Body shapers? Body wraps?
In the fight against cellulite, those tactics are so over, according to a funny new commercial. The women in the ad have moved on to something else.
"Cellulite Confessions," a spot for Vichy's CelluDestock and Destock Stomach anti-cellulite creams conceived by creative firm Portal A, features women recounting their struggle to tame their so-called cottage cheese thighs.
The satire manages to squeeze in some laugh-out-loud moments. We don't want to spoil anything, but let's just say Spanx and its ilk don't exactly spark hubby's libido, the ad suggests. And if you've got a 4-year-old nephew with a vacuum cleaner, run.
For the price of $39.50 a tube, you can reduce cellulite on "hips, thighs and buttocks," the product copy promises.
Or you could always try moisturizing jeans and squats.
Too bad laughing at a silly commercial can't iron out skin dimples. We'd all be cured by now.
How does Vichy's ad stack up against these?
Want more? Be sure to check out HuffPost Style on Twitter, Facebook, Tumblr, Pinterest and Instagram at @HuffPostStyle.--Do you have a style story idea or tip? Email us at stylesubmissions@huffingtonpost.com. (PR pitches sent to this address will be ignored.)