11/26/2012 12:19 pm ET

Improv Everywhere Brings Black Friday To The Dollar Store (VIDEO)

Instead of joining the masses at every major retailer on Black Friday, this year Improv Everywhere proved that even the smallest store can generate major media buzz -- even if they aren't having a sale.

Starting early on Friday morning, Charlie Todd and 100 of his merry pranksters made it look as if they had camped outside of a dollar store in Manhattan, confusing and delighting passersby and making one small business owner very happy. The icing on the cake? A fake NBC news reporter on the scene to make the frenzy seem legit.

Watch the video above to see the prank in action!


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