Apple Debuts Massive, 12.9-Inch iPad Pro

"This is the most advanced display we have ever built."

09/09/2015 01:23 pm ET | Updated Sep 10, 2015
Credit: Apple
Phil Schiller, Apple's senior vice president of worldwide marketing, describes the company's newest iPad on Wednesday.

Apple is going big with its newest iPad model.

The company announced Wednesday that its beast of a tablet, dubbed the iPad Pro, will span a massive 12.9 inches, just a touch under the screen size of a 13-inch Macbook.

"It's the most capable and powerful iPad we've ever created," Apple CEO Tim Cook said.

The device will come with a decent storage upgrade and will start at $799 for the 32GB model. The 128GB model will cost $949, and the 128GB model with LTE connectivity will cost $1,079. All will come preloaded with iOS9 and have a 10-hour battery life.

Graphics capabilities have increased 360 times since the original iPad was introduced in 2010, Phil Schiller, Apple's senior vice president of worldwide marketing, said. The latest iPad's display will contain 5.6 million pixels, more than a 15-inch Macbook Pro with Retina.

"Your TV shows and movies are more cinematic, the games we play are more immersive and powerful," Schiller said. "This is the most advanced display we have ever built." 

Those who buy a new iPad will have the option to outfit it with several new accessories. The Smart Keyboard ($169) is both a case and external keyboard that connects to the iPad via a new technology called the "smart connector," rather than traditional Bluetooth. And Apple Pencil ($99) is a dedicated stylus meant for drawing and other fine movements.

The iPad Pro will begin shipping in November and will be available in three colors: silver, gold and space gray.

During the announcement, Schiller brought Microsoft's Kirk Koenigsbauer on stage to demonstrate a new partnership between Microsoft Office platforms and Apple iOS. The joint venture reflects an interesting shift in the company's relationship, particularly in light of Microsoft's strong push behind its competing tablet, the Surface.

CORRECTION: This story previously misstated the storage capacity of one of the iPad Pro models. The model that costs $949 has 128GB of capacity. 

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