With Stephen Colbert taking over "The Late Show" in just over a month, the network seems to be attempting to Colbert bump the eventual premiere's traffic report.
To generate buzz about his new hosting gig, Colbert has already advertised on his pizza-selling neighbor's awning and interviewed Eminem on a public access channel. Those promotions were lacking one important thing -- bears.
Colbert finally ended his almost decade-long grudge against bears in 2014 by making out with one on air. The war is over, and now, as a CBS host, it seems he has fully embraced his new furry friends with a pack of branded gummies called "Col-bears."
On Monday, a Reddit user posted a photo of gummy "Col-bears," noting that their boyfriend, a CBS employee, reportedly received one of these original Colbert confections the same day the host was in the building taking interviews. "Apparently several anchors from local stations were sent to the CBS station today for their interviews with Colbert," the user wrote in a later comment. "He was there all day."
The Huffington Post has reached out to both the Reddit user and a representative of Colbert's for more information, but did not receive a comment at the time of publication.
It is unclear whether it's possible to obtain a pack of these "Col-bears" for yourself -- for now, it seems like a tiny, chewy perk for CBS employees.
Also on HuffPost:
Stephen Colbert GIFs
For a constant stream of entertainment news and discussion, follow HuffPost Entertainment on Viber.