KFC's New Pink Burger Buns Look Like Fluffy, Undercooked Meat

KFC's New Pink Burger Buns Look Like Fluffy, Undercooked Meat

KFC China has unveiled its newest menu offerings, including two pretty bizarre-looking burgers. While a black bun burger is shocking enough, you're probably more taken by that pink, marshmallowy concoction on the right:

KFC China

According to Chinese news site The Nanfang, the new KFC burgers are called the "Black diamond bacon spicy chicken leg burger" and the "Rose cheese roasted chicken leg burger."

The burgers retail for $2.80. The Sourcefed video below says the "black diamond" name means the same thing as it does it skiing or snowboarding, aka an "expert level" only. Sourcefed added that the rose cheese also isn't really as "rosy" as it sounds, as the name apparently comes from the pink color of the buns. Mystery, solved.

Check out more photos of the burgers below:

Rose cheese chicken burger (¥17.00) #rose #chicken #burger #pinkburger #kfc #shanghai

A photo posted by Jeni Borja (@jeniborja) on

#KFC#rose#cheese#baconic#pinkburger#blackburber🍔🍔🍔🍔

A photo posted by @grace_choiiiii on

Pink Burger!! 😍🌸🍔 #pink #burger #pinkburger #kfc #china #shenzhen #foodies #yummy #unique #socute

A photo posted by Rhicia Wirianto (@rhiciawirianto) on

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