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Emma Gray

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"Purity Bear" Video Is Strange And Frightening

Posted: 01/24/2012 3:50 pm

You may be familiar with purity rings and balls, but have you met the Purity Bear?

This is not a joke or a parody. The bear appears in a student-made PSA created for the Annual Day of Purity, also known as Valentine's Day. On February 14 every year, young people sign a Purity Pledge promising that they will stay sexually abstinent until marriage.

Though the decision to save sex until marriage is a completely valid and personal one, the video's message is less than valid. It depicts a teen boy and girl, presumably on the girl's doorstep after a date. After exchanging innocent pleasantries and confessing that they "like-like" each other, the young woman raises her eyebrows seductively and says, "You know, my parents aren't home right now, if you wanna come inside for a little bit." This "scandalous" proposition (because obviously if you go inside someone's house you are obligated to have sex with her) is where the -- extremely creepy -- Purity Bear floats in behind the teen boy. Acting as the angel on the young man's shoulder, PB reminds him that though the girlfriend and PB himself are cuddly, the boy should just say no because "this decision could define you for the rest of your life." Cut to the couple, seemingly in the future (though they don't seem to have aged at all), standing in a chapel dressed in a Twilight-esque wedding gown and a suit. "Now this feels right," says the young man.

I understand that traditional abstinence education has been shown to have (many) flaws, but I'm not sure a YouTube video that plays like a terribly-acted after school special, starring a talking, floating teddy bear is an effective alternative. Not only does it tell all young adults that they have absolutely no control over their own sexual impulses -- the sexual energy is literally bursting from the couple's hands in the PSA -- it also depicts young women as conniving temptresses, trying to convince chaste dudes to "give it up" and abandon their morals. They might as well have named her "Eve."

The whole idea of "purity" as it's defined through these pledges, balls and PSAs is problematic for women. In a recent appearance on "Anderson Cooper," Jessica Valenti, author of "The Purity Myth" said:

[The purity trend] is ... putting an emphasis on women's sexuality as the basis of who they are and how good they are, rather than their compassion, their kindness, their courage, their integrity.
...
I think that if we wanna teach our daughters to be good people, let's teach them to be good people -- their sexuality has nothing to do with that.

So thanks, Purity Bear, but no thanks. Some comprehensive sex ed, a continued emphasis on young women's worth as entirely separate from their virginity, and a little trust in young people's decision-making skills has a much better chance of helping young adults make good choices about sex. No frightening, plush floating warnings necessary.

 

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You may be familiar with purity rings and balls, but have you met the Purity Bear? This is not...
You may be familiar with purity rings and balls, but have you met the Purity Bear? This is not...
 
 
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HUFFPOST SUPER USER
Kalikat
79 year old breast cancer survivor
06:49 AM on 01/30/2012
AND SO someone explain why the spot light is always on the women to be pure. If this is some action that should be followed by our teens, all younger daters, why aren't the men included in practicing this.
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HUFFPOST SUPER USER
Candi Cj Dubord Jensen
Caution: I will most likey offend you. Often.
11:51 AM on 01/29/2012
That was painful to watch.
HUFFPOST SUPER USER
Kalikat
79 year old breast cancer survivor
06:50 AM on 01/30/2012
Yes and they make these things so juvy that teens, (who they direct them at) just ignore them.
05:22 PM on 01/28/2012
Ha! Glad Teddy Ruxpin got a new gig.
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SoylentGreenIsPeople
You know how to use Google too !
04:10 PM on 01/28/2012
Next is abstinence cologne, Old Spice or Brut. LOL
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StThomas
Not until I see the holes of the nails....
07:22 AM on 01/28/2012
Could this video actually be a magnificent parody?
08:20 PM on 01/27/2012
The kids from the video responded!!! http://www.youtube.com/watch?v=cjVnoQaK8-k
09:45 AM on 01/27/2012
Why write a whole blog attacking something with good intentions. Trust me, there are plenty of messages in the media that encourage kids to have sex (just watch MTV for 5 seconds). Abstinence ads are very few and far between (this is the first I've even seen) so let them do their thing.

What is more enraging is MTV's teen pregnancy shows that who the "real" side of being a teen mom. The show has given these girls covers on magazines and paid them well. Very few of the girls even have jobs and almost all are supported by family and their fame. This is so far removed from the reality of being a teen mother, but emits the image that it is fun and games.
Sh*t, 1/2 the teens out there probably want to get pregnant now so they can be on MTV. All part of the design by the rich ones to keep the poor ones poor.
01:23 PM on 01/27/2012
Then again, "Teen Mom" does show teenage girls some of the realities of being a teen mother such as not being able to hang out with friends when they want to and being responsible for a baby before they are ready for it. It also shows their problems with their boyfriends and their parents. I know it probably is encouraging some teenage girls to get pregnant so they can get on this show but it's also discouraging others from getting pregnant because they don't want to be in the same situation as these girls. That is, having no job, no support from the fathers of these babies, being overly dependent on their parents to help out, and no real prospects for graduating from high school or going to college.
11:55 PM on 01/27/2012
wrong. all it DOES show is them hanging out, shopping, having parties, smoking weed, going bowling, registering and then dropping classes, getting new cars, and buying cutesy outfits for the babies.
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HUFFPOST SUPER USER
Lisa Shields
Poet & Advocate For Special Needs Children
01:47 AM on 01/29/2012
You are assuming the teens watching "think it through".
Bad assumption
Almost every girl on that show says "I didn't think it would happen to ME."
That's called magical thinking...they tell them all the time that 8 of 10 teen fathers are out of their kid's lives by the end of the first year...and they all assume that it won't be them.

The show is a disaster. .
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HUFFPOST SUPER USER
LawGeekNYC
I am Queens Boulevard.
08:35 PM on 01/27/2012
If the chick in the video gets knocked up on her honeymoon, she'll also be a teen mom. It maybe a little easier with her teen hubby by her side, but it's not easy by any stretch. So, this video isn't exactly well aimed at saving kids from that particular fate.

I think to fight MTV, we need a more holistic approach that informs kids of why waiting until you're older is an advantage without encouraging them to rush into marriage or leaving them clueless about birth control.
11:58 PM on 01/27/2012
makes sense. MTV is a joke. The Real World is nothing but drunken orgies involving beautiful young people and no consequences. MTV has done more to promote sex among teens than probably anything else. I know I sound like an old lady, but I;m actually in my twenties and just sick of it. when sex is in your face everywhere it's actually a turn off.
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HUFFPOST SUPER USER
TeamSanity
strong emotions don't equate strong arguments
03:54 AM on 01/27/2012
Ohh ma gawd, has anyone watched the next one that comes up? "I don't want your sex for now?" The abstinence they're selling will certainly work for them if anyone outside of their "I'm so afraid of sex it makes me scream and not in a good way" clique sees them dance ...
10:37 PM on 01/26/2012
Going to have to say, good people aren't sleeping around for the fun of it.
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HUFFPOST SUPER USER
UnitedStatesOfTara
Maker of Music and Dreamer of Dreams
07:58 PM on 01/26/2012
Are they pushing abstinence, or advocating plushophilia?
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french queen13
my beloved is mine and I am his
02:17 AM on 01/27/2012
ROFL oh no, it's an ad by the Furries! "You don't want her, son ... you want ME, I'm cuddly and ... and ..."
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HUFFPOST SUPER USER
kateslate
In the attics of my life.....
10:32 PM on 01/27/2012
What is the gender of "the bear?"
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HUFFPOST SUPER USER
MexiChick67
Que? Que? Queee?
03:56 PM on 01/27/2012
You just made my day. Thank you.
05:56 PM on 01/26/2012
Smells of some kind of religous origin.....the evil woman trying to temp the innocent man......and he actually turns her down ???? Like that would really happen....guess he did'nt want to get kicked out of virginity's garden of eden! But it was funny!
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HUFFPOST SUPER USER
blacksmithn
Iron, cold iron, is master of them all...
04:50 PM on 01/26/2012
Purity ring... failing.

Purity balls... aching.

Back, foul temptress! By the power of Purity Bear, I abjure thee!
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french queen13
my beloved is mine and I am his
02:18 AM on 01/27/2012
I now have an image of a purity ring on the purity balls, sort of like what they do to bull calves ...
HUFFPOST SUPER USER
LoHaze
02:16 PM on 01/26/2012
I wonder how the girls feel who don't keep the purity pledge? Are they racked with guilt? Are they terrified everyone will know just by looking at them? For those that keep the purity pledge - it virtually guarantees marriage at a very young age (especially boys). We all know how high the divorce rate is for those who marry young - purity pledge or not. I'm not advocating having sex with everyone in site - everyone has their own comfort zone on when the time is right. I know this current purity fad is based on the bible - and when people were elderly at 40, young marriage made sense. With longer life-spans, 20 year olds may well be married for 60 years or more. One interesting thing - most purity media is aimed at girls. This is the first one I've seen aimed at boys.
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french queen13
my beloved is mine and I am his
02:20 AM on 01/27/2012
Oh yes, it's the same-old same-old - female sexuality is bad, women are temptresses, women are responsible not only for male behaviour but for male thoughts, feelings etc.

And it all worked SOOOO well for Clan Palin, didn't it?
03:17 AM on 01/28/2012
Women to tempt men, what do you think the mini skirt was invented for? For real don't act like women are not playing the temptation game all the time.
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HUFFPOST SUPER USER
listgirl3
Always remember to tip your ninja.
02:04 PM on 01/26/2012
Ok....there's nothing wrong with the Purity Bear, or advocating for teens to wait until they are married - who in their right mind would?? With teen pregnancy skyrocketing, reality shows like 'Teen Mom' showcasing being single teen moms, and the seeming lack of common sense among parents my age to talk to their kids about sex openly enough to give them options. However, advocating safe sex, understanding teens will have sex - like they have for centuries - making sure they take precautions, giving them good moral foundations so they can make better choices...all good things too.

There's absolutely no reason not to do all of this. But doing one, probably not smart.
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french queen13
my beloved is mine and I am his
02:22 AM on 01/27/2012
Not just moral but factual foundations - information to let them make educated decisions. And it's in the states that emphasise abstinence-only 'education' that teen pregnancies are really escalating, isn't it? Abstinence as an option is one thing; abstinence as the only way, and the only acceptable or right thing to do, is just leaving kids ignorant and prey to having guilt loaded on them, as well as all the physical hazards ignorance makes them less able to deal with.
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HUFFPOST SUPER USER
listgirl3
Always remember to tip your ninja.
09:04 AM on 01/27/2012
Yes! Thank you! I swear, don't ANY of these adults remember what it was like to be a teenager? It's not really any different than the 'history repeating itself' mantra....geez. Why does it seem so simple to some and so freaking complicated to others?
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HUFFPOST SUPER USER
Sofia Champion
The future is now.
12:26 PM on 01/26/2012
I've always gone by the idea that I should lose my virginity when I feel comfortable, whether I'm 16 or 25, married or unmarried. And I should use protection.

I think we should encourage this view because it isn't exclusive to one sex, and it doesn't make people feel bad because their first time was early or late.
HUFFPOST SUPER USER
anitafeeney
no matter where you go there you are
03:03 AM on 01/27/2012
very sensible answer fanned and faved
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HUFFPOST SUPER USER
MexiChick67
Que? Que? Queee?
03:57 PM on 01/27/2012
Very wise and insightful. Wish more people felt this way.