Let's start with the basics. At it's...

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HuffPost Review: Which Way Home

(1) Comments | Posted August 24, 2009 | 4:22 PM

With his arms outstretched and his face tilted slightly skyward, Fito, a 13-year old Honduran, flaps his hands through the air as he balances atop the most deadly freight train in South America. Dubbed "The Beast" by the thousands of Latin American migrants who illegally climb aboard in hopes of...

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HuffPost Review: Evanston: A Rare Comedy

(0) Comments | Posted July 16, 2009 | 4:47 PM

So most of us have read (or seen) the Stepford Wives, Ira Levin's dark satire that dispels any romantic vision of suburbia, revealing it instead as a carefully concocted patriarchy whose robotic-like women are literally all wire and spark. A more hilarious and disconcerting scenario? Suburbia unplugged.


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An Afternoon in La Maison du Chocolat

(2) Comments | Posted July 1, 2009 | 4:50 PM

I wasn't sure quite what to expect but this certainly wasn't it. When I pushed open the large glass door into what appeared to be an expensive Madison Avenue jewelry store, I paused fearing I had the wrong address. Two couples stood scratching their chins, eyes locked to items in...

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The Secret (and Illegal) Life of Bees

(8) Comments | Posted June 26, 2009 | 1:48 PM

My seat by the crimson wall in the back room of Jimmy's 43 in the East Village became increasingly uncomfortable as people packed in, shuffling into line to taste perhaps the only alcoholic beverage that is difficult to come by in this great city of New York: mead. Made from...

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HuffPost Review: Youssou N'Dour: I Bring What I Love

(1) Comments | Posted June 12, 2009 | 10:55 AM

High noon in Touba, Senegal at the country's most holy Islamic site and the air is thick and hot. Through it, the thousands of bodies bent in prayer flicker as the Imam projects a melodic chant over the loudspeaker. It's almost impossible to picture Director Elizabeth Chai Vasarhelyi with a...

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