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Liz O'Neill Dennison
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A former Huffington Post intern, Liz is a Boulder-based writer and content strategist. She manages content marketing efforts at Kapost, a software that allows marketers to develop, manage, distribute and analyze the performance of their content from one user-friendly place. She loves reading, running, and beekeeping. Get in touch here: lizoneill.squarespace.com

Entries by Liz O'Neill Dennison

5 Ways to Scale Your Marketing Content

(0) Comments | Posted October 14, 2014 | 1:44 PM

Let's face it: most of the content on the web today is really bad. There's click-bait content that doesn't provide any useful insights, pop-up content that makes you want to throw your laptop across, and (worst of all) filler content, that companies publish just because.

The root cause...

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Content Marketing Templates: What They Are and Why You Need Them

(0) Comments | Posted June 30, 2014 | 12:04 PM

Content is a hot topic among marketers right now. 9 in 10 organizations market with content and 78% of CMOs think custom content is the future of marketing.

But while content marketing is increasingly popular, only 32% of marketers say they are effective at...

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5 Ways to Manage Your Online Customer Reviews Without Being Really Shady

(2) Comments | Posted September 30, 2013 | 4:39 PM

There's a lot wrong with the muddled world of online reviews. They can make or break a business, but when it comes to mitigating the sting of negative reviews -- or of not being reviewed at all -- business owners often feel helpless. And as a result, many...

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What's the Future of Search?

(1) Comments | Posted July 29, 2013 | 5:53 PM

My fourth grade computer class was pretty much the best thing about 1997. We spent half of the class immersed in "educational" games like Zoombinis (how awesome was Zoombinis?!) and we spent the other half "surfing" the "Net."

It's pretty difficult to remember our digital "surfing" days....

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Why Making Klout Competitive Is a Good Idea

(0) Comments | Posted July 22, 2013 | 8:50 PM

This week, the social media team at Location3 Media launched a friendly social media competition using the influence-tracker Klout. The goal is to get all of our employees more familiar with -- and active on -- their personal social channels. Each month, we'll award two prizes: one for the highest...

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Why Mobile Messaging Doesn't Signal The End For Social Networks

(1) Comments | Posted June 6, 2013 | 3:57 PM

This month, competition in the highly-coveted mobile messaging space became fierce. In response to the rising popularity of standalone messaging apps like WeChat, WhatsApp and LINE, Google launched Google Hangouts, taking personal conversations out of the existing Google+ platform and unifying all chat systems in a brand new app. In...

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Content Strategy: What's the Point?

(0) Comments | Posted January 9, 2013 | 2:35 PM

The more I read, the more I'm convinced that the content strategist is key to making the Internet kick butt. Unfortunately, her name contradicts her number one promise: to be clear.

So... what is content strategy? And what does the content strategist do?

Let's start with the basics. At it's...

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HuffPost Review: Which Way Home

(1) Comments | Posted August 24, 2009 | 4:22 PM

With his arms outstretched and his face tilted slightly skyward, Fito, a 13-year old Honduran, flaps his hands through the air as he balances atop the most deadly freight train in South America. Dubbed "The Beast" by the thousands of Latin American migrants who illegally climb aboard in hopes of...

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HuffPost Review: Evanston: A Rare Comedy

(0) Comments | Posted July 16, 2009 | 4:47 PM

So most of us have read (or seen) the Stepford Wives, Ira Levin's dark satire that dispels any romantic vision of suburbia, revealing it instead as a carefully concocted patriarchy whose robotic-like women are literally all wire and spark. A more hilarious and disconcerting scenario? Suburbia unplugged.

...

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An Afternoon in La Maison du Chocolat

(2) Comments | Posted July 1, 2009 | 4:50 PM

I wasn't sure quite what to expect but this certainly wasn't it. When I pushed open the large glass door into what appeared to be an expensive Madison Avenue jewelry store, I paused fearing I had the wrong address. Two couples stood scratching their chins, eyes locked to items in...

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The Secret (and Illegal) Life of Bees

(8) Comments | Posted June 26, 2009 | 1:48 PM

My seat by the crimson wall in the back room of Jimmy's 43 in the East Village became increasingly uncomfortable as people packed in, shuffling into line to taste perhaps the only alcoholic beverage that is difficult to come by in this great city of New York: mead. Made from...

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HuffPost Review: Youssou N'Dour: I Bring What I Love

(1) Comments | Posted June 12, 2009 | 10:55 AM

High noon in Touba, Senegal at the country's most holy Islamic site and the air is thick and hot. Through it, the thousands of bodies bent in prayer flicker as the Imam projects a melodic chant over the loudspeaker. It's almost impossible to picture Director Elizabeth Chai Vasarhelyi with a...

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