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Emma Gray

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Disney Villains: Ursula Gets Slimmed Down For The New 'Designer Collection'

Posted: 06/29/2012 6:48 pm

It seems that Ursula, Ariel's nemesis in "The Little Mermaid," has lost her curves. The once full-figured character has been transformed into a much smaller version of herself for a new Disney Villains Designer Collection of figurines and beauty products.

These are photos of Ursula "before" and "after" her forced slim-down:

2012-06-29-sDISNEYVILLAINSlarge640.jpeg2012-06-29-72831718944510638_dFax9TZF_f.jpeg

According to the Disney Blog: "Designed and carefully crafted to capture the essence of evil at its best dressed, the Villains Designer Collection re-imagines the stylish wickedness of classic Disney Villains." Apparently part of this "re-imagination" involves making Ursula lose two-thirds of her body weight. But was putting the evil sea witch on a cartoon diet really necessary?

She's not the first character to undergo a transformation. Strawberry Shortcake went from looking like Raggedy Ann to having long, flowing locks and a lither figure. The same goes for Rainbow Brite, and even My Little Pony was forced to slim down. Companies seem to think that thinner means more commercial value.

Disney is clearly trying to make their traditional evil women into hip ladies that younger women want to aspire to be like -- or at least look like. I wonder why that vision couldn't include some body diversity.

Jezebel's Dodai Stewart put it best: "... was Ursula forced to go on a crash diet so she could model for beauty products? Because that's bullsh*t." Amen.

LOOK: The Disney Villainesses Re-imagined

Loading Slideshow...
  • Ursula Sketch

    via <a href="http://pinterest.com/search/?q=ursula+sketch" target="_hplink">Pinterest</a>

  • Ursula Designer Doll

    via <a href="http://pinterest.com/pin/72831718944510638/" target="_hplink">Pinterest</a>

  • Queen Of Hearts Sketch

    via <a href="http://pinterest.com/pin/72831718944510630/" target="_hplink">Pinterest</a>

  • Queen Of Hearts Doll

    via <a href="http://pinterest.com/pin/72831718944510659/" target="_hplink">Pinterest</a>

  • Maleficent Sketch

    via <a href="http://pinterest.com/pin/72831718944510625/" target="_hplink">Pinterest</a>

  • Maleficent Doll

    via <a href="http://pinterest.com/pin/72831718944510647/" target="_hplink">Pinterest</a>

  • Evil Queen Sketch

    via <a href="http://pinterest.com/pin/72831718944510621/" target="_hplink">Pinterest</a>

  • Evil Queen Doll

    via <a href="http://pinterest.com/pin/72831718944510644/" target="_hplink">Pinterest</a>

 

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03:46 AM on 08/18/2012
In the sketch, Ursula does not quite appear to be anorexic. She does not seem to look "average-size American curvy," either. But she does look normal.
Our country revolves around our fast food habits, which has resulted in a nationwide obesity problem. We've turned diseases associated with obesity such as diabetes and cholesterol common.

Since the eating habits that children develop at a young age will transition with them throughout all stages of life, I believe it is better for them to become health conscious sooner.
Due to the fact that with eating disorders, the effects on our bodies can sometimes be reversible through eating correctly. This is not so much the case with obesity related problems such as those mentioned earlier; once you are diagnosed with diabetes, you have it for life.. and they influence future generations genetically as well by allowing them to become more susceptible to those problems.
I do not believe in the "children should not be so concerned with their weight because they are still growing and have a fast metabolism" line because like I said earlier, their eating habits they develop now are their eating habits for life.
03:30 AM on 08/18/2012
Ursula does not quite look anorexic. In the sketch, she looks normal. Maybe not "average-sized American curvy," but not unhealthy, either. We need to remember that obesity is a very large problem in this country (more so than anorexia or bulimia), and has resulted in a number of diseases among all such as cholesterol and diabetes. We have become a country defined by our fast food habits. At least with anorexia and bulimia, eating can sometimes reverse the effects of the eating disorder. With the obesity diseases, there is no easy cure; once you have them, you have them for life.
I see no problem with children becoming more health conscious instead of over indulging- simply because they are children, have a fast metabolism, are still growing, and "should not have to worry" about their weight yet. The eating habits they develop as a child sets them up for life.
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HUFFPOST SUPER USER
ariellindz
Catch phrase!
10:46 PM on 08/17/2012
Those sketches would make beautiful prints. I'm not much of a doll person, but I would buy those sketches in a heartbeat.
03:02 PM on 07/12/2012
Call me crazy but that concept art and doll look a lot more like Ursula's sister Morgana from The Little Mermaid 2. http://sturckestudio.com/root/sturckestudio/iphoto/photos/images1/prvLM2%20Morgana%20Sketch.jpg
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rlrose328
You keep believing, I'll keep evolving
05:43 PM on 07/11/2012
For Disney, it's a one-size only world. I completely understand that a new mold for the larger doll would cost thousands of dollars, but wouldn't it be worth it to keep the integrity of their character? This remake is illogical and wrong. They should have just not done Ursula if it meant changing her figure.
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03:20 AM on 07/09/2012
"Companies seem to think that thinner means more commercial value."

This is true, after a fashion. Thinner plastic molds mean higher profits for the same amount of plastic source material.

You'd think that Disney would have the sense to either not do Ursula at all, or go the extra mile and make a new mold. Unfortunately, while it costs cents to make a toy, a new mold costs tens of thousands of dollars.

So Disney would only have a 30x mark-up instead of a 50x mark-up per unit. That alone in my opinion is worth it to keep from looking completely foolish over a doll.
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mskittykat1326
Keeping an open mind, one post at a time...
02:21 PM on 07/06/2012
I have to agree with Jeze....total BS. That was Ursula's appeal, she was bigger than life and just as vivacious.
02:33 AM on 07/04/2012
Skinny Ursula just looks like Cruella DeVil to me.
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mskittykat1326
Keeping an open mind, one post at a time...
02:20 PM on 07/06/2012
Was thinking the same thing!! (O_o)
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yukonsam
This space reserved for self-referential irony.
12:15 AM on 07/04/2012
So where's the full-figured Ariel? I imagine she's discovered bon-bons by now.
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HUFFPOST SUPER USER
MaryWho Bergin
03:54 PM on 07/03/2012
:( why?
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French Toast
MAPLE SYRUP
03:11 PM on 07/03/2012
Who the F are you appealing to, Disney? Nobody, N O B O D Y likes runway models. Not even runway models. I am so absolutely sick of media catering to a segment of society that nobody cares about. I think the whole fashion world should be relegated to back alleys and the underground like S&M clubs.

Let the adults design things. Don't let the fetishistic weirdos who want emaciated boyish androgynous women anywhere close to mainstream goods.
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HUFFPOST SUPER USER
ariellindz
Catch phrase!
10:42 PM on 08/17/2012
I've seen some pretty thin women with quite curvy figures.
I wouldn't go as far to say as nobody likes it -- there's at least one person in the world who does.
Don't speak for the masses when you're only one voice of very little reason.
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French Toast
MAPLE SYRUP
10:47 PM on 08/17/2012
Can't help but notice that you didn't claim to like it. Very telling.
11:45 AM on 07/03/2012
I have a 4-year old student refure to eat her lunches consistently because she "would get fat". It was incredibly disturbing, and still bothers me to this day. Her parents were good people and often disussed ways with me to try and get her to eat as they were having the same problem with her at home and did not know how to go about the issue without making food the enemy.

Disney, this is not the way to do things. As a 4-year old, Disney is pretty much everything to a girl, and this will not make the issue any easier to discuss with children. That little girl loved to pretend to be Cinderella, and loved Ariel's hair - what would she say if she saw Ursula had to lose weight to suit current "fashion"?
03:01 AM on 07/03/2012
I absolutely agree with the rest of these comments. What is Disney thinking? So many children are influenced by disney movies (myself included) now they have to change the way well known characters look to fit into the fashion industry?! We are seeing more and more "plus size" models take the industry by storm, (check out H&M's french curvy model) and people are seeing there true beauty. There is nothing wrong with having curves, and being proud of them. In my opinion they have made Ursula look half dead- if that was the look they were going for...bravo!
Fiona,
discover your next favorite bra
www.brayola.com
01:15 AM on 07/03/2012
We come in all sizes... why can't Disney understand that we need to see that portrayed in every avenue of life? BOO HISS, Disney! BODY DIVERSITY!!!
11:32 PM on 07/02/2012
i hate this. my daughter who is 8 already has asked "am i fat?" I will NEVER let her see this!
Everywhere I look there is more of this 'thin is better' bs.
I for one am so sick of the anorexic look. It does nothing but make a woman look like she has a teenage boy body. If i wanted to look like a boy, i'd have a sex change. People...women are supposed to be curvy and have breasts and hips! Now, I get that ursala was a little bit more than curvy but so what. No need to change her into anorexic. Sick!! Bad move disney!
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jenna2929
Keep On Keepin' On
03:14 PM on 08/19/2012
i am so tired of women telling other women how they should look. REAL women come in ALL shapes and sizes. and no, i don't agree with someone changing these characters to look skinny. but i wish people wouldn't use this as an excuse to tell others that only "real" women have curves. i have a NATURALLY athletic figure and am so tired of hearing women say other women NEED to have curves. I am also naturally thin and WILL NOT apologize for that.