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Eric Deggans

Eric Deggans

Posted: August 30, 2010 12:27 PM

Days after watching Fox News pundit Glenn Beck wrap himself in the mantle of the nation's greatest civil rights leader for a "Restoring Honor" rally that drew tens of thousands to the National Mall, the point is made once again:

Beck is a master media manipulator.

The rally itself was as apolitical as organizers promised, with speakers choosing instead to turn the massive platform into a religious revival meeting. Awards were handed out to various notables, and speakers ranging from Martin Luther King Jr.'s niece Alveda King to Beck himself encouraged the audience to see God as the solution to the problems ailing the nation.

What problems? Beck was a bit vague on specifics; last November, when the host first announced this rally date from the Villages retirement community in Florida, his culprit was the nation's progressives. He was going to offer a series of educational conventions leading up to a massive rally on the National Mall to unveil his 100-year plan for thwarting Progressives' plan to turn America into a "socialist utopia."

Somehow, that plan never really got off the ground. Instead, amid criticism and controversy over using the anniversary of Martin Luther King Jr.'s historic "I Have a Dream" speech to press an agenda directly opposite the ideals King fought for over his lifetime, Beck's "Restoring Honor" rally became a celebration of the power of religion to transform the nation. The political rally for his Tea Party became an opportunity to surround himself with a multicultural array of speakers who seemed far more diverse than the mostly white audience.

But by creating such a massively controversial event on a typically slow news day, Beck also pushed his competitors into a corner. If CNN wanted to serve its brand as an unbiased news source, it had to cover his rally significantly, despite the fact that it also gave significant, complimentary face time to one of its own biggest competitors.

Indeed, as the rally was unfolding Saturday, C-SPAN (which aired the rally uninterrupted) and CNN covered the rally more than Fox News, which stuck with its originally scheduled programming rather than present continuous coverage. This meant Fox's competitors were spending a lot more time dissecting the massive crowd Beck brought to the Mall, presumably reaching viewers who might be interesting in checking out his show Monday to see more.

It's a sad development when political considerations keep a news channel from covering an event that was talked about all week and was likely the biggest news event of the day. Often, media critics complain about politically-oriented news channels over-covering events to serve their purposes; in the case of Beck's rally, you could argue Fox News under-covered it for the same reasons -- avoiding criticism for supporting one of its stars by downplaying an event of massive interest to its audience.

Why was a radio and TV pundit known for incisive political commentary hosting a supposedly apolitical rally starring conservative political star Sarah Palin? A cynical observer would suggest this rally channeled his fans' fear and need for a hopeful message while burnishing Beck's brand as a figure who transcends politics. With Palin, one of the political right's most successful kingmakers at his side, the host leveraged powerful symbols of religion, civil rights achievement and martyrdom, reinforcing his dialogue with his masses of followers and discrediting pundits who predicted a massive desecration.

At a moment when ultra-conservative Tea Party activists need to look more mainstream to independent voters before a crucial midterm election, Beck just handed them the blueprint for keeping conservative supporters in the fold while downplaying their most divisive beliefs.

Of course, Beck being Beck, he also contradicted himself. "We must get the poison of hatred out of us," he said at one point. "We must defend those who disagree with us." But in the past, Beck has called the President of the United States a Marxist, whose health care policy amounts to "reparations," insisting he is a racist who hates white people. He said on Fox News Sunday that "people aren't recognizing [President Obama's] version of Christianity." That sure felt like a veiled reference to persistent, mistaken beliefs that Obama is a Muslim, though Beck has criticized Obama's ties to controversial Chicago preacher Rev. Jeremiah Wright.

Maybe Beck's move toward eliminating hatred could start with his own radio and TV appearances.

There will be the requisite conflicts over the size of each rally -- Beck cited estimates during his speech of up to 500,000 people. CBS News reported its own analysis at between 78,000 or 96,000, given the margin of error. Beck also announced his fundraising effort collected $5.5 million. But since the rally's expenses are to be covered first, it's unclear how much of that money will go to the Tampa charity as the beneficiary for the donations, the Special Operations Warrior Foundation.

I felt saddest watching media coverage of the two rallies side by side, as CNN often provided. In Beck's massive showcase, run with the precision of a TV broadcast, a sea of mostly white faces sat watching him opine about Martin Luther King Jr.'s legacy as a civil rights leader. Miles away, Al Sharpton led another rally packed with black people aimed at providing a counterpoint to Beck's efforts, which was not covered live by C-SPAN. How sad that, 47 years after King revealed his dream to the world, we're still divided.

This is the "unity" resulting from Beck's actions. It's a frightening vision of the ultimate consequences from his words as a pundit and provocative media figure.

Unfortunately, his fans seem so caught up in the talk of religious healing, they have overlooked the true lesson of Beck's history and actions.

See more of my commentaries at mny own blog, The Feed, by clicking here.

 

Follow Eric Deggans on Twitter: www.twitter.com/Deggans

Days after watching Fox News pundit Glenn Beck wrap himself in the mantle of the nation's greatest civil rights leader for a "Restoring Honor" rally that drew tens of thousands to the National Mall, t...
Days after watching Fox News pundit Glenn Beck wrap himself in the mantle of the nation's greatest civil rights leader for a "Restoring Honor" rally that drew tens of thousands to the National Mall, t...
 
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05:38 PM on 09/01/2010
According to today's HP, there is only one media profession­al worthy of coverage. Just on this website today, there are about 20 GB (I refuse to publicize his name further) stories. When will people realize that the best way to handle this man is to ignore him. Instead, the HP and too many other media types cannot resist the temptation­. All these stories just amount to free publicity.
03:06 PM on 08/31/2010
A genius in his own mind !
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HUFFPOST COMMUNITY MODERATOR
progressivegreg
Scotty, beam me up
01:02 PM on 08/31/2010
I must disagree! The only people paying attention to the Beckapaloo­za were his followers and we news junkies. I'm here on Huffpost a lot (it drives my wife crazy) she does not give a hoot about politics. SHE IS IN THE MAJORITY! Most of my friends are like my wife, it's just US and in the scheme of things we're a minority. Beck is nowhere near the threat that WE think he is. The people he is talking to would never support our goals anyway and I truly doubt that any of them voted for President Obama. Before we get our undies in a bunch let's remember we're all just talking to each other and not the world at large. Beck doesn't frighten me. Annnoy? You betcha! His Arthur Godfrey day is coming. By the way Godfrey in his day had a 5 day a week radio show and was on T.V. several nights a week, had the ear of Presidents and ended up selling recliner chairs in his final days. You go Glen!
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SamSeven
You're either with Humanity or you're not.
09:47 AM on 08/31/2010
You have to give credit to CNN and Beck for their media savyiness. Although 96,000 participan­ts is not 500,000 however he did bring a crowd. Beck is constantly dividing America on his broadcasts radio and tv and with his buddy Bill O'Reilly. They seem to have regular meeting saying how Fox is correct and has high-ratin­gs while everyone is wrong. Beck and Sharpon should have come together for this event, but Beck being Beck, it was his moment to shine in the spotlight.

Fox News is the propaganda wing of the Republican Party, Pentagon and the CIA. Murdock certainly has a hand in the programmin no doubt to sensationa­lize and divide Americans as much as possible. Sad state of affairs.
HUFFPOST SUPER USER
LucreciaBat
09:29 AM on 08/31/2010
What Beck did is in fact genius - he appropriat­ed MLK's day under the guise of a religious rally which is how he hooked MLK supporters and affiliates to participat­e. Because of this he was able to hijack the word honor and use it to cover himself with a mantel of contrived sincerity when in fact, his supporters were probably taken aback because I am sure they expected some red meat either against Obama or progressiv­es. I wonder how they felt when this became a psuedo-rel­igious rally for the benefit of Beck's egotistica­l need to win at every turn? If you said fake, I would say he took fake to a completely different level. Woe is you if you even for a second entertain the possibilit­y of this maniacal evil genius running for office.
10:55 AM on 08/31/2010
For crying out loud .... what is wrong with you people?
04:09 PM on 09/01/2010
How can one judge "contrived sincerity?­" Also, if the MLK supporters were, indeed, hijacked why aren't they posting as much on here or in the real media? As for the red meat...he must have said 500 times between radio and TV that it was to be apolitical­. Leave your signs at home. If you expect angry political speech, stay home. How much more clear could it be?
09:18 AM on 08/31/2010
Sharpten's rally was truly the angry one, and it was covered, btw.
10:55 AM on 08/31/2010
don't confuse 'em with facts, Ann ... they only see what they want to see.
08:46 AM on 08/31/2010
Cspan did cover the sharpton rally, at least some of it-I didnt watch it all the way through, it was full of hate and its purpose seemed to attack beck, the people who came to becks rally, and it seemed to be saying, especially from the lady from La Raza, that blacks and latinos are together fighting against the rest of us-MLK would of been so proud.
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08:45 AM on 08/31/2010
Beck is no genius and this isn't about CNN's desire to be seen as unbiased. The corporatiz­ed media loves the Glen Becks of the world because he can say all the things that the men who control our media want to say about this president and the democratic party.

The way the Iraq invasion was handled is a perfect illustrati­on of that. The firing of Phil Donahue by MSNBC; the way the NY Times lied about WMD; the way all the anchors were wearing red/white/­blue clothing and flag pins. Most telling is the almost complete lack of coverage of the millions of Americans who protested the invasion. Millions of Americans marching, and the MSM blatantly ignored it.

That's why when I hear/read that Glen Beck's 90,000 person, corporate sponsored event had to be covered I just shake my head. There is zero truth to that contention
10:57 AM on 08/31/2010
millions of American marching to protest the war ... where was that at, dct?
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11:01 AM on 08/31/2010
All over this country. But if you relied on the MSM to tell you about it, you missed it.
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HUFFPOST SUPER USER
Paperless Tiger
08:17 AM on 08/31/2010
“Beck was a bit vague on specifics…­”

Exactly, what is this guy on about, anyway? I can’t ever see a point to Beck’s ramblings. Somehow he has a huge following without ever clearly articulati­ng anything, except some vague opposition to government in general. How does this resonate with anybody?
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LucreciaBat
09:31 AM on 08/31/2010
He does this on purpose because his followers can then project onto him whatever they want. Psych 101.
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HUFFPOST SUPER USER
sacklunch
09:33 AM on 08/31/2010
You should listen to him before claiming he never makes a point.
06:54 AM on 08/31/2010
In view of the crowd-size estimation difficulti­es, and the pathologic­al lying habits
of this rally's star attraction and host, and the fact that in most photos one can
clearly see significan­t areas of unfilled greenspace distribute­d all along the reflecting
pool (especiall­y towards the back end of it), I'm declaring horsepucky upon any
crowd size estimate larger than 10,000 people.

-At the very least, there was nowhere near the (wait for it) 600,000 people that the
pathologic­ally lying host claimed were in attendance in his remarks to Chris Wallace
on Flop News.
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LucreciaBat
09:32 AM on 08/31/2010
I agree completely­. I don't really care one way or the other but the pictures are clear, no way was the number in the hundreds of thousands.
11:59 AM on 08/31/2010
You obviously have never been to the rally location. It's 8/10's of a mile from the steps of the Lincoln Memorial to the base of the Washington Monument, and the lion's share of that space was filled. In the past, the National Park Service has said that if both areas to the side of the reflecting pool are filled (which they were), that the crowd is at least 200,000 strong. Seeing that not only was that area filled, but that the crowd went into the tree line, on both sides, and continued across the street to the Washington Memorial, it's obvious that there were well over 300,000 people there.

I was present at the rally ... having been at sporting events where more than 70,000 people were gathered, I can tell you that your guess of 10,000 is so far off as to be ludicrous. But then, you know that ....
01:26 AM on 08/31/2010
I know liberals HATE it, but Beck is the Wizard behind the curtain when it comes to leveraging media.
04:17 AM on 08/31/2010
Well I think I am disagree with you about this how come you say he is Wizard behind the curtain on what basese ??

you can visit http://www­.articleua­ry.com for articles if you are lover of reading it's not spam
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LucreciaBat
09:34 AM on 08/31/2010
I don't hate it, it scares me. He is a wizard, you are correct. The irony is if you go back and read about Adolf you will see that he started in much the same generic, harmless way with rallies that fed the wrath of people and allowed them to project onto him what the needed. You can't say this guy isn't disturbed - we all know he is and when someone who is clearly pathologic­al gets this kind of power to move the masses, nothing good can come of it. Be warned.
12:03 PM on 08/31/2010
Yea, I'm really scared by someone who touts God and Country. Frankly, Luceria, I'm more frightened by someone who compares Beck to Hitler ... and then calls him disturbed. I think you're the one who really needs to seek medical help.
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HUFFPOST COMMUNITY MODERATOR
progressivegreg
Scotty, beam me up
01:10 PM on 08/31/2010
Don't worry about Beck. I've seen his type before, He will be doing infomercia­ls on late night television at the end!
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HUFFPOST SUPER USER
Slipperypick
Worried sick since 1971.
12:16 AM on 08/31/2010
Everybody has trouble restrainin­g the sick urges to look at a car wreck on the highway. That's the only explanatio­n I have for Beck's popularity­.
12:05 PM on 08/31/2010
I help you then ... people also like someone who believes the way they do ... that Govt ought to stick to their Constituti­onal mandate, people ought to not be saddled with history-ma­king debt, and we ought to have leaders who espouse the greatness of this Country instead of tearing it down at every opportunit­y.

There's a "car wreck" alright ... but Obama, Reid and Pelosi are doing the driving.
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HUFFPOST COMMUNITY MODERATOR
progressivegreg
Scotty, beam me up
01:12 PM on 08/31/2010
The "car wreck" was your buddy from Texas, President Obama is driving the truck to clean up the mess!
11:49 PM on 08/30/2010
Ok, here's a POLL HP Bloggers

Glenn Beck

1. Pharisee
2. Sadducees
3. Other

If Other, please define.
12:05 PM on 08/31/2010
Other ... Patriot
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HUFFPOST COMMUNITY MODERATOR
progressivegreg
Scotty, beam me up
01:13 PM on 08/31/2010
Jeez, I almost spit my coffee all over my keyboard! Recliner salesman on late night TV is more where Beck is going to end up!
02:14 AM on 09/01/2010
wkb2texans­, since you love Beck so much, let me show you your future.

Mat 7:21 Not every one that saith unto me, Lord, Lord, shall enter into the kingdom of heaven; but he that doeth the will of my Father which is in heaven.

Mat 7:22 Many will say to me in that day, Lord, Lord, have we not prophesied in thy name? and in thy name have cast out devils? and in thy name done many wonderful works?

Mat 7:23 And then will I profess unto them, I never knew you: depart from me, ye that work iniquity.
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HUFFPOST SUPER USER
Yikes11
11:26 PM on 08/30/2010
The bar is now open, I'm taking drink orders abtw, it's on the house.
gintheb
Liberal. Reclaim the word.
10:20 PM on 08/30/2010
Funny how political views are in America 2010. Imagine if President Barrack Obama was actually President John Barrack Smith-Morm­on, or Barrack Odelu who a year before coming President, had called upon a witch doctor from an African village (who had stated that certain members in the village was possed by demons) to reside over a personal blessing ritual in his church. Can you imagine the outrage by the teabagger fundamenta­lists? Why I bet they'd be just as outraged as they are about him being a "muslim", but they just love Beck and Palin don' t they? No controvers­ey there.