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Emma Gray

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Olympics 2012: We Could've Done Without Bleacher Report's '100 Hottest Female Olympians'

Posted: 06/20/2012 6:47 pm

The Summer Olympics are beginning next month and London 2012 hype is in full swing. It was just a matter of time before some guy took the time to write an absurdly retro article telling straight dudes how female athletes are like, totally hot. Enter Bleacher Report's "100 Hottest Female Olympians of 2012." Forget these women's skills -- let's just focus on their abs.

The piece is exactly what you'd expect it to be: a slideshow of insanely talented female athletes complete with headshots and, predictably, some frustratingly shallow captions. These descriptive paragraphs include lines like:
• "You are watching a team of women row a boat faster than the other women. Uh, yawn. But there is a six-foot, 157-pound reason to enjoy it this year."
• "It is one thing to be tall, but it is another when you carry around such a long and skinny frame and a game that ranks as one of the world's best."
• "Now that we are done talking numbers, does anyone else notice that amazing six pack?"
• "If Sophie Polkamp ... wants to retire after this year, I think she would have no problems getting a job as a model in the States."
• "Lesya Makhno plays for Russia in case you couldn't tell from the skinny six-foot frame and long blond hair."

I could keep going, but Alyssa Rosenberg already did a pretty good job of tearing the list apart in her piece for ThinkProgress, "The 15 Most Insanely Sexist Things In Bleacher Report's Insanely Sexist Rankings of Female Olympians." Some of the more blatantly offensive captions have been tweaked in the time since Rosenberg published her article on June 19th. Author Thomas Delatte's comments about top-ranked tennis star Serena Williams -- "Yes, she is not one of the hottest female tennis players in the world, but her amazing figure makes up for any lack of beauty elsewhere" -- seem to have been removed completely. An editor's note at the beginning of the piece reads: "Minor revisions have been made in compliance with editorial standards." I'm not sure that redacting half-paragraphs counts as "minor revisions," but I digress.

This isn't to say that male equivalents of Bleacher Report's slideshow don't exist. (See RyanSeacrest.com's "15 Mouth-Watering Male Athletes To Watch at the Olympics" -- which has a woman-focused counterpart -- for one example of many.) There is certainly ample opportunity for the media to objectify athletes of either gender. However, Bleacher Report is a site for sports fans, presumably both men and women. And that sports website encouraged its audience to gawk at female Olympians' hot bods, rather than admire their athleticism. (This seems to be a recurring theme for the website. They also have featured slideshows of "hottest sports babes" from pop culture and hot cheerleaders.)

The real problem is that highlighting female athletes' sex appeal instead of their skill sets continues a larger theme. When it came to light in May that hurdler Lolo Jones is a virgin, people couldn't stop talking about her sex life. And a study published this week in the Journal of Broadcasting and Electronic Media found that Olympic TV commentators downplay female -- but not male -- contenders' abilities. "It's all about luck with the females. It's all about ability with the males," said study author James Angelini, an assistant professor of communication at the University of Delaware, in a EurekAlert press release. The research showed that commentators are far more likely to praise male athletes for their commitment and skill -- even when they don't perform well -- while they focus disproportionately on female athletes' luck when they succeed and lack of physical ability when they don't.

Female athletes like Serena Williams, Lolo Jones, Kerri Walsh, Allyson Felix and Hope Solo deserve to be respected for their talent and the years of intensive training they've put into honing it. Because at the end of the day, gold medals aren't given out to anyone for the "ability to look conventionally attractive in a uniform."

 

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The Summer Olympics are beginning next month and London 2012 hype is in full swing. It was just a matter of time before some guy took the time to write an absurdly retro article telling straight dude...
The Summer Olympics are beginning next month and London 2012 hype is in full swing. It was just a matter of time before some guy took the time to write an absurdly retro article telling straight dude...
 
 
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vividrick
I came, I saw...I had a cup of tea!
07:23 AM on 08/11/2012
Such polls where sex appeal is highlighted over people's talents, I find both patronising & insulting. They're designed for the easily pleased 'sheeple' out there. So if you're proud to be a thinker, continue to dis them, ignore them, and maybe folk will see the light one day.
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passingthought
01:28 AM on 06/25/2012
not ever going to be PC!
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passingthought
01:15 AM on 06/25/2012
BEFORE the olympics every athelete will be interviewed everyway but up,how many times and ways can you say you a dash in x seconds. sex appeal sells and many make a good living off of it. Ask LoLo Jones in her interview she said that. For those who dont want to hear it or read about it there will be plenty other articles to go around.
03:24 PM on 06/22/2012
After some laborious research I have learned that a high percentage of the female athletes named in the Bleacher Report's "100 Hottest Female Olympians of 2012" have posed partially and/or fully nude in publications around the globe. Maybe you should scold the female athletes.
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steph81
10:54 AM on 06/22/2012
Guys like hot women. Articles about hot women drive traffic. Traffic = money. Writing negative opeds about articles drives even more traffic to these sites
08:45 AM on 06/22/2012
Great job, Emma! These comments are unbelievable. The objectification of women is so complete that they can't even recognize it. Women are in trouble!
09:53 PM on 06/21/2012
They are being respected for being great as are Maria Sharapova, Alex Morgan, Carli Lloyd, but I get the feeling that many women out there resent the fact they are successfull, rich, world class athletes, charismatic, hard workers who've sacrificed thousands of hours and days to get where they are now and to be beautiful, well built, athletic women is just too much for some other women to cope with and they resent them for it. I didn't start following these ladies because they are pleasing to view, but because they're talented, kick tail, go for a win at all costs; not just because they are attractive. You descredit yourself in presenting this argument. Maria is a great tennis player who spent 2 years fighting from what should have been a career ending shoulder injury to win Roland Garros last week. That is amazing. The fact that she obviously is attractive and glamorous should not be viewed as a negative. Many of this type of women who resent men for noticing these ladies are also the ones who think Danica Patrick is a lousy race car driver despite nearly winning 2 Indy 500's, Indy Rookie of The Year, finishing in the top 10 in pts. every year. In NASCAR she's learning a new job which take's time, but she'll be ok there and not because she is beautiful, sexy and charismatic but because she represents her sponsors and team owners well and is a darn good race car driver.
05:24 AM on 06/22/2012
Criticizing the demeaning objectification of women is not "jealousy." These athletes are so much more than their looks- that is the point. Danica Patrick has a record to be proud of and yet she poses on top of cars in a bikini. Is that really necessary for her career? Does she really need to reduce herself to a pair of boobs to get ahead? Apparently so or she wouldn't do it- which is sad. When is the last time you saw Dale Earnhardt Jr or Jeff Gordon lounging across the hood of a race car in a speedo? Why does a woman athlete have to undress or be "hot" in order to be noticed? She should be noticed for her skill and accomplishments- like male athletes.
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passingthought
01:25 AM on 06/25/2012
because this makes her endorsement money in the millions, Dale and Jeff are not in demand to pose on a car. Women sex appeal sells even other women admire a sex women body. Anna Kournokova never won a major but made millions off her sex appeal.
11:30 AM on 06/25/2012
You're right. Dale Jr. just lounged around in Wranglers commercials so his female fans could check out his butt in jeans.
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AAHewetson
Intelligence is just fine with me
04:38 PM on 06/21/2012
I would presume, then, that the current fast food ad featuring a saliva-fest over an anticipated shirtless David Beckham is sexist?

These women are, presumably, quite attractive.

A lot of male athletes are, presumably, quite attractive.

A lot of men (and not a few women) drool over the former ... and comment on their attractiveness in all sorts of ways.

A lot of women (and not a few women) drool over the latter ... and comment on their attractiveness in all sorts of ways.

I'm having a hard time - given the decades that women have been ogling and commenting on the attributes of male athletes - ginning up much feminist angst about this.
03:38 PM on 06/21/2012
"When it came to light in May that hurdler Lolo Jones is a virgin, people couldn't stop talking about her sex life."

That info didn't "come to light" after years of investigative journalism and Freedom of Information Act requests. She talks about it on Twitter and talked about it in an interview. If there was only a way someone could keep something like that private if they really wanted to... Hmmm, well maybe one day we'll figure it out.

As for people talking about it, well, yeah. A top athlete who's a virgin and proud of it is a major exception to the rule these days. Exceptions get media attention (see Tebow, Tim -- he ain't getting headlines for his Hall of Fame passing numbers)

And as for Hottest Olympian lists and slideshows, can we hear from some of the athletes about how insulted and degraded they feel being on that list? No? A lof of them are probably flattered? Think it's kind of funny? Like the attention?

They are Olympic athletes and they will be cheered as they enter the stadium for the Opening Ceremonies because they are Olympians. They'll be cheered and admired for winning medals or at least giving their all trying to do so.

The outrage over items like this just seems like someone searching for anything to get worked up about.
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AAHewetson
Intelligence is just fine with me
02:05 PM on 06/22/2012
"He ain't getting headlines for his Hall of Fame passing numbers."

Thank you for my laugh for the day:)
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Oywhatnext
It looks like you blew a seal!
01:57 PM on 06/21/2012
You have to face the reality that stories like that drive up page views. Its the same reason you have wardrobe malfunctions, Miley's side boob and all kinds of other NSFW content on here. I'm old school. "I just read the articles".
11:42 AM on 06/21/2012
Blah blah blah...

Sorry, Emma, but men like to look at hot women as much as women like to look at hot men, as you yourself point out. None of the photos in the slideshow were salacious or degrading. In fact, to a women, they look happy healthy and Photoshop free. And if the athletes themselves can use their attractiveness to earn after the Olympics concludes, more power to them. Women have far more important things to worry about these days (like if Romney ever becomes president)...
10:40 AM on 06/21/2012
Women can have beauty and brains and they can be stellar athletes and beautiful women as well. There is nothing wrong with celebrating it. And there have been Top Hottest Male Olympians/Athlete spreads in female targeting magezines and websites. And remember the ESPN Body Issue, where the women were nude? It wasn't objectifying. Alicia Sacramone's pose inverted on the beam looks like a work of art, a beautiful statue.
10:31 AM on 06/21/2012
Some of the photos in the Bleacher Report list are clearly glamour shots. This is obviously done to show off their Olympic talent.
09:01 AM on 06/21/2012
The same thing that's wrong with women making a Hottest Men list.

Oh wait, we don't care about trivial stuff like you do...
08:50 AM on 06/22/2012
It's just that it happens to women MUCH MORE frequently and in any venue (sports, politics, not to mention beauty pageants, parades, and on and on).. In case you haven't noticed, it seems to be all we are valued for.
12:43 PM on 06/23/2012
It might be more frequent but on this same "sports" page for huffpo they have the "hottest guys in the euro" article prominently displayed, LOL. So maybe the numbers are getting closer. As far as being all you are valued for, well...thats just wrong.
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NY Guy
Don't blame me, I didn't vote for him
07:58 AM on 06/21/2012
Oh, big deal. Pointing out beauty in women is normal. Are we becoming robots?